Healthier, Cleaner, Whiter with NO sensitivity is not just our slogan, it’s our business model. Developed by a dentist and inspired by the needs of our incredible customers, our team has created the safest, healthy, and truly effective whitening products on the market that easily fit into your daily oral care routine.
Every day we continue to develop new and better ways to whiten, always exceeding our customers’ expectations.
It is proven that whiter teeth can make you feel radiant, giving you the extra confidence to share your smile with the world.
We are passionate about creating bright, beautiful smiles for everyone to incorporate ease and innovation through our brand.
Based in the San Francisco Bay Area, we have helped whiten over 32 million smiles. We were created by a dentist and our products are known for their cutting-edge innovation, ease of use, and award-winning results.
Revolutionized at-home and on-the-go teeth whitening by making it possible for consumers to achieve professional results without the hassle and expense of going to a dental facility. Our breakthrough technologies have also reduced whitening time with NO SENSITIVITY.
A travel-friendly collection of vegan & cruelty-free products. Formulated without parabens, sulfates SLS and SLES, phthalates, formaldehyde, BHT, BHA, and more.
A healthier, cleaner, and whiter smile for everyone.