OBSESSED ABOUT MAKEUP
INSTAMAKEOVER was created by Indian born, American raised, Shivani Vohra. Always retaining an intense passion for makeup from a very early age, while growing up, she loved giving makeovers to family and friends. This hobby soon turned into a serious commitment. After working at numerous major retailers across Los Angeles as a cosmetic consultant, she realized the struggles people faced with makeup, especially felt by those with light to medium and medium to dark skintones.
Always in the pursuit of the perfect formulation for these skin tones, she extended her obsession for makeup to expand her knowledge and depth of colors by attending various makeup schools in Toronto, Canada, and experimenting and researching for the correctly blended formulation for each unique undertone belonging to these precious, beautiful, emerging populations across North America.
Realizing that the geographical concentration of a globally multi-cultural populous in Toronto, Canada, consistently demanded major brands to cater to these skin tones, Shivani finally materialized her passion for makeup, and turned her specific formulations and color choices it into a brand, INSTAMAKEOVER.
The name speaks for itself. INSTANT and MAKEOVER two powerful words brought together, to form a seamless transformation. The market demands instant solutions for all products for all skin tones, especially for foundations that have to be mixed and matched to achieve the perfect color match. We eliminate this tedious process by offering a wide range of colors for all types of undertones.
All of our products have been passionately and carefully made to be Cruelty Free, Paraben Free. We also have a variety of Vegan products in our lineup.
Founded by Shivani Vohra, Instamakeover Cosmetics was created to fill in the skin tone gap left by makeup companies. After working as a cosmetics consultant and attending makeup school in Toronto, Vohra realized how many clients went without accurately-tinted concealers or unflattering lip colors. From the lightest to the darkest tones, Instamakeover is focused on catering to populations who have been left behind by other makeup brands.
All Instamakeover products are passionately made to be paraben-free and most are vegan cosmetics. This is a cruelty-free brand that you can count on.
Instamakeover Foundation and Powder
From beige with yellow undertones to chestnut with pink undertones, you’ll always be able to choose the best full coverage concealer with the Instamakeover Infinite Liquid Foundation. This oil-free, non-comedogenic, long-wearing makeup blends perfectly with each application. Light-refracting pigments blur imperfections and reduces shine. These matte foundations were created to be mixed and matched, so you can find the perfect shade every time! Another major benefit of this waterproof concealer is that it was formulated with sensitive skin in mind.
Lock in your look with the Infinite Universal High Definition Powder, a translucent pressed powder that mattifies any look, minimizes the appearance of pores, and blurs fines lines and wrinkles. Use throughout the day to absorb oil without caking or color.
Looking for the best matte lipstick that leaves you with the perfect pout? The Instamakeover Vivid Lipstick has a creamy formula that’s infused with super hydrating vitamin E. Need a lipstick with a little shine to it? Reach for one of the eight super-pigmented Dauntless Lipstick shades that glide on and keep lips moisturized all day. Vitamin E protects against free radical damage while vitamin C is improves collagen production.
A matte lip color keeps your party going – no touch-ups necessary! Zero flaking, zero bleeding, and zero transferring: You’ll have 24 hours of non-stop hold with the Instamakeover Modish Matte Liquid Lipstick. Either worn alone or over your favorite lipstick, the Genie Liquid Lip Tint ticks all of your boxes. This is the best lip gloss for a high-shine sheer color.