We team up with beauty experts and scientists to develop innovative, effective formulas, based on cutting-edge technology and clinically tested ingredients, helping you maintain your youthful appearance without needing costly, painful, or intrusive procedures.
Rooted in innovation and out-of-the-box thinking, our highly performant treatments rejuvenate and help you rediscover your beauty.
BEAUTICAL is a play of the words BEAUTY and TECHNICAL and reflects the brand’s commitment to technical innovation and genuine beauty.
Our commitment
Transparency
At BEAUTICAL, we believe beauty starts from within. That’s why we are committed to being 100% transparent when it comes to our products. We provide our customers with detailed information about our ingredients. What’s more, we steer clear of confusing jargon and scientific lingo to help you truly understand how these ingredients work in synergy to reawaken your beauty. We are completely honest when it comes to the contents of our treatments, as well as our formulas and our packaging. No question is off-limits.
Cruelty-free
Beauty shouldn’t come at the price of cruelty. At BEAUTICAL, we uphold our commitment to high-end, high-tech, cruelty-free skincare. Our formulas are carefully selected, researched and vetted but never tested on animals – only on us and our friends.
Paraben-free
We are all about looking good and feeling even better! BEAUTICAL’s products are formulated without any parabens and are safe to use. Just pure beauty delivered by nature (with some help from technology).
Less is more
We’ve been there: we’ve seen the bathroom cabinet, filled to the brim with skincare creams, serums, masks… At BEAUTICAL, we subscribe to the “less is more” philosophy. We work around the clock to develop products that provide you with real results and a plethora of skin benefits without cluttering your bathroom storage. By targeting multiple skin concerns at the same time, our products make you – and the environment – happier.
Long-term, visible results
Nothing can be more discouraging than staring into the mirror and hoping for a change - any change. At BEAUTICAL, we know seeing is believing. The modern woman has no time to be patient, especially when it comes to her looks and confidence. That’s why our products are uniquely formulated to deliver instant, visible results. Stick with it and see the effects accumulating, gradually revealing more and more of your radiant beauty. Miracles? No, just cutting-edge, science-backed formulas.
Research & innovation
It may sound too good to be true, but the fact is, we always take the extra mile to ensure we can meet and exceed our customers’ expectations and stay true to our promises. Our passion for cosmetics and excellence means we never release a product unless we are completely confident that you’ll be blown away by it.
Based on rigorous cosmetic research and best-in-class methods, our products are boosted by highly concentrated and performant formulas to help you enjoy longer-lasting, radiant skin.
We pride ourselves on our commitment to quality and we aspire to be a recognized player among high-end beauty brands.
No discrimination
We often talk about empowering the modern woman, but we are just as excited about being a part of the modern man’s skincare routine. Our products are gender-neutral, in line with our belief that skincare must be chosen according to the specific skin type or concern, rather than gender.
Better aging
At BEAUTICAL, our products are all about “better aging”, rather than “anti-aging”. Aging is a completely natural part of life and we are thrilled to provide our customers with a way to retain their confidence and glow as they go through it. Our products effectively slow down the visible consequences of aging without any pain or hassle. To reap the full effects of our products, we encourage you to follow a healthy lifestyle because beauty always starts from within.
Our secret ingredient
The secret of our success lies within: our formulas are packed with high-tech and plant-based ingredients with proven efficacy. By rigorously researching these, we come up with cutting-edge formulas in which every ingredient works in synergy with the rest to repair, regenerate, nourish, and plump up the skin. Most of the skincare products on the market contain only about 3-5% of active ingredients. At BEAUTICAL, we take things up a notch: some of our products boast between 40 and 80% of active ingredients to deliver instant, visible, and long-term results.