"Wellness is health, plus well-being. It's not only being free of disease and stress, but equally important is a sense of happiness, passion, gratitude and accomplishment." - Dr. Murad
Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high performance skincare in 1989.
Dr. Murad launched what he called his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple: “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.
In recognition of unique scientific discoveries that have advanced the treatment of skin, Dr. Murad is granted his first of 19 patents.
Murad is the dermatologist-developed brand that approaches skin differently. How? Through founder Dr. Howard Murad’s four main pillars of wellness for total skin health: 1) “eat your water,” 2) “awaken your body,” 3) “be kind to your mind” and, of course, 4) “nourish your skin” with our high-performance technologies and formulas. Because we believe skincare is healthcare and selfcare.