Skin Beautiful Organics is a new modern brand of high-performance luxury plant-based skincare. It is a story of “luxury meets natural”. If you want luxurious skincare, you don’t need to use harsh chemicals artificially made from the laboratory that could cause allergic reactions or toxic skin inflammations. If you want natural skincare, you don’t need to contend with bland, one-dimensional and ineffective formulation. The vision of this brand is to put “luxury” in “natural”, making the skincare experience luxurious and high-end, and “natural” in “luxury”, using clinically-proven plant-based ingredients and innovative natural science for clean and effective results. The brand's mission is to create the future of beauty from elite and highly potent, yet healthy and non-toxic, plant-based ingredients that are good for the body and the environment. We believe that the best outfit you will ever wear is your skin, so we're on a mission to make you look and feel beautiful in your own skin.
Our Unique Value Proposition
Our skincare line contains 20 to 65 high-performance and clinically-proven premium ingredients per product. We use innovative formula of synergistically blended land and marine botanical actives, pigments, antioxidants, bioflavonoids, phytosterols, plant stem cells, marine algae and seaweed extracts and bioferments, enzymes, plant-based amino acids, cold-pressed lipid factors, vitamins, minerals, omegas, alginic acids, and polysaccharides. Some natural skincare have very basic and very common ingredients – nothing special or different, whereas we strive to incorporate high-end and unique plant-based ingredients packed with all the nutritious elements needed for true skin transformation. The skincare application that you will get is one that is luxurious, spa-like and not clinical/medical in smell, look and feel. We manufacture in an FDA-registered and GMP-compliant facility that is powered by 100% renewable wind energy. Our high-end skin care formulation meets or exceeds the Whole Foods Premium Standards for Personal Care Products and uses organic ingredients as much as possible.
Our Origin Story
Originally born and raised in the Philippines, the brand founder, Ethel Emmons, took on a very challenging journey on her own from being a software engineer to a senior technology executive at top tier and brand name Fortune 500 companies. She arrived in California, USA in her mid-twenties to seek a better future, with only $25 on her pocket, a university degree, and a little conversational English to her credentials. Her determination to succeed, tenacity, and a lot of hard work led her to a successful position that she now enjoys as an entrepreneur of a brand new skincare company that she launched in Nov 2020, amid the global pandemic. As a Southeast Asian woman, she had to overcome various challenges in life in a foreign country to earn her seat at the table and have her voice heard.
Ethel has a very sensitive Asian skin. Anything she puts on her skin reacts wildly, so her earlier experience with conventional and even with some natural and organic skincare products led her to swollen, red, and itchy skin, and sometimes to doctor visits for a shot of medicine to tame those undesirable symptoms. Her doctor once told her, "don't you know that Filipina skin requires simple and natural skincare? Your skin is just not meant for harsh chemicals and synthetics!". She wished she could avail of multicultural skincare products that delivered results without the resulting inflammation using natural and organic plant-based ingredients.
In 2007 Ethel started to dabble in the DIY homemade skincare for her own use at home, using only whole fruits, hydrosols, herbs, teas, carriers oils and essential oils. However, her work as a frequent business traveller in Europe, Asia, and North America did not allow her to fit going "all natural" into her busy schedule.
In March 2020 the US initiated the COVID-19 lockdown. She was living in the Netherlands at the time, part of her 4-year expat assignment with Royal Dutch Shell. As she was sent home in haste, thinking that she would be back in 2 weeks anyway, she packed light and missed bringing her skincare set with her. Upon her arrival at home, she realized that malls were closed, so she bought her skincare from the only medspa office that was open at the time. Although she bought a popular skincare brand name she had used a long time before, she still developed red swollen eyes and rashes on her face after using it. This was the time she decided not to put up with this repetitive unpleasant experience anymore and started to create her own homemade skincare again. The pandemic gave her the pivotal moment to take the time for self-care.
To deepen her understanding of how high-performance skin care formulation works beyond her kitchen, Ethel pursued formal studies and received her Certificate in Natural Skincare Formulation from the UK-based International School of Natural Skincare. She found her inspiration and passion from creating skincare products that are good for the body and kind to the environment. She created her first set of formulation project consisting of plant-based beauty cleansing oil and balm, moisturizing toner, repair serum, and anti-aging cream that pampered the senses and rejuvenated her skin. Her discovery of beautiful skin that is dewy, plump, super-hydrated, clear and smooth inspired her to bring this creation to the rest of the world. Her sister, who still lives in the Philippines, encouraged and motivated her to sell her products. She partnered with organic and natural skincare manufacturing company to scale up and meet high customer demands, while maintaining the "small-batch, freshness guarantee" on each product that she sells.
Ethel’s passion is to change the way we experience skincare to one that shows noticeable results, feels luxurious to the senses, and is non-toxic to the body and the environment. Beautiful skin is a result of healthy lifestyle that includes mindful care and thought on what we put on our skin and inside our bodies.
Cleansers - The cleansers are plant-based oils that provide a deep clean and leave the skin gorgeously golden, supple, and radiant. This luxurious antioxidant-rich deep cleansing facial oils promote soft and silky smooth skin. Sweet and luscious, the cleansing oils condition and nourish the skin, restore oil balance, and combat inflammation while melting away impurities
Toner - The toner contains an award-winning set of premium plant-based antioxidants that has a fast-absorbing gel-like delivery mechanism for dermal cellular regeneration and protection. Unlike water- or alcohol-based toners, whose contents get soaked mostly in the cotton pads before it can even get to your face, this toner is a true game-changer when it comes to delivering antioxidants, vitamins and minerals to your skin. With 25 high-performance ingredients, it is a highly nutritive toner made with the highest possible concentration of botanical actives to deliver remarkable skin transformation.
Essence - This innovative essence from ocean’s bounty, delivering phytochemicals, 92+ minerals and micro-minerals, structured water, amino acids, polysaccharides, and alginic acid for dewy, glowing and nourished skin. It is a luxurious essence that captures the most dense marine bio-nutrition for increased collagen production and skin cell turnover to emphasize healthy, luminous, and youthful-looking skin.
Serums - The serums are a selection of highly potent and concentrated anhydrous, emulsion, and gel formats, serving as effective delivery mechanisms to promote clarity and luminosity, reduce the appearance of fine lines and wrinkles, and support skin rejuvenation.
Creams - The day and night creams have white creamy color, lush texture, and luxurious glide on the skin. They contain a deck of plant-based powerhouses - antioxidants, flavonoids, omegas, phytosterols, carotenoids, phenolic, essential fatty acids, sea minerals, vitamins, polyphenols, amino acids, peptides, and pigments - that are crucial for skin resurfacing, repair, protection, and nourishment. The lovely scent comes from a variety of safe and non-toxic essential oils with fruity, floral and herbal top, middle and lower tones.
Mask - The mask is loaded with antioxidant-rich berries and blended with active bioflavonoids, glycolic acid, vitamins and minerals to hyper-oxygenate your skin cells and bring deeper cell renewal and collagen production.
Scrub - The scrub is a highly-concentrated pro-radiance plant-based nutrition that reveals your polished look and bright complexion. It contains advanced glow-boosting microfine scrub that provides gentle exfoliation while feeding your skin with botanical actives designed to restore skin health, clarity and tone. Encapsulating the scent of clementine orange, this scrub’s bright orange color is a blend of turmeric (curcumin’s golden yellow color), astaxanthin (carotenoid’s reddish pigment), and bearberry (red fruit pigment).