Founder, Leyna Allred grew up in rural Northern California and was perpetually digging in the mud, climbing trees, and imagining living off the land. With this penchant for natural living as kindling, an interest in the medicinal qualities of plants was ignited and she bought every herbal book she could find, completely engrossed in the simple recipes for liver tonics, healing ointments, and cleansing teas. In 2013 she discovered the power of herbs and botanicals, simultaneously becoming aware of the toxic nature of the beauty industry. URB APOTHECARY (pronounced "herb") sprang out of a passion project and has blossomed into Leyna's vision for bringing the healing power of plants into daily beauty and grooming rituals, reconnecting individuals to their natural beauty while being mindful of their environmental impact. Every product is intentionally made in her studio in Sacramento, CA and she places the highest importance on sourcing materials from only the purest quality fair-trade, organic, and local suppliers, ensuring that each product is not only improving the life of the customer but also being socioeconomically conscious.