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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Mellow Cosmetics - Baked Eyeshadow

    Mellow

    Baked Eyeshadow

    9.77£
    • color-family: Silver
    • color-family: Grey
    • color-family: Pink
    • color-family: Purple
    • color-family: Green
    • color-family: Brown
    • color-family: Gold
    • color-family: Neutral
    • color-family: Bronze
    • product-desription-rewritten: true
    • local-sku: NMCO000075P00
    • Brand Product Type: CONS
    • Item Specific Shade: Silver,Grey,Pink,Purple,Green,Brown,Gold,Neutral,Bronze
    • Item Specific Type: Eye Shadow
    • Color Family: Silver
    • Color Family: Grey
    • Color Family: Pink
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Gold
    • Color Family: Neutral
    • Color Family: Bronze
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Baked Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Mellow Cosmetics - Brow Pomade

    Mellow

    Brow Pomade

    15.63£
    • color-family: Neutral
    • color-family: Brown
    • color-family: Grey
    • local-sku: NMCO000078P00
    • Brand Product Type: CONS
    • Color Family: Neutral
    • Color Family: Brown
    • Color Family: Grey
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Pomade
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Brow Powder Duo

    Mellow

    Brow Powder Duo

    16.38£
    • color-family: Brown
    • color-family: Neutral
    • local-sku: NMCO000079P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Color Family: Neutral
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Brow Powder Duo
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Mellow Cosmetics - Tinted Brow Gel

    Mellow

    Tinted Brow Gel

    13.40£
    • color-family: Brown
    • local-sku: NMCO000080P00
    • Brand Product Type: CONS
    • Color Family: Brown
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: Tinted Brow Gel
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • Dirty Little Secret - Eye Shadow Crayon

    Dirty Little Secret

    Eye Shadow Crayon

    12.92£
    • color-family: Grey
    • color-family: Nude
    • color-family: Bronze
    • color-family: Clear
    • local-sku: NDLS000052P00
    • Brand Product Type: DRSH
    • Color Family: Grey
    • Color Family: Nude
    • Color Family: Bronze
    • Color Family: Clear
    • Freedom: False
    • ingredients: Beeswax
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • preferences: Minerals
    • product title: Eye Shadow Crayon
    • product-type: Eyeshadow
    • Product Condition: new
  • Dirty Little Secret - Single Eyeshadow

    Dirty Little Secret

    Single Eyeshadow

    11.82£
    • color-family: Bronze
    • color-family: Pink
    • color-family: Nude
    • color-family: Brown
    • local-sku: NDLS000053P00
    • Brand Product Type: DRSH
    • Color Family: Bronze
    • Color Family: Pink
    • Color Family: Nude
    • Color Family: Brown
    • Freedom: False
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Minerals
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Single Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Eyecolor

    bareMinerals

    Eyecolor

    13.27£
    • color-family: Blue
    • color-family: Grey
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NBRM000838P00
    • Brand Product Type: WHSL
    • Color Family: Blue
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Minerals
    • preferences: Natural
    • preferences: Phthalates-Free
    • product title: Eyecolor
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Always On Gel Eye Liner

    Smashbox

    Always On Gel Eye Liner

    17.12£
    • color-family: Brown
    • color-family: Black
    • color-family: Nude
    • color-family: White
    • color-family: Purple
    • color-family: Blue
    • local-sku: NSMH000554P00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Brown
    • Color Family: Black
    • Color Family: Nude
    • Color Family: White
    • Color Family: Purple
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: Always On Gel Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Always Sharp Waterproof Kohl Liner

    Smashbox

    Always Sharp Waterproof Kohl Liner

    19.35£
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Blue
    • color-family: Black
    • color-family: Green
    • local-sku: NSMH000558P00
    • Brand Product Type: WHSL
    • Collection: Always Sharp
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Blue
    • Color Family: Black
    • Color Family: Green
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • product title: Always Sharp Waterproof Kohl Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Photo Edit Eye Shadow Trio

    Smashbox

    Photo Edit Eye Shadow Trio

    17.12£
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Green
    • color-family: Orange
    • color-family: Yellow
    • color-family: Grey
    • color-family: Blue
    • color-family: Pink
    • local-sku: NSMH000564P00
    • Brand Product Type: WHSL
    • Collection: Photo Edit
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Orange
    • Color Family: Yellow
    • Color Family: Grey
    • Color Family: Blue
    • Color Family: Pink
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Caprylic/Capric Triglyceride
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • product title: Photo Edit Eye Shadow Trio
    • product-type: Eyeshadow
    • Product Condition: new
  • Luna by Luna - Eye Shadow

