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dpHUE

Your hair is never just, hair. It rallies you. It takes you places. It unlocks your most favorite version of yourself. But when color loses oomph between salon visits ... so can you.

To that, we say: nooooo way. You deserve the upper hand on your hair color every day, which is why we created dpHUE.

Helmed by uncompromising color enthusiast and founder Donna Pohlad along with A-list celebrity colorist Justin Anderson, dpHUE knows what it’s like to be both behind—and in—the chair. And it shows in our collection.

Fading between appointments? We got your gloss. Looking for a clean that won't strip? OMG, ACV. Roots creeping in? Not on our watch.

No more panicking between salon visits. We’re in your cabinet, we’re in your shower, and we’re in your bag. Just nourishing, premium products that help you keep color fresh, whenever, wherever.

Feels good to take back the reigns, doesn’t it?

Looks good, too.
  • dpHUE

    ACV Apple Cider Vinegar Soothing Shampoo 8.5 oz.

    $35.06
    • product title: ACV Apple Cider Vinegar Soothing Shampoo 8.5 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Damaged
    • hair-type: Color Treated
    • ingredients: Aloe Vera
    • ingredients: Ginseng
    • ingredients: Glycerin
    • ingredients: Panthenol
    • preference: Sulfates-Free
    • preference: Parabens-Free
    • preference: Gluten-Free
    • preference: Alcohol-Free
  • dpHUE

    ACV Apple Cider Vinegar Soothing Shampoo 3 oz.

    $18.15
    • product title: ACV Apple Cider Vinegar Soothing Shampoo 3 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Damaged
    • hair-type: Color Treated
    • ingredients: Aloe Vera
    • ingredients: Ginseng
    • ingredients: Glycerin
    • ingredients: Panthenol
    • preference: Alcohol-Free
    • preference: Gluten-Free
    • preference: Parabens-Free
    • preference: Sulfates-Free
  • dpHUE

    ACV Leave-In Hair Therapy 3 oz.

    $18.15
    • product title: ACV Leave-In Hair Therapy 3 oz.
    • product-type: Conditioners
    • hair-type: Thin Hair
    • hair-type: Curly Hair
    • hair-type: Oily
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Normal
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Castor Oil
    • ingredients: Glycerin
    • ingredients: Lactic Acid
    • ingredients: Panthenol
    • preference: Certified Cruelty-Free
    • preference: Vegan-Friendly
    • preference: Parabens-Free
    • preference: Phthalates-Free
    • preference: Sulfates-Free
    • local-sku: NDPH000067S00
  • dpHUE

    ACV Leave-In Hair Therapy 6.5 oz.

    $30.59
    • product title: ACV Leave-In Hair Therapy 6.5 oz.
    • product-type: Conditioners
    • hair-type: Damaged
    • hair-type: Thin Hair
    • hair-type: Curly Hair
    • hair-type: Oily
    • hair-type: Normal
    • hair-type: Dry
    • hair-type: Color Treated
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Castor Oil
    • ingredients: Lactic Acid
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Parabens-Free
    • preference: Vegan-Friendly
    • preference: Certified Cruelty-Free
    • local-sku: NDPH000068S00
  • dpHUE

    ACV Hair Rinse 20 oz.

    $57.62
    • product title: ACV Hair Rinse 20 oz.
    • product-type: Masques
    • hair-type: Curly Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Normal
    • hair-type: Color Treated
    • hair-type: Thin Hair
    • hair-type: Damaged
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Dimethicone
    • ingredients: Glycerin
    • preference: Certified Cruelty-Free
    • preference: Vegan-Friendly
    • preference: Gluten-Free
    • preference: Parabens-Free
    • preference: Phthalates-Free
    • preference: Sulfates-Free
    • local-sku: NDPH000069S00
  • dpHUE

    ACV Hair Rinse 8.5 oz.

    $38.74
    • product title: ACV Hair Rinse 8.5 oz.
    • product-type: Masques
    • hair-type: Thin Hair
    • hair-type: Curly Hair
    • hair-type: Oily
    • hair-type: Color Treated
    • hair-type: Normal
    • hair-type: Dry
    • hair-type: Damaged
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Dimethicone
    • ingredients: Glycerin
    • preference: Sulfates-Free
    • preference: Parabens-Free
    • preference: Vegan-Friendly
    • preference: Certified Cruelty-Free
    • local-sku: NDPH000071S00
  • dpHUE

    Cool & Glossy Brunette Set

    $53.94
    • product title: Cool & Glossy Brunette Set
    • product-type: Conditioners
    • product-type: Sets & Kits
    • product-type: Shampoos
    • product-type: Styling Products
    • color-family: Brown
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Damaged
    • hair-type: Color Treated
    • hair-type: Normal
    • ingredients: Amino Acids
    • ingredients: Dimethicone
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • local-sku: NDPH000054S00
  • dpHUE

    ACV Apple Cider Vinegar Detangling Conditioner 3 oz.

    $18.15
    • product title: ACV Apple Cider Vinegar Detangling Conditioner 3 oz.
    • product-type: Conditioners
    • concern: Thin, Limp & Fine Hair
    • hair-type: Color Treated
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Dry
    • hair-type: Curly Hair
    • hair-type: Oily
    • ingredients: Argan Oil
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000058S00
  • dpHUE

    Cool Brunette Conditioner 8.5 oz.

