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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Miss Outdoors Makeup - 24 Hour Brow Kit

    Miss Outdoors Makeup

    24 Hour Brow Kit

    22.30£
    • color-family: Red
    • color-family: Brown
    • color-family: Black
    • Brand Product Type: DRSH
    • LocalSKU: NMOM000048P00
    • Color Family: Red
    • Color Family: Brown
    • Color Family: Black
    • ingredients: Tocopherol
    • ingredients: Titanium Dioxide
    • ingredients: Vitamin E
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: 24 Hour Brow Kit
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Lord & Berry - LINE/SHADE Eye Pencil

    Lord & Berry

    LINE/SHADE Eye Pencil

    17.10£
    • local-sku: NLBE000311P00
    • color-family: Purple
    • color-family: Grey
    • color-family: Brown
    • color-family: Blue
    • color-family: Black
    • Brand Product Type: DRSH
    • Color Family: Purple
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Blue
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: LINE/SHADE Eye Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - SMUDGEPROOF Waterproof Eye Pencil

    Lord & Berry

    SMUDGEPROOF Waterproof Eye Pencil

    20.82£
    • local-sku: NLBE000326P00
    • color-family: Black
    • color-family: Blue
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Vegan-Friendly
    • product title: SMUDGEPROOF Waterproof Eye Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - 4 NIGHT & DAY Lash & Brow Growth Serum

    Lord & Berry

    4 NIGHT & DAY Lash & Brow Growth Serum

    37.18£
    • local-sku: NLBE000111S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Panthenol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: 4 NIGHT & DAY Lash & Brow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Lord & Berry - COUTURE KOHL KAJAL Eye Pencil Deep Black

    Lord & Berry

    COUTURE KOHL KAJAL Eye Pencil Deep Black

    20.82£
    • local-sku: NLBE000276S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • ingredients: Mica
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: COUTURE KOHL KAJAL Eye Pencil Deep Black
    • product-type: Eyeliner
    • Product Condition: new
  • SARYA COUTURE MAKEUP - Organic Certified Eyeshadow

    SARYA COUTURE MAKEUP

    Organic Certified Eyeshadow

    14.39£
    • color-family: Purple
    • color-family: Grey
    • color-family: Brown
    • color-family: Pink
    • color-family: Neutral
    • local-sku: NSCM000020P00
    • Brand Product Type: CONS
    • Item Specific Shade: Purple,Grey,Brown,Pink,Neutral
    • Item Specific Type: Eye shadow
    • Color Family: Purple
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Pink
    • Color Family: Neutral
    • ingredients: Apricot Kernel Oil
    • ingredients: Avocado Oil
    • ingredients: Mica
    • ingredients: Shea Butter
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin E
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Organic Certified Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Mellow Cosmetics - Glitter Chrome Eyeshadow

    Mellow

    Glitter Chrome Eyeshadow

    17.85£
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NMCO000092P00
    • Brand Product Type: CONS
    • Item Specific Type: Eye Shimmer/Glitter
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Glitter Chrome Eyeshadow
    • product-type: Eye Shimmer/Glitter
  • AHAVA - Time To Clear Eye Make Up Remover

    AHAVA

    Time To Clear Eye Make Up Remover

    21.89£
    • saleallowed: TRUE
    • skin-type: Acne Prone
    • skin-type: Combination
    • skin-type: Dry
    • skin-type: Mature
    • skin-type: Normal
    • skin-type: Oily
    • skin-type: Sensitive
    • local-sku: ahtitocleyem
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • Collection: Time To Clear
    • Freedom: False
    • ingredients: Cucumber Extract
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Natural
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • Skin Type: Sensitive
    • product title: Time To Clear Eye Make Up Remover
    • product-type: Eye Makeup Remover
    • product-type: Face Makeup Remover
    • product-type: Makeup Removers
    • Product Condition: new
  • Mellow Cosmetics - Brow Definer

    Mellow

    Brow Definer

    15.62£
    • color-family: Grey
    • color-family: Brown
    • color-family: Neutral
    • local-sku: NMCO000074P00
    • Brand Product Type: CONS
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Neutral
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Definer
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Baked Eyeshadow

    Mellow

    Baked Eyeshadow

    9.76£
    • color-family: Silver
    • color-family: Grey
    • color-family: Pink
    • color-family: Purple
    • color-family: Green
    • color-family: Brown
    • color-family: Gold
    • color-family: Neutral
    • color-family: Bronze
    • product-desription-rewritten: true
    • local-sku: NMCO000075P00
    • Brand Product Type: CONS
    • Item Specific Shade: Silver,Grey,Pink,Purple,Green,Brown,Gold,Neutral,Bronze
    • Item Specific Type: Eye Shadow
    • Color Family: Silver
    • Color Family: Grey
    • Color Family: Pink
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Gold
    • Color Family: Neutral
    • Color Family: Bronze
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Baked Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Mellow Cosmetics - Brow Pomade

    Mellow

    Brow Pomade

    15.62£
    • color-family: Neutral
    • color-family: Brown
    • color-family: Grey
    • local-sku: NMCO000078P00
    • Brand Product Type: CONS
    • Color Family: Neutral
    • Color Family: Brown
    • Color Family: Grey
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Pomade
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Brow Powder Duo