    Luna by Luna

    Eye Shadow

    13.47£
    • local-sku: NLBL000060P00
    • Brand Product Type: DRSH
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • preferences: Minerals
    • product title: Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Eyeshadow

    Bang Beauty

    Eyeshadow

    14.01£
    • color-family: Pink
    • color-family: Brown
    • color-family: Bronze
    • local-sku: NBBE000038P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Pink,Brown,Bronze
    • Item Specific Type: Eye shadow
    • Color Family: Pink
    • Color Family: Brown
    • Color Family: Bronze
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Eyeshadow Quad

    Bang Beauty

    Eyeshadow Quad

    15.10£
    • color-family: Multi-Color
    • local-sku: NBBE000039P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Multi-Color
    • Item Specific Type: Eye shadow
    • Color Family: Multi-Color
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Eyeshadow Quad
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Gel Eyeliner

    Bang Beauty

    Gel Eyeliner

    17.30£
    • color-family: Black
    • color-family: Brown
    • local-sku: NBBE000040P00
    • Brand Product Type: DRSH
    • Item Specific Type: EyeLiner
    • Item Specific Shade: Black
    • Color Family: Black
    • Color Family: Brown
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Steve Laurant - Eyeshadow

    Steve Laurant

    Eyeshadow

    14.01£
    • color-family: Brown
    • color-family: Pink
    • color-family: Blue
    • color-family: Green
    • local-sku: NSLA000042P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Brown,Pink,Blue,Green
    • Item Specific Type: Eye shadow
    • Color Family: Brown
    • Color Family: Pink
    • Color Family: Blue
    • Color Family: Green
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Cosmic Celebration Star Power Face+Eye Shadow Palette

    Smashbox

    Cosmic Celebration Star Power Face+Eye Shadow Palette

    29.03£
    • color-family: Multi-Color
    • local-sku: NSMH000571S00
    • Brand Product Type: WHSL
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • product title: Cosmic Celebration Star Power Face+Eye Shadow Palette
    • product-type: Makeup Kits Combination
    • product-type: Eyeshadow
    • product-type: Bronzer & Glow
    • product-type: Contouring
    • product-type: Makeup Kits for Face
    • Product Condition: new
  • Mellow Cosmetics - Sinopia Palette

    Mellow

    Sinopia Palette

    28.29£
    • color-family: Multi-Color
    • local-sku: NMCO000082S00
    • Brand Product Type: CONS
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Sinopia Palette
    • product-type: Eyeshadow
    • product-type: Makeup Kits for Face
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Mellow Cosmetics - Gel Eyeliner

    Mellow

    Gel Eyeliner

    16.38£
    • Brand Product Type: CONS
    • color-family: Black
    • Cost Margin: 1.3
    • directions: Use as directed.
    • LocalSKU: NMCO000003S00
    • Color Family: Black
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Treasure Chest Eyeshadow Palette

    Mellow

    Treasure Chest Eyeshadow Palette

    28.29£
    • Brand Product Type: CONS
    • color-family: Multi-Color
    • Cost Margin: 1.25
    • LocalSKU: NMCO000001S00
    • Color Family: Multi-Color
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Treasure Chest Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • smashbox - Full Exposure Mascara Jet Black

    Smashbox

    Full Exposure Mascara Jet Black

    19.35£
    • saleallowed: TRUE
    • local-sku: smfuexmajetb
    • Brand Product Type: WHSL
    • Freedom: False
    • ingredients: Mica
    • ingredients: Olive Oil
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • No Sale Allowed: TRUE
    • product title: Full Exposure Mascara Jet Black
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • smashbox - Brow Tech Matte Pencil Brunette

    Smashbox

    Brow Tech Matte Pencil Brunette

    16.00£
    • saleallowed: TRUE
    • local-sku: smbrtemapebr
    • Brand Product Type: WHSL
    • Collection: Brow Tech
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Oil-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • No Sale Allowed: TRUE
    • product title: Brow Tech Matte Pencil Brunette
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • bareMinerals - 5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15

    bareMinerals

    5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15

    14.91£
    • saleallowed: TRUE
    • color-family: Brown
    • local-sku: ba5bbadpecre
    • Brand Product Type: WHSL
    • Color Family: Brown
    • Freedom: False
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Green Tea
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Phthalates-Free
    • preferences: Minerals
    • No Sale Allowed: TRUE
    • SPF: 15 and lower
    • product title: 5-in-1 BB Advanced Performance Cream Eyeshadow Broad Spectrum SPF 15
    • product-type: Eyeshadow
    • Product Condition: new