East 29th


Clean Beauty All-Natural Fragrance-Free Cruelty-Free Paraben-Free Non-GMO Vegan East 29th creates with you in mind. We know you are open-minded individuals that care about quality products and natural ingredients. We realized our potential exploring the physical and mental health benefits associated with adding lemon rinds in various forms into our daily lives and the results created clean skin but, most importantly, boosted our mental clarity.

We understand the importance of using natural ingredients that support being a part of the clean beauty movement while also implementing minimalistic and essential solutions to your skincare needs. What distinguishes us from other skincare brands is our knowledge that where their journey of providing you with better skin ends, ours is just beginning.

East 29th is creating solutions that go beyond clearing your skin; we want to focus on the union of elements (body, emotions, thoughts, and sensations) that we call ‘self’ so that you can embody our essence, natural confidence.

As the world and industry continue to evolve, we cannot define you by age or gender, but we are confident you believe in taking care of yourselves inside and out.

Mission & Values

To ensure skincare goes hand in hand with self-care.

Lead with honesty and remain humble.

Celebrate intelligence, while remaining soft.

Listen to hear, not to respond.

To embody natural confidence and maintain integrity.

Evolve, always in all ways.

East 29th’s mission is to establish a conscious dialogue that connects both the physical and mental health awareness behind the clean beauty movement while embodying a mindful transition to not only being seen but also felt.

Our Founder

Curiosity was the morning of East 29th. The period of first development. Our founder, Victoria Ferguson, has spent the better part of a decade working as a makeup artist in the TV & Film industry dealing with skin that longed to be cared for, like yours, just on a much larger scale. Her career quickly evolved from having a hand in character development on set into a passion for creating natural confidence off-screen. Inspired by the home that she raised her son and created her skincare in; East 29th, inherently named itself. Welcome home.

The Vital Serum - 30 ml

It's essential. This serum is designed to deliver a high concentration of all-natural ingredients directly into the skin after cleansing to improve hydration, texture, and tone while also firming, promoting elasticity, and smoothing wrinkles.

  • East 29th - Verse Lotion Mist

    East 29th

    Verse Lotion Mist

    • Brand Product Type: DRSH
    • LocalSKU: NE29000002S00
    • product title: Verse Lotion Mist
    • product-type: Moisturizers
    • product-type: Skin Lighteners & Brighteners
    • concern: Dull Complexion
    • concern: Firmness (Facial)
    • concern: Hyperpigmentation & Uneven Skin Tone
  • East 29th - Valia Cleanser

    East 29th

    Valia Cleanser

    • Brand Product Type: DRSH
    • LocalSKU: NE29000003S00
    • product title: Valia Cleanser
    • product-type: Cleansers
    • product-type: Anti-Aging
    • concern: Dull Complexion
    • concern: Firmness (Facial)
  • East 29th - Vital Serum

    East 29th

    Vital Serum

    • Brand Product Type: DRSH
    • LocalSKU: NE29000001S00
    • ingredients: Hyaluronic Acid
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Tocopherol
    • ingredients: Green Tea
    • ingredients: Aloe Vera
    • ingredients: Cucumber Extract
    • ingredients: Salicylic Acid
    • preferences: Natural
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Vital Serum
    • product-type: Anti-Aging
    • product-type: Serums
    • concern: Dull Complexion
    • concern: Firmness (Facial)
    • concern: Hyperpigmentation & Uneven Skin Tone