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Whole Story

Who is Whole Story?

Whole Story is a family owned & operated company with privately owned formulas that have been refined with over 40+ years of scientific research and development. As a husband and wife team, we’re taking luxury skin care to the next level with a direct to customer experience. Our mission is to educate the next generation on a tried-and-true ancient philosophy on skin care. Targeting the cause, and not just the symptoms, can dramatically reverse the signs of premature aging without knives, needles, or chemical peels.

Skin care is for everyone
Skin care is about health and wellness
We’re changing the conversation about skin care

Brand Message

Whole Story promotes a holistic approach to skin care, the way nature intended. Skin care therapy goes beyond managing symptoms (e.g. fine lines and wrinkles) and addresses the root causes of aging in the skin (e.g. excess inflammation, loss of elasticity, loss of collagen, and loss of moisture) in-order-to prevent and reduce the signs of premature aging.

Reverse the signs of aging in the skin with the same science based methodology and principles as functional medicine. Layering a system of products rich with botanicals on the skin can prevent and reverse the signs of premature aging with immediate and long-term results. This non-invasive approach to restoring skin is more natural to the body's healing process.

Philosophy For Maximum Results

The effects of damaged looking skin can be reversed with therapeutic skin care. Whole Story uses a holistic approach to sustain healthy looking skin for maximum results, both immediate and long-term. Maximum results are obtained by layering a system of products, each having fewer than 20 ingredients, working together as a team to target damaged skin. Each ingredient within a product works as a team, and each product within a system works as a team. Whole Story has formulated each product to have as few ingredients as possible. This ensures the ingredients have the highest volume and percentage for product potency.

Whole Story’s skin care philosophy draws from the idea, “The whole is greater than the sum of the parts.” Whole Story’s products can be effective apart from a system, but a system of products, used daily, work together to repair, renew, and restore healthy skin cells offering maximum results, both immediate and long-term.

    Target the Cause

    Skin sensitivity is not a “type” of skin. It is a treatable condition impacting 80% of adults. Skin types include dry, oily, or combination, and any one of those types can have sensitive skin. Skin sensitivity is caused by dehydrated skin from environmental toxins (e.g. pollution and damaging UV rays) and lifestyle choices (e.g. drinking alcohol, smoking, and eating processed foods). Dehydrated skin triggers the development of excess inflammation which causes the condition of skin sensitivity. If left untreated, skin sensitivity develops into the signs of premature aging in the skin.

    Premature aging can cause your skin to look up to 10 years older than your actual age. Cosmetic procedures are a way to temporarily manage the symptoms of aging skin. These chemical injections have become a go-to approach for anti-aging in our culture because of beauty industry marketing. Whole Story offers products targeting excess inflammation with anti-inflammatory ingredients, treating the underlying cause of premature aging and not just treating the symptoms.

    Product Sourcing

    Whole Story’s team of cell biologists and chemists curate custom formulas with the finest botanical & marine ingredients. Our award winning labs use advanced technology and delivery systems to ensure the products reach the deepest layers of the skin for maximum absorbency and maximum results.

    Our botanically rich ingredients are cold pressed at the time of harvest which ensures a consistently high quality of pharmaceutical grade ingredients. All our formulas are cruelty free, fragrance free, or have natural fragrance, and all products are sulfate and paraben free. Your skin responds best to natural, non-chemically based products. All products are proudly manufactured in the USA.

    The Perfect Pump

    All our creams come in a state-of-the-art airless pump jar. The airless pump allows you to access the right amount of product by using the Perfect Pump each time. The sealed jar prevents botanical extracts, Vitamin C, and antioxidants exposure to air, thus increasing the shelf life. The airless jar works as a vacuum allowing for every last bit of product to be used efficiently with no waste. We know you’re concerned about hygiene, and the Perfect Pump airless jar is our solution for keeping your products free from environmental toxins when using an open air jar.

