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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • DERMELECT - XL Lash Volumizer 0.24 oz.

    DERMELECT

    XL Lash Volumizer 0.24 oz.

    36.55£
    • Product Condition: new
    • product title: XL Lash Volumizer 0.24 oz.
    • product-type: Brow & Lashes Treatment
    • product-type: Eye Treatments
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Peptides
    • ingredients: Titanium Dioxide
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • preferences: Alcohol-Free
    • preferences: Fragrance-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Oil-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
  • alleyoop - Go the Distance Lengthening & Strengthening Tubing Mascara Black 0.27 oz.

    alleyoop

    Go the Distance Lengthening & Strengthening Tubing Mascara Black 0.27 oz.

    21.55£
    • Gender: Women
    • Color Family: Black
    • preferences: Gluten-Free
    • preferences: Essential Oils
    • preferences: Fragrance-Free
    • preferences: Phthalates-Free
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • ingredients: Beeswax
    • ingredients: Biotin
    • ingredients: Shea Butter
    • ingredients: Dimethicone
    • ingredients: Glycerin
    • Product Condition: new
    • product title: Go the Distance Lengthening & Strengthening Tubing Mascara Black 0.27 oz.
    • product-type: Mascara & Lash Primer
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
  • alleyoop - Go the Distance Lengthening & Strengthening Tubing Mini Mascara Black 0.13 oz.

    alleyoop

    Go the Distance Lengthening & Strengthening Tubing Mini Mascara Black 0.13 oz.

    16.07£
    • Gender: Women
    • Color Family: Black
    • preferences: Gluten-Free
    • preferences: Fragrance-Free
    • preferences: Essential Oils
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • ingredients: Glycerin
    • ingredients: Biotin
    • ingredients: Dimethicone
    • ingredients: Beeswax
    • ingredients: Shea Butter
    • Product Condition: new
    • product title: Go the Distance Lengthening & Strengthening Tubing Mini Mascara Black 0.13 oz.
    • product-type: Mascara & Lash Primer
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
  • Kleem Organics - 2-IN-1 Eyelash and Eyebrow Growth Serum

    Kleem Organics

    2-IN-1 Eyelash and Eyebrow Growth Serum

    22.38£
    17.49£
    • Product Condition: new
    • product title: 2-IN-1 Eyelash and Eyebrow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • ingredients: Peptides
    • ingredients: Borage Seed Oil
    • ingredients: Biotin
    • ingredients: Hyaluronic Acid
    • ingredients: Ginseng
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Organic
    • preferences: Vegan-Friendly
    • preferences: Natural
    • preferences: Alcohol-Free
    • preferences: Gluten-Free
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Parabens-Free
    • preferences: Oil-Free
    • Skin Type: Acne Prone
    • Skin Type: Normal
    • Skin Type: Combination
    • Skin Type: Oily
    • Skin Type: Dry
    • Skin Type: Sensitive
    • Skin Type: Mature
  • Sigma Beauty - Long Wear Eyeliner Pencil - Wicked

    Sigma Beauty

    Long Wear Eyeliner Pencil - Wicked

    17.90£
    • Product Condition: new
    • product title: Long Wear Eyeliner Pencil - Wicked
    • product-type: Eyeliner
    • Color Family: Black
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Gluten-Free
  • Sigma Beauty - Liquid Pen Eyeliner - Wicked

    Sigma Beauty

    Liquid Pen Eyeliner - Wicked

    17.90£
    • Product Condition: new
    • product title: Liquid Pen Eyeliner - Wicked
    • product-type: Eyeliner
    • Color Family: Black
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Gluten-Free
  • Eyetitude - Vast-Lash Organic Lash Enhancing Serum 5 ml

    Eyetitude

    Vast-Lash Organic Lash Enhancing Serum 5 ml

    55.94£
    • Brand Product Type: DRSH
    • LocalSKU: NEYT000007S00
    • ingredients: Vitamin E
    • ingredients: Ginseng
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Phthalates-Free
    • preferences: Fragrance-Free
    • product title: Vast-Lash Organic Lash Enhancing Serum 5 ml
    • product-type: Brow & Lashes Treatment
    • Product Condition: new
  • 20th Anniversary Solid Gold Palette - Limted Edition 2. Nude Opals

    Mirenesse Cosmetics

    Limted Edition 2. Nude Opals

    32.86£
    • product title: Limted Edition 2. Nude Opals
    • product-type: Eyeshadow
    • product-type: Eye Shimmer/Glitter
    • product-type: Makeup Kits for Eyes
    • color-family: Multi-Color
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Ascorbic
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Alcohol-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • skin-type: Sensitive
    • skin-type: Normal
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • LocalSKU: NMIE000205S00
    • gift-idea: For Her
  • 20th Anniversary Solid Gold Palette - Limted Edition 1. Solid Gold

