The Sexiest Beauty

Creating the most gorgeous, alluring look is what drives The Sexiest Beauty, and their lipsticks are a testament to their dedication. Founded by Heather Fink (who’s worked with Victoria’s Secret Beauty and MAC to develop iconic makeup lines), The Sexiest Beauty was started to provide the most provocative ‘lewks’ to people of all ages, shapes, lifestyles, and identities. It doesn’t matter who you are: When you’re a fierce and fiery human, you deserve the longest-lasting, most pigmented lipstick colors to reflect your beauty-positive attitude! Not only is The Sexiest Beauty cruelty-free makeup, but this US-produced lipstick brand is paraben-free, perfume-free, and hypoallergenic.

Best Long Lasting Lipstick

Need a pink lipstick that provides supple glimmer and long wear? Look no further than the Matteshine Lipstick in Purr-fect Pink, a high-shine, super-pigmented product. All you need is one coat, and you’ve got a pop of color that defies the results of conventional makeup brands. Try in Nympho Nude for a flattering everyday look. Whichever glossy lipstick color you choose, do it right the first time! It’s not always so easy to remove all the traces of a long-lasting lipstick, but with the Sex-Proof Make-up Remover, it’s the easiest job around. Simply swipe these pads across your lips for the ultimate vanishing and nourishing act, thanks to the addition of jojoba and olive oils.

Matte Liquid Lipsticks

A plum lipstick is a flattering shade for just about anyone, and we love the kicky hue of the Sex-Proof Matte Liquid Lipstick in Queendom. A zero feathering, zero transfer formula, this 24-hour vegan lipstick applies precisely for a buildable matte finish. Best of all, it keeps lips super hydrated with the addition of Vitamin E. Black lipstick might seem like a hard shade to pull off, but you’ve got more than enough swagger and confidence to do it – and rock it! Dark lipstick doesn’t have to be spooky or scary, as evidenced by the Sex-Proof Matte Liquid Lipstick in Raven. Tired of your topcoat gloss taking your lipstick off? Apply the DSL Clear Lip Gloss to keep things in place while providing the most incredible shine you’ll find anywhere. Unlike every other lip gloss on the market, The Sexiest Beauty doesn’t use mineral oil in their products, which helps to keep your pout perfectly hydrated.


Who is The Sexiest Beauty? You are! You’re already Sexy, you’re Fierce, you’re Amazing. Own it!

We believe that sexy is a state of mind and actions. Sexy is as Sexy does. Being true to yourself. We embrace the unconventionally, daringly, uniquely beautiful. Sexy is doing it your own unique way!

We are People-Positive, Sex-Positive, Body-Positive, Beauty-Positive for All Races, All Ages, All Genders, All Countries of Origin, All Sexual Orientations. You are Human ergo you are Sexy.

Go Forth, Speak your Truth. Live life to its Sexiest!


For over 25 years Heather Fink has been developing world-class beauty products for some of the sexiest, most sophisticated, provocative, edgy, fashion-forward brands in the world. She led the teams at Victoria’s Secret Beauty, MAC, essie, bebe and Agent Provocateur in the creation of some of the most iconic products ever seen in beauty, and has the privilege of partnering with the best creative talents, labs and suppliers from around the world. Her experiences at L'Oréal, Lauder, The Limited, Interparfums and QVC afford her enormous insights and resources related to trend, innovation and the beauty marketplace.

Heather was inspired to fuse the elements from her vast history with the powerful voices of real people speaking their truth to create a brand with an authentic point of view redefining the global concept of “The Sexiest Beauty”.