Born in Boston, Raised in New York
What began as a small collection in a neighborhood shop has evolved into a full lifestyle line of skincare, lip care, bodycare, and fragrance sold all over the world. The sensoriality of our products—their textures and scents—sets them apart. But they’re also scientifically proven to work extremely well. It’s this combination of high efficacy and amazing sensations that we’re known for, and why those who know us love us. Lev says fresh creates products people don’t know they need—and then can’t live without. Our founders still work with the brand every day to fulfill their original dream of making beauty that performs and transforms.
In 1991, Lev Glazman and Alina Roytberg were Russian immigrants living in Boston, and they saw the need for beauty that was both effective and indulgent. They started dreaming about opening a shop that offered natural products from around the world, where the ambience was friendly like the food bazaars of Europe. With that, fresh was born.