Honey Beauty was born and made with love. Founded in Lagos Nigeria in the year 2020. We are all about empowerment, luxury, convenience and affordability. We want to build a community where people feel confident and part of our family. Giving people the freedom of what they want to look like and removing the pressures of the “Instagram standard”. We have definitely reached a point where people are tired of the standards created by the Insta-face phenomenon that pretty much dictated the last decade.
An amazing and talented generation of aspiring make-up artists used social media to show off their transformations but unfortunately it somehow became a standard. Not only does it involve rigid, largely unnecessary technique and more time-consuming layers than anyone would be bothered with in the real world, it also created an ideal; a level of so-called perfection that many people just don’t aspire to. But with the breakdown of these boundaries, we can rediscover the joy of unrestricted make-up application, replacing tutorials with individual creativity, and begin to enjoy a new kind of beauty, effortlessness, cool, nonchalance and experimentation.
This is a kind of liberty we want to impart to our clients as they can have all the freedom to enhance their looks through our products – without breaking the bank. This is why Honey Beauty exists. Accessibility to good quality make-up is key for our business.
We’ve spent the last 3 years developing quality products that are easy to work with. A brand that also does no testing on animals – 100% cruelty free. Yes – our products are 100% cruelty free and you can be assured that the result of using our make-up products does not affect any animal. It is with this same level of confidence that we can say every person will look and feel confident every time they use our products and step into the shoes of the a member of the #honeytribe