    • Whole Story - RESTORE Eye Cream

      Whole Story

      RESTORE Eye Cream

      $45.00
      • product title: RESTORE Eye Cream
      • product-type: Eye Treatments
      • product-type: Dark Circles
      • product-type: Fine Lines & Wrinkles
      • product-type: Moisturizers
      • product-type: Puffiness
      • Ingredients: Hyaluronic Acid
      • Ingredients: Green Tea
      • Ingredients: Glycerin
      • Ingredients: Caprylic/Capric Triglyceride
      • Ingredients: Algae
      • Ingredients: Aloe Vera
      • Ingredients: Chamomile
      • Ingredients: Dimethicone
      • Skin Type: Acne Prone
      • Skin Type: Dry
      • Skin Type: Normal
      • Skin Type: Sensitive
      • Skin Type: Oily
      • Skin Type: Mature
      • Skin Type: Combination
      • Brand Product Type: DRSH
      • Preference: Alcohol-Free
      • Preference: Fragrance-Free
      • Preference: Gluten-Free
      • Preference: Parabens-Free
      • Preference: Vegan-Friendly
      • Preference: Phthalates-Free
      • Preference: Sulfates-Free
      • Cost Margin: 1.25
      • LocalSKU: NWST000010S00
    • Whole Story - REPAIR Eye Mask

      Whole Story

      REPAIR Eye Mask

      $45.00
      • product title: REPAIR Eye Mask
      • product-type: Eye Treatments
      • product-type: Dark Circles
      • product-type: Fine Lines & Wrinkles
      • product-type: Moisturizers
      • product-type: Puffiness
      • Ingredients: Chamomile
      • Ingredients: Glycerin
      • Ingredients: Titanium Dioxide
      • Ingredients: Panthenol
      • Skin Type: Acne Prone
      • Skin Type: Dry
      • Skin Type: Normal
      • Skin Type: Sensitive
      • Skin Type: Oily
      • Skin Type: Mature
      • Skin Type: Combination
      • Brand Product Type: DRSH
      • Preference: Fragrance-Free
      • Preference: Gluten-Free
      • Preference: Phthalates-Free
      • Preference: Parabens-Free
      • Preference: Sulfates-Free
      • Preference: Vegan-Friendly
      • Cost Margin: 1.25
      • LocalSKU: NWST000012S00
    • Whole Story - HYDRATING MIST | Cellular Hydration

      Whole Story

      HYDRATING MIST | Cellular Hydration

      $25.00
      • product title: HYDRATING MIST | Cellular Hydration
      • product-type: Facial Spritzers
      • concern: Dull Complexion
      • concern: Firmness (Facial)
      • concern: Hyperpigmentation & Uneven Skin Tone
      • concern: Redness & Irritation
      • Skin Type: Acne Prone
      • Skin Type: Dry
      • Skin Type: Normal
      • Skin Type: Sensitive
      • Skin Type: Oily
      • Skin Type: Mature
      • Skin Type: Combination
      • Brand Product Type: DRSH
      • Preference: Alcohol-Free
      • Preference: Fragrance-Free
      • Preference: Gluten-Free
      • Preference: Oil-Free
      • Preference: Parabens-Free
      • Preference: Phthalates-Free
      • Preference: Sulfates-Free
      • Preference: Vegan-Friendly
      • Cost Margin: 1.25
      • LocalSKU: NWST000016S00
    • Whole Story - EXFOLIATE | Morning Moisturizing Mask

      Whole Story

      EXFOLIATE | Morning Moisturizing Mask

      $45.00
      • product title: EXFOLIATE | Morning Moisturizing Mask
      • product-type: Masques
      • concern: Dull Complexion
      • concern: Firmness (Facial)
      • concern: Hyperpigmentation & Uneven Skin Tone
      • Ingredients: Titanium Dioxide
      • Ingredients: Witch Hazel
      • Ingredients: Vitamin E
      • Ingredients: Caprylic/Capric Triglyceride
      • Ingredients: Glycerin
      • Ingredients: Panthenol
      • Preference: Fragrance-Free
      • Skin Type: Dry
      • Skin Type: Normal
      • Skin Type: Sensitive
      • Skin Type: Mature
      • Brand Product Type: DRSH
      • product-type: Scrubs & Exfoliants
      • Preference: Minerals
      • Preference: Gluten-Free
      • Preference: Oil-Free
      • Preference: Vegan-Friendly
      • Preference: Parabens-Free
      • Preference: Phthalates-Free
      • Preference: Sulfates-Free
      • Cost Margin: 1.25
      • LocalSKU: NWST000017S00