Mellow Cosmetics


Mellow Cosmetics is a woman-run company that’s been making waves in the beauty world – and for great reasons! With operations based out of New Zealand, Mellow Cosmetics is doing what most big-name cosmetics companies aren’t: They’re providing cruelty-free, vegan, paraben-free makeup products that function even better than chemical-based products that do far more harm than good (to the environment AND your skin!).

Mellow Eye Makeup

Mellow Cosmetics understands that the eyes absolutely have ‘it’, but each person has their own needs and desires. That’s why this small company has developed an outrageously large line of eye makeup products. Whether you’re looking for a dramatic evening look – or an everyday style – you can count on Mellow Cosmetics eyeshadows, eyeliners, and eyebrow products to give you the alluring attention-to-detail you’ve been looking for! We love the Mellow Baked Eyeshadow, which is an unbelievably smooth powder that creates flawless coverage and super intense pigments. Apply as a dry powder for an effortlessly light shimmer eyeshadow, or dip your eyeshadow brush in water beforehand for incredible depth of color. We love this product in Olive, as it provides a soft green eyeshadow which blends seamlessly with other earth tones. Can’t choose one? Neither can we, which is why we adore the Treasure Chest Eyeshadow Palette! This collection harnesses the beauty of 12 shimmer eyeshadows that reflect colors found in nature, making a daytime or evening look easier than ever. To top your eyeshadow, go with a Mellow Cosmetics product like the Gel Eyeliner. Using the brush (that’s included with every purchase), you’ll be able to draw smooth, defined lines. No tugging, no pulling, no smudging: Just the best waterproof eyeliner you’ll find on the market. Looking for a minimalist makeup routine? Reach for the Auto Twist Eyeliner for all-day coverage. The first two ingredients (jojoba oil and coconut oil) are perfect for sensitive eyes. With gentle application and zero pulling along the lash line, this long-lasting eyeliner keeps you looking your best.

Have unruly eyebrows and need to keep them in line? You’ll love the Brow Pomade, with its 2-in-1 ability to shape and color. Brooke Shields-level brows are right at your fingertips. Have the perfect shape but sparse eyebrow hair? Try the Brow Definer, which will make you a master of your bathroom vanity. The tried-and-tested triangular applicator lets you outline and fill out the brows of your dreams! Eyebrows often have varying hues of hair, which the Brow Powder Duo understands. Customize your brows with two soft, seamless colors that will hold up to humidity and heat. To finish off your perfect look, use the Tinted Brow Gel over the Definer or Powder for the most groomed arches anywhere. You’ll keep this eyebrow mascara in your makeup bag as a reliable staple.

Mellow Lipstick

Before applying your favorite Mellow Lipstick, shape your lips with the help of a Gel Lip Pencil. From pinks to plums to fuschias, you’ll love how these makeup bag staples give an incredible definition, rich pigmentation, and a long-wear hold. Try under your favorite lip gloss for a pout to be proud of. Looking for a major pop of color in a Mellow matte liquid lipstick? Try the Mellow Liquid Lip Paint, a velvety formula that deeply hydrates and lasts all night. When you’re ready for bed, wipe off with an oil-based makeup remover or your favorite lip balm. We love the wide variety of the 13 bold shades, including Tokyo, an unbelievably flattering black lipstick. Need a lipstick brand to believe in? Look no further than Mellow Cosmetics’ Creamy Matte Lipstick in funky shades like Electro, or the Mellow Lipstick in Nude. These colorful, moisturizing formulas slide across lips and give their wearers plenty of reasons to smile (not least of all their cruelty-free ingredient list!).

Mellow Face Blush

Though small in size, these powerful matte blush products are packed full of pigments. Get a natural rose blush with the simply-named Blush Pink, or best peach blush anywhere. The mineral makeup formula glides across the apples of cheeks, or can even double as a trendy eyeshadow. Either way, you’ll have a super blendable blush that gets you glowing!