Tracing its history to a garage in Seattle, the BUM Equipment brand has stood for quality in the street active wear market for the past three decades. Through the years, B.U.M. Equipment has been ranked one of the Top 100 Brands since the inception of the WWD report on the best known brands. The success of the B.U.M. Equipment trademark illustrates the effectiveness of the Company’s brand building efforts along with the momentum and brand recognition generated by U.S. retail sales of over $2.0 billion over the past 15 years. According to the LA Times, B.U.M. Equipment is "one of the most successful young men's sportswear brands in California fashion history." The BUM consumer today is ageless, understanding quality and tradition.