    Mellow

    Brow Powder Duo

    16.36£
    • color-family: Brown
    • color-family: Neutral
    • local-sku: NMCO000079P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Color Family: Neutral
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Powder Duo
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Tinted Brow Gel

    Mellow

    Tinted Brow Gel

    13.38£
    • color-family: Brown
    • local-sku: NMCO000080P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Tinted Brow Gel
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Aneley Cosmetics - Natural Brow Powders

    Aneley Cosmetics

    Natural Brow Powders

    12.64£
    • color-family: Brown
    • local-sku: NACO000157P00
    • Brand Product Type: DRSH
    • Color Family: Brown
    • Freedom: False
    • ingredients: Mica
    • ingredients: Jojoba
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Vegan-Friendly
    • product title: Natural Brow Powders
    • product-type: Brow & Lashes Treatment
  • Aneley Cosmetics - Natural Eyeliner Pencil

    Aneley Cosmetics

    Natural Eyeliner Pencil

    10.44£
    • color-family: Black
    • color-family: Brown
    • local-sku: NACO000159P00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Brown
    • Freedom: False
    • ingredients: Ascorbic
    • ingredients: Beeswax
    • ingredients: Castor Oil
    • ingredients: Green Tea
    • ingredients: Jojoba
    • ingredients: Shea Butter
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Natural
    • preferences: Organic
    • preferences: Vegan-Friendly
    • product title: Natural Eyeliner Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Aneley Cosmetics - Natural Brow Pomades

    Aneley Cosmetics

    Natural Brow Pomades

    12.64£
    • color-family: Bronze
    • color-family: Brown
    • local-sku: NACO000161P00
    • Brand Product Type: DRSH
    • Color Family: Bronze
    • Color Family: Brown
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Titanium Dioxide
    • ingredients: Salicylic Acid
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Brow Pomades
    • product-type: Brow & Lashes Treatment
  • Aneley Cosmetics - Natural Mascara

    Aneley Cosmetics

    Natural Mascara

    14.87£
    • color-family: Black
    • color-family: Brown
    • local-sku: NACO000170P00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Brown
    • Freedom: False
    • ingredients: Chamomile
    • ingredients: Mica
    • ingredients: Sunflower Oil
    • ingredients: Vitamin E
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Vegan-Friendly
    • product title: Natural Mascara
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Aneley Cosmetics - Natural Loose Mineral Sparkle Eye Shadow

    Aneley Cosmetics

    Natural Loose Mineral Sparkle Eye Shadow

    12.64£
    • color-family: Brown
    • color-family: Silver
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • local-sku: NACO000172P00
    • Brand Product Type: DRSH
    • Color Family: Brown
    • Color Family: Silver
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Vitamin E
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • product title: Natural Loose Mineral Sparkle Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Aneley Cosmetics - Pressed Mineral Eye Shadow

    Aneley Cosmetics

    Pressed Mineral Eye Shadow

    12.64£
    • color-family: Blue
    • color-family: Green
    • color-family: Brown
    • color-family: Neutral
    • color-family: Nude
    • color-family: Black
    • color-family: Purple
    • color-family: Grey
    • local-sku: NACO000173P00
    • Brand Product Type: DRSH
    • Color Family: Blue
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Neutral
    • Color Family: Nude
    • Color Family: Black
    • Color Family: Purple
    • Color Family: Grey
    • Freedom: False
    • ingredients: Grape Seed Oil
    • ingredients: Jojoba
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Vegan-Friendly
    • preferences: Organic
    • preferences: Minerals
    • product title: Pressed Mineral Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Sarah Maxwell Beauty - livylash LENGTH

    Sarah Maxwell Beauty

    LENGTH

    50.56£
    • local-sku: NSMB000006S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • preferences: Vegan-Friendly
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LENGTH
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Sarah Maxwell Beauty - LAVISH

    Sarah Maxwell Beauty

    LAVISH

    20.82£
    • local-sku: NSMB000009S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Aloe Vera
    • preferences: Vegan-Friendly
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAVISH
    • product-type: Mascara & Lash Primer
    • ingredients: Vitamin E
    • Product Condition: new
  • Eddie Funkhouser - Decadence Eyeshadow Palette

    Eddie Funkhouser

    Decadence Eyeshadow Palette

    22.31£
    • color-family: Multi-Color
    • local-sku: NEFU000001S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Decadence Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Eddie Funkhouser - Rockstar Eyeshadow Palette

    Eddie Funkhouser

    Rockstar Eyeshadow Palette

    22.31£
    • color-family: Multi-Color
    • local-sku: NEFU000002S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Rockstar Eyeshadow Palette
    • product-type: Eyeshadow
    • product-type: Makeup Kits for Eyes
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Eddie Funkhouser - Dreamstate Eyeshadow Palette

    Eddie Funkhouser

    Dreamstate Eyeshadow Palette

    22.31£
    • color-family: Multi-Color
    • local-sku: NEFU000006S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Dreamstate Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new