Founded in 2000, theBalm is a San Francisco-based company. theBalm products are currently available in upscale boutiques, spas and salons all across the United States, Canada, and Europe. The make-up line is highlighted in all the latest fashion magazines.theBalm offers unique glosses that not only look good and smell good but that actually work! With a revolutionary ingredient, Maxi-Lip, that increases blood flow to the lips without any unpleasant or tingly side effects, theBalm's glosses are the perfect choice for fuller lips. With 30 days of regular use, you will see a 30% increase in lip fullness, and a 70% decrease in lines around the lips.! ! ! The entire line is beeswax-based, giving our products a unique texture, and a fabulous, moisturizing feel.