The Australian cosmetics brand MEMI was founded on the principle that high quality makeup products doesn’t need to cost an arm and a leg. These luxurious pieces are elegantly packaged and allow for effortless application, whether you’re a makeup professional or looking for a simple daily routine.

MEMI Facial Care

If you don’t start with a smooth complexion, your makeup won’t sit right. Start with a blank canvas using the dermatologist-tested Miracle Moisturiser. This lotion is loaded with shea butter, glycerin, and beeswax to give your face the hydration that it deserves. Due to its natural plumping capabilities, makeup won’t settle into ridges or fine lines. Be sure to follow your simple skin care routine with the Perfecting Radiance Primer. If you suffer from dry or oily skin, the best part about a primer is how it locks onto makeup, giving you flawless, longwear coverage while maintaining your natural pH balance. The lightweight MEMI foundation primer provides a dewy and radiant complexion.

MEMI Lipstick and Gloss

We’re crazy about the MEMI Satin Luxe Lipstick line because who doesn’t love the slightest hint color in a “no-makeup” makeup look? Plus, it’s actually good for you, as jojoba oil nourishes even the driest lips. Try it in Climax (the softest rose-pink) or Old Flame, the best red lipstick shade for almost every skin tone! Looking for a gloss to either top a favorite lip color or wear on its own? The MEMI High Shine Gloss is a glossy lipstick that flatters and hugs lips without being sticky. The natural vanilla scent is the cherry on top of this vegan lipstick.

Highlighting and Contouring Makeup

There’s no makeup brand out there that hasn’t jumped on the contouring bandwagon, and MEMI is no different. But what this cruelty-free makeup company excels at is not only the price, but also the wide range of colors on offer with the Radiance Highlight Makeup. From the rose gold of Hot in Here to the luminescent yellow of Lemon Drops, you have endless options to create a signature look, no matter the mood – or the mood lighting. This brand uses pearl pigments – not glitter – to soften your complexion and provide a buildable glow that lasts through phone calls and photoshoots alike. Using the Define & Shape Contour Duo couldn’t be simpler. One super blendable highlighting and contouring shade comes in each palette, giving you the ability to softly sculpt cheeks, jawlines, and anything else that needs a bit more definition. Need a goddess glow in a pinch? Grab the Soleil Me Up, a bronzer with a gossamer texture and flattering color for almost all skin tones.

MEMI Blush

Make sure that you set your contour with a pop of color, and that the blush you use is the MEMI At First Blush. For everyday use, we love the whisper of peach blush of Ignition, but love amping things up with Love Trap, a Barbie Pink blusher!


What good are phenomenal makeup products if you don’t have the best makeup tools to go with them? Not to worry: with MEMI’s cruelty free makeup brushes, your morning routine (and evening touch-ups) have never been easier. The eyes have it, and they certainly deserve it, too! Keep the MEMI Luxe Eye Set in your case to recreate your favorite celebrity makeup trend. These seven synthetic brushes (which come with a faux leather bag) include a crease, blending, eyeliner, and perfectly-pointed precision brush. The Luxe Makeup Brush Set is chock full of everything you need to keep your look on point. From the two buffers to the kabuki brush to the contour brush, set yourself up with an elegant and professional makeup brush set (at a fair price)!

MEMI Eye Makeup

Use your brand new eye makeup brushes with the MEMI Millennial Eyeshadow Palette, a gorgeous collection of 12 classic shades, ranging from matte to glitter eyeshadow. With a velvety texture, layer them or use them with water for an even bolder look. If you’ve ever struggled with perfecting your cat eye or tear up whenever you get too close to your waterline, stop everything and buy the MEMI Expert Liner. This super pigmented, black felt tip eyeliner is – without question – the best liquid eyeliner in its price range. Cosmo raves about how easy applying it is, and how it lasts all day without smudging or feathering. Finish off your look with the MEMI Lash to Lash Mascara, a cruelty-free mascara that lifts, separates, and curls without raccoon eyes or filaments ruining your hard-earned look. If it’s heavier, denser lashes that you’re after, reach for the Lash To Lash Volume Edition, which does everything that the original version does, but plumps ‘em up!