    Mirenesse Cosmetics

    Limted Edition 1. Solid Gold

    32.86£
    • product title: Limted Edition 1. Solid Gold
    • product-type: Eyeshadow
    • product-type: Eye Shimmer/Glitter
    • product-type: Makeup Kits for Eyes
    • color-family: Multi-Color
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Ascorbic
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Alcohol-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • skin-type: Sensitive
    • skin-type: Normal
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • LocalSKU: NMIE000206S00
    • gift-idea: For Her
  • SARYA COUTURE MAKEUP - Organic Certified Eyeshadow

    SARYA COUTURE MAKEUP

    Organic Certified Eyeshadow

    14.43£
    • color-family: Purple
    • color-family: Grey
    • color-family: Brown
    • color-family: Pink
    • color-family: Neutral
    • local-sku: NSCM000020P00
    • Brand Product Type: CONS
    • Item Specific Shade: Purple,Grey,Brown,Pink,Neutral
    • Item Specific Type: Eye shadow
    • Color Family: Purple
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Pink
    • Color Family: Neutral
    • ingredients: Apricot Kernel Oil
    • ingredients: Avocado Oil
    • ingredients: Mica
    • ingredients: Shea Butter
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin E
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Organic Certified Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Eyecolor

    bareMinerals

    Eyecolor

    13.29£
    • color-family: Blue
    • color-family: Grey
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NBRM000838P00
    • Brand Product Type: WHSL
    • Color Family: Blue
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Minerals
    • preferences: Natural
    • preferences: Phthalates-Free
    • product title: Eyecolor
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Always Sharp Waterproof Kohl Liner

    Smashbox

    Always Sharp Waterproof Kohl Liner

    19.39£
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Blue
    • color-family: Black
    • color-family: Green
    • local-sku: NSMH000558P00
    • Brand Product Type: WHSL
    • Collection: Always Sharp
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Blue
    • Color Family: Black
    • Color Family: Green
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • product title: Always Sharp Waterproof Kohl Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Photo Edit Eye Shadow Trio

    Smashbox

    Photo Edit Eye Shadow Trio

    17.16£
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Green
    • color-family: Orange
    • color-family: Yellow
    • color-family: Grey
    • color-family: Blue
    • color-family: Pink
    • local-sku: NSMH000564P00
    • Brand Product Type: WHSL
    • Collection: Photo Edit
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Orange
    • Color Family: Yellow
    • Color Family: Grey
    • Color Family: Blue
    • Color Family: Pink
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Caprylic/Capric Triglyceride
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • product title: Photo Edit Eye Shadow Trio
    • product-type: Eyeshadow
    • Product Condition: new
  • Veta - Lash and Brow Enhancing Serum

    Veta

    Lash and Brow Enhancing Serum

    35.80£
    • local-sku: NVET000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Peptides
    • ingredients: Amino Acids
    • preferences: Certified Cruelty-Free
    • preferences: Sulfates-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Lash and Brow Enhancing Serum
    • product-type: Brow & Lashes Treatment
  • smashbox - Full Exposure Mascara Jet Black

    Smashbox

    Full Exposure Mascara Jet Black

    19.39£
    • saleallowed: TRUE
    • local-sku: smfuexmajetb
    • Brand Product Type: WHSL
    • Freedom: False
    • ingredients: Mica
    • ingredients: Olive Oil
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • No Sale Allowed: TRUE
    • product title: Full Exposure Mascara Jet Black
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • smashbox - Brow Tech Matte Pencil Brunette

    Smashbox

    Brow Tech Matte Pencil Brunette

    16.04£
    • saleallowed: TRUE
    • local-sku: smbrtemapebr
    • Brand Product Type: WHSL
    • Collection: Brow Tech
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Oil-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • No Sale Allowed: TRUE
    • product title: Brow Tech Matte Pencil Brunette
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • bareMinerals - 5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15

    bareMinerals

    5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15

    14.94£
    • saleallowed: TRUE
    • color-family: Brown
    • local-sku: ba5bbadpecre
    • Brand Product Type: WHSL
    • Color Family: Brown
    • Freedom: False
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Green Tea
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Phthalates-Free
    • preferences: Minerals
    • No Sale Allowed: TRUE
    • SPF: 15 and lower
    • product title: 5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15
    • product-type: Eyeshadow
    • Product Condition: new