Our brand, When® Beauty was created in 2011 by Jin Han Lee, a healthcare specialist in Korea.
Mr. Lee wanted to bring the high-quality, advanced skin treatments from dermatologist clinics and spas to fit the lifestyles of busy modern women who may not have the ‘time’ to afford such luxuries.
To do so, he used the latest skincare innovations and research to craft a gentle yet effective skincare range that addresses the visible signs of aging, skin firmness, tone, texture, and radiance. When® provides PREMIUM, INTELLIGENT SKIN CARE SOLUTIONS every time, everywhere, WHENever your skin needs a ‘mini spa by skin intelligence’ experience.
Our products have gentle, yet effective formulations with best-proven materials & ingredients, unique textures, and beautiful package designs that consumers can enjoy and relate to