The Sexiest Beauty


Who is The Sexiest Beauty? You are! You’re already Sexy, you’re Fierce, you’re Amazing. Own it!

We believe that sexy is a state of mind and actions. Sexy is as Sexy does. Being true to yourself. We embrace the unconventionally, daringly, uniquely beautiful. Sexy is doing it your own unique way!

We are People-Positive, Sex-Positive, Body-Positive, Beauty-Positive for All Races, All Ages, All Genders, All Countries of Origin, All Sexual Orientations. You are Human ergo you are Sexy.

Go Forth, Speak your Truth. Live life to its Sexiest!


For over 25 years Heather Fink has been developing world-class beauty products for some of the sexiest, most sophisticated, provocative, edgy, fashion-forward brands in the world. She led the teams at Victoria’s Secret Beauty, MAC, essie, bebe and Agent Provocateur in the creation of some of the most iconic products ever seen in beauty, and has the privilege of partnering with the best creative talents, labs and suppliers from around the world. Her experiences at L'Oréal, Lauder, The Limited, Interparfums and QVC afford her enormous insights and resources related to trend, innovation and the beauty marketplace.

Heather was inspired to fuse the elements from her vast history with the powerful voices of real people speaking their truth to create a brand with an authentic point of view redefining the global concept of “The Sexiest Beauty”.