null

Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Lord & Berry - ONLY ONE  Mixing Base

    Lord & Berry

    ONLY ONE Mixing Base

    $23.00
    • local-sku: NLBE000106S00
    • color-family: Clear
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • Color Family: Clear
    • ingredients: Beeswax
    • preferences: Parabens-Free
    • preferences: Fragrance-Free
    • product title: ONLY ONE Mixing Base
    • product-type: Eyeshadow Primer
    • Product Condition: new
  • Lord & Berry - 4 NIGHT & DAY Lash & Brow Growth Serum

    Lord & Berry

    4 NIGHT & DAY Lash & Brow Growth Serum

    $50.00
    • local-sku: NLBE000111S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Panthenol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: 4 NIGHT & DAY Lash & Brow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Lord & Berry - PRODIGIOUS False Lash  Supreme Volume Effect

    Lord & Berry

    PRODIGIOUS False Lash Supreme Volume Effect

    $30.00
    • local-sku: NLBE000262S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Peptides
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Panthenol
    • product title: PRODIGIOUS False Lash Supreme Volume Effect
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Lord & Berry - BACK IN BLACK Mascara Deep Black

    Lord & Berry

    BACK IN BLACK Mascara Deep Black

    $30.00
    • local-sku: NLBE000263S00
    • color-family: Black
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • product title: BACK IN BLACK Mascara Deep Black
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Lord & Berry - SETA Eye Shadow Pressed Powder Drama

    Lord & Berry

    SETA Eye Shadow Pressed Powder Drama

    $16.91
    • local-sku: NLBE000266S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • product title: SETA Eye Shadow Pressed Powder Drama
    • product-type: Eyeshadow
    • Product Condition: new
  • Lord & Berry - COUTURE KOHL KAJAL Eye Pencil Deep Black

    Lord & Berry

    COUTURE KOHL KAJAL Eye Pencil Deep Black

    $28.00
    • local-sku: NLBE000276S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • ingredients: Mica
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: COUTURE KOHL KAJAL Eye Pencil Deep Black
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - INKGLAM Eye Liner

    Lord & Berry

    INKGLAM Eye Liner

    $26.00
    • local-sku: NLBE000279S00
    • color-family: Black
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Black
    • ingredients: Dimethicone
    • ingredients: Amino Acids
    • ingredients: Caprylic/Capric Triglyceride
    • product title: INKGLAM Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    GRANDE COSMETICS

    GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    $73.00
    • local-sku: NGRN000050S00
    • Brand Product Type: JIT
    • ingredients: Antioxidant
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Ginseng
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.
    • product-type: Brow & Lashes Treatment
    • Product Condition: new
  • SARYA COUTURE MAKEUP - Organic Certified Eyeshadow

    SARYA COUTURE MAKEUP

    Organic Certified Eyeshadow

    $19.35
    • color-family: Purple
    • color-family: Grey
    • color-family: Brown
    • color-family: Pink
    • color-family: Neutral
    • local-sku: NSCM000020P00
    • Brand Product Type: CONS
    • Item Specific Shade: Purple,Grey,Brown,Pink,Neutral
    • Item Specific Type: Eye shadow
    • Color Family: Purple
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Pink
    • Color Family: Neutral
    • ingredients: Apricot Kernel Oil
    • ingredients: Avocado Oil
    • ingredients: Mica
    • ingredients: Shea Butter
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin E
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Organic Certified Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    GRANDE COSMETICS

    GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    $73.00
    • local-sku: NGRN000041S00
    • Brand Product Type: JIT
    • ingredients: Peptides
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)
    • product-type: Brow & Lashes Treatment
    • Product Condition: new
  • GRANDE COSMETICS - GrandeDRAMA Intense Thickening Mascara 0.3 oz.

    GRANDE COSMETICS

    GrandeDRAMA Intense Thickening Mascara 0.3 oz.

    $25.00
    • color-family: Black
    • local-sku: NGRN000042S00
    • Brand Product Type: JIT
    • Color Family: Black
    • ingredients: Castor Oil
    • ingredients: Vitamin E
    • ingredients: Olive Oil
    • preferences: Certified Cruelty-Free
    • product title: GrandeDRAMA Intense Thickening Mascara 0.3 oz.
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Mellow Cosmetics - Glitter Chrome Eyeshadow

    Mellow

    Glitter Chrome Eyeshadow

    $24.00
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NMCO000092P00
    • Brand Product Type: CONS
    • Item Specific Type: Eye Shimmer/Glitter
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Glitter Chrome Eyeshadow
    • product-type: Eye Shimmer/Glitter
  • AHAVA - Time To Clear Eye Make Up Remover

    AHAVA

    Time To Clear Eye Make Up Remover

    $27.35
    • saleallowed: TRUE
    • skin-type: Acne Prone
    • skin-type: Combination
    • skin-type: Dry
    • skin-type: Mature
    • skin-type: Normal
    • skin-type: Oily
    • skin-type: Sensitive
    • local-sku: ahtitocleyem
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • Collection: Time To Clear
    • Freedom: False
    • ingredients: Cucumber Extract
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Natural
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • Skin Type: Sensitive
    • product title: Time To Clear Eye Make Up Remover
    • product-type: Eye Makeup Remover
    • product-type: Face Makeup Remover
    • product-type: Makeup Removers
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBrow Brow-FILL 0.14 oz.

