Vita Liberata

Vita Liberata offers the widest range of at-home and professional tanning solutions to suit every skin type and tone, guaranteeing the ultimate tanning experience every time. Our ingredients are the purest in the tanning world. We use natural, certified organic and Ecocert ingredients, and are able to create a tanning experience that conditions and nourishes the skin, with Moisture Locking to hydrate skin for 72 hours, ensuring a tan fades perfectly. Just like a natural suntan. The Vita Liberata team are passionate experts in luxury tanning. From our Irish base we created the world’s first odourless tan in 2007 and our unique Odour Remove™ technology is now present in all of our self and spray tans. In 2011, we became the first completely non-toxic tanning brand. This led to Vita Liberata being listed in the world's top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab to name but a few.

Our most recent development in tanning is in the form of Trystal Minerals - the world's first self tanning mineral bronzing powder. This revolutionary beauty product blurs the line between cosmetics and tanning, allowing you to achieve a subtle lasting tan effect even after you wash off your natural-looking bronzer. Trystal3 technology that allows tanning to work in a dry crystallised form for the first time has already won various awards including the Cosmopolitan Beauty Award and OK! Magazine Beauty Award for best self tan.

Our products are now sold in more than 26 countries worldwide. In the UK, our products are available in Boots, Debenhams and salons and spas nationwide. Globally, we can be found in Sephora Europe, Sephora USA and Marionnaud as well as salons and spas. We are now recognised as the world’s leading non-toxic, organic tanning company.

A hero innovation, pHenomenal 2-3 Week Tan, is the world's longest lasting tan, giving you a tan that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula, pHenomenal has taken the beauty world by storm and has scores of celebrity fans across the globe including Gwyneth Paltrow, Sofia Vergara, Rita Ora and Ellie Goulding.