Our journey began in the warm fragrant breeze of the foothills of the Atlas Mountains southern Morocco, in our award-winning boutique hotel and PÜRE Spa retreat, set in a landscape studded with wild-growing argan trees and prickly pear cacti. We wanted you to take the PÜRE Spa experience home.
Creating The PÜRE Collection, a truly prestige skincare brand that is Certified Organic to COSMOS Standard by Ecocert, Vegan and members of Cruelty Free International and PETA and registered with the FDA.
Setting us apart from other skincare brands is that we choose not to use the more common oils and ingredients, instead use rare, exotic and sustainable ingredients proven for their superior efficacy and multi-functional benefits including real Rose Otto from Bulgaria, Tamanu from Vanuatu, Prickly Pear from Morocco, and Oud from South Asia.
Our award-winning formulations provide actual treatment for healthy aging skin with proven efficacy.
Since inception, we have drawn inspiration from nature to formulate our skincare. We have developed Phyto-Health™, a botanical line so pure and organic, that its simplicity will transform over time to give the look and feel skin deserves.
100% transparent, reflected in the fact that we formulate in-house, we never out-source, and do not hide behind vague terminology as ‘fragrance', 'scents' or 'perfume’ that many manufacturers do. We list exactly what is in the bottle so you know exactly what you will be applying.
We marry natural and organic with luxury and sophistication to produce a sybaritic wholly-organic skincare brand with a simple, but uncompromising approach in ethical skincare for the discerning conscious consumer.