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Sultra

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Founded in 2008 by veteran hairstylist Dana Story, Sultra is an innovative, fashion-forward hair tool brand utilizing healing technology to strengthen your hair while you style.

Created by a stylist, for stylists, Sultra’s infrared and ionic technology infused tools promote the healing of the hair and scalp all while breaking down excess moisture and water molecules, both left on the hair and within the surrounding environment, to penetrate the hairs cortex to strengthen and hydrate the hair from within.

Fostering the brand ethos that styling your hair should be predictable, reliable, and fun, Sultra is dedicated to creating high quality, high performance tools that deliver superior results.

  • Sultra - Bombshell Collection 1-Inch Clipless Curling Rod

    Sultra

    Bombshell Collection 1-Inch Clipless Curling Rod

    $99.00
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000003S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection 1-Inch Clipless Curling Rod
    • product-type: Tools
    • Product Condition: new
  • Sultra - Bombshell Collection 1.5-Inch Clipless Curling Rod

    Sultra

    Bombshell Collection 1.5-Inch Clipless Curling Rod

    $99.00
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000004S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection 1.5-Inch Clipless Curling Rod
    • product-type: Tools
    • Product Condition: new
  • Sultra - Bombshell Collection VoluStyle Heated Brush

    Sultra

    Bombshell Collection VoluStyle Heated Brush

    $89.00
    $39.99
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000005S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection VoluStyle Heated Brush
    • product-type: Tools
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • Sultra - Bombshell Collection 3/4-Inch Clipless Curling Rod

    Sultra

    Bombshell Collection 3/4-Inch Clipless Curling Rod

    $99.00
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000006S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection 3/4-Inch Clipless Curling Rod
    • product-type: Tools
    • Product Condition: new
  • Sultra - Bombshell Collection Oval Clipless Curling Rod

    Sultra

    Bombshell Collection Oval Clipless Curling Rod

    $99.00
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000007S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection Oval Clipless Curling Rod
    • product-type: Tools
    • Product Condition: new
  • Sultra - Bombshell Collection Cone Clipless Curling Rod

    Sultra

    Bombshell Collection Cone Clipless Curling Rod

    $99.00
    $39.99
    • Brand Product Type: DRSH
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.2
    • LocalSKU: NSUT000008S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • product title: Bombshell Collection Cone Clipless Curling Rod
    • product-type: Tools