    $30.65
    • product title: Cool Brunette Conditioner 8.5 oz.
    • product-type: Conditioners
    • concern: Thin, Limp & Fine Hair
    • local-sku: NDPH000059S00
    • color-family: Brown
    • ingredients: Amino Acids
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
  • dpHUE

    ACV Apple Cider Vinegar Dry Shampoo 2.5 oz.

    $15.89
    • product title: ACV Apple Cider Vinegar Dry Shampoo 2.5 oz.
    • product-type: Shampoos
    • hair-type: Color Treated
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000060S00
  • dpHUE

    Gloss+ Burnt Copper 6.5 oz.

    $30.59
    • product title: Gloss+ Burnt Copper 6.5 oz.
    • product-type: Conditioners
    • color-family: Brown
    • hair-type: Color Treated
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Curly Hair
    • ingredients: Dimethicone
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000061S00
  • dpHUE

    ACV Apple Cider Vinegar Detangling Conditioner 6.5 oz.

    $30.59
    • product title: ACV Apple Cider Vinegar Detangling Conditioner 6.5 oz.
    • product-type: Conditioners
    • concern: Thin, Limp & Fine Hair
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Color Treated
    • hair-type: Damaged
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Glycerin
    • ingredients: Argan Oil
    • ingredients: Aloe Vera
    • preference: Gluten-Free
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000066S00
  • dpHUE

    Root Touch-Up Kit

    $30.59
    • product title: Root Touch-Up Kit
    • product-type: Sets & Kits
    • color-family: Red
    • color-family: Brown
    • color-family: Black
    • color-family: Neutral
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Curly Hair
    • ingredients: Argan Oil
    • ingredients: Glycerin
    • ingredients: Shea Butter
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • preference: Certified Cruelty-Free
    • local-sku: NDPH000047P00
  • dpHUE

    Color Touch-Up Spray

    $28.00
    • product title: Color Touch-Up Spray
    • product-type: Styling Products
    • color-family: Black
    • color-family: Brown
    • color-family: Red
    • color-family: Unconventional
    • color-family: Neutral
    • ingredients: Panthenol
    • ingredients: Biotin
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000048P00
  • dpHUE

    Gloss+

    $35.00
    • product title: Gloss+
    • product-type: Styling Products
    • color-family: Clear
    • color-family: Brown
    • color-family: Red
    • color-family: Gold
    • color-family: Black
    • color-family: Neutral
    • color-family: Nude
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Color Treated
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • ingredients: Dimethicone
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000049P00
  • dpHUE

    ACV Apple Cider Vinegar Hair Masque 9 oz.

    $43.88
    • product title: ACV Apple Cider Vinegar Hair Masque 9 oz.
    • product-type: Masques
    • supply-type: hybrid
    • hair-type: Color Treated
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Damaged
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • ingredients: Avocado Oil
    • ingredients: Coconut Oil
    • ingredients: Keratin
    • ingredients: Panthenol
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • local-sku: NDPH000052S00
  • dpHUE

    Gloves 6 Pairs (Single Use)

    $10.01
    • product title: Gloves 6 Pairs (Single Use)
    • product-type: Tools
    • marketplace-allowed: false
    • ec-scott: true
    • ebayprice: 9.24
    • local-sku: NDPH000002S00
  • dpHUE

    Cool Brunette Conditioner

    $26.24
    • product title: Cool Brunette Conditioner
    • product-type: Conditioners
    • hair-type: Color Treated
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Curly Hair
    • ingredients: Amino Acids
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • marketplace-allowed: false
    • ec-scott: true
    • ebayprice: 25.47
    • local-sku: NDPH000020S00
  • dpHUE

    Cool Brunette Shampoo

    $32.12
    • product title: Cool Brunette Shampoo
    • product-type: Shampoos
    • hair-type: Color Treated
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Curly Hair
    • ingredients: Amino Acids
    • preference: Sulfates-Free
    • preference: Parabens-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • marketplace-allowed: false
    • ec-scott: true
    • ebayprice: 25.47
    • local-sku: NDPH000021S00
  • dpHUE

    Cool Blonde Conditioner

    $26.24
    • product title: Cool Blonde Conditioner
    • product-type: Conditioners
    • hair-type: Color Treated
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Damaged
    • ingredients: Amino Acids
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Vegan-Friendly
    • preference: Certified Cruelty-Free
    • marketplace-allowed: false
    • local-sku: NDPH000022S00
  • dpHUE

    Cool Blonde Shampoo

    $32.12
    • product title: Cool Blonde Shampoo
    • product-type: Shampoos
    • hair-type: Color Treated
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Curly Hair
    • ingredients: Amino Acids
    • preference: Sulfates-Free
    • preference: Parabens-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • marketplace-allowed: false
    • local-sku: NDPH000023S00
  • dpHUE

    Color Fresh Conditioner

    $26.24
    • product title: Color Fresh Conditioner
    • product-type: Conditioners
    • hair-type: Color Treated
    • hair-type: Damaged
    • hair-type: Normal
    • hair-type: Thin Hair
    • hair-type: Oily
    • hair-type: Dry
    • hair-type: Curly Hair
    • ingredients: Glycerin
    • preference: Parabens-Free
    • preference: Sulfates-Free
    • preference: Phthalates-Free
    • preference: Gluten-Free
    • preference: Certified Cruelty-Free
    • preference: Vegan-Friendly
    • marketplace-allowed: false
    • ec-scott: true
    • ebayprice: 25.47
    • local-sku: NDPH000035S00