    GRANDE COSMETICS

    GrandeBrow Brow-FILL 0.14 oz.

    $20.76
    • local-sku: NGRN000008S00
    • Brand Product Type: JIT
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: GrandeBrow Brow-FILL 0.14 oz.
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • GRANDE COSMETICS - Grande Mascara Lash Boosting Formula Black 0.1 oz.

    GRANDE COSMETICS

    Grande Mascara Lash Boosting Formula Black 0.1 oz.

    $25.00
    • color-family: Black
    • local-sku: NGRN000009S00
    • Brand Product Type: JIT
    • Color Family: Black
    • ingredients: Peptides
    • ingredients: Panthenol
    • ingredients: Beeswax
    • ingredients: Glycerin
    • preferences: Certified Cruelty-Free
    • product title: Grande Mascara Lash Boosting Formula Black 0.1 oz.
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Mellow Cosmetics - Brow Definer

    Mellow

    Brow Definer

    $21.00
    • color-family: Grey
    • color-family: Brown
    • color-family: Neutral
    • local-sku: NMCO000074P00
    • Brand Product Type: CONS
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Neutral
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Definer
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Baked Eyeshadow

    Mellow

    Baked Eyeshadow

    $13.12
    • color-family: Silver
    • color-family: Grey
    • color-family: Pink
    • color-family: Purple
    • color-family: Green
    • color-family: Brown
    • color-family: Gold
    • color-family: Neutral
    • color-family: Bronze
    • product-desription-rewritten: true
    • local-sku: NMCO000075P00
    • Brand Product Type: CONS
    • Item Specific Shade: Silver,Grey,Pink,Purple,Green,Brown,Gold,Neutral,Bronze
    • Item Specific Type: Eye Shadow
    • Color Family: Silver
    • Color Family: Grey
    • Color Family: Pink
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Gold
    • Color Family: Neutral
    • Color Family: Bronze
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Baked Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Mellow Cosmetics - Brow Pomade

    Mellow

    Brow Pomade

    $21.00
    • color-family: Neutral
    • color-family: Brown
    • color-family: Grey
    • local-sku: NMCO000078P00
    • Brand Product Type: CONS
    • Color Family: Neutral
    • Color Family: Brown
    • Color Family: Grey
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Pomade
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Brow Powder Duo

    Mellow

    Brow Powder Duo

    $22.00
    • color-family: Brown
    • color-family: Neutral
    • local-sku: NMCO000079P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Color Family: Neutral
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Powder Duo
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Tinted Brow Gel

    Mellow

    Tinted Brow Gel

    $18.00
    • color-family: Brown
    • local-sku: NMCO000080P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Tinted Brow Gel
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Dirty Little Secret - Eye Shadow Crayon

    Dirty Little Secret

    Eye Shadow Crayon

    $17.35
    • color-family: Grey
    • color-family: Nude
    • color-family: Bronze
    • color-family: Clear
    • local-sku: NDLS000052P00
    • Brand Product Type: DRSH
    • Color Family: Grey
    • Color Family: Nude
    • Color Family: Bronze
    • Color Family: Clear
    • Freedom: False
    • ingredients: Beeswax
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • preferences: Minerals
    • product title: Eye Shadow Crayon
    • product-type: Eyeshadow
    • Product Condition: new
  • Dirty Little Secret - Single Eyeshadow

    Dirty Little Secret

    Single Eyeshadow

    $15.88
    • color-family: Bronze
    • color-family: Pink
    • color-family: Nude
    • color-family: Brown
    • local-sku: NDLS000053P00
    • Brand Product Type: DRSH
    • Color Family: Bronze
    • Color Family: Pink
    • Color Family: Nude
    • Color Family: Brown
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Minerals
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Single Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Eyecolor

    bareMinerals

    Eyecolor

    $17.82
    • color-family: Blue
    • color-family: Grey
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NBRM000838P00
    • Brand Product Type: WHSL
    • Color Family: Blue
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Minerals
    • preferences: Natural
    • preferences: Phthalates-Free
    • product title: Eyecolor
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Always On Gel Eye Liner

    Smashbox

    Always On Gel Eye Liner

    $23.00
    • color-family: Brown
    • color-family: Black
    • color-family: Nude
    • color-family: White
    • color-family: Purple
    • color-family: Blue
    • local-sku: NSMH000554P00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Brown
    • Color Family: Black
    • Color Family: Nude
    • Color Family: White
    • Color Family: Purple
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: Always On Gel Eye Liner
    • product-type: Eyeliner
    • Product Condition: new