At BOA, we’ve bottled inspiration from age-old traditions blended with smart science to make an intelligent, natural skincare range unlike any other. One that visibly tells you when and where to use it, and when to stop, with immediate results. It’s skincare that let’s skin decide what it needs, not the brand—and that’s a revolution in beauty. In fact, we’re so confident our products reveal our customers’ real, natural beauty, we guarantee it.
We designed our range to ‘reveal your beauty’, not complicate your routine. Our no-fuss, 3-step ritual uses highly effective ingredients that stimulate healthy cellular renewal to uncover the smooth, glowing skin underneath. With this minimalist approach, BOA has simplified skincare. We believe if you don’t need it, we won’t develop it.
Inspired by childhood memories of day-long hammam cleansing rituals, BOA Founder Masoomeh, a biochemistry expert, wanted to recreate the sensation of freshly cleaned skin after a day at the hammam—a sensation that has stayed with her all her life. And so, BOA was born. Bringing together time- honoured bathhouse rituals and expert cellular insights to create that silky, clean glow that only a day in the Persian bathhouse could give you, at home.