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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Aneley Cosmetics - Natural Brow Pomades

    Aneley Cosmetics

    Natural Brow Pomades

    $17.00
    • color-family: Bronze
    • color-family: Brown
    • local-sku: NACO000161P00
    • Brand Product Type: DRSH
    • Color Family: Bronze
    • Color Family: Brown
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Titanium Dioxide
    • ingredients: Salicylic Acid
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Brow Pomades
    • product-type: Brow & Lashes Treatment
  • Aneley Cosmetics - Natural Mascara

    Aneley Cosmetics

    Natural Mascara

    $20.00
    • color-family: Black
    • color-family: Brown
    • local-sku: NACO000170P00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Brown
    • Freedom: False
    • ingredients: Chamomile
    • ingredients: Mica
    • ingredients: Sunflower Oil
    • ingredients: Vitamin E
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Organic
    • preferences: Vegan-Friendly
    • product title: Natural Mascara
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Aneley Cosmetics - Natural Mineral Eyes Shimmer

    Aneley Cosmetics

    Natural Mineral Eyes Shimmer

    $15.15
    • color-family: Green
    • color-family: Brown
    • color-family: Blue
    • color-family: Grey
    • color-family: Bronze
    • color-family: Red
    • color-family: Orange
    • color-family: Nude
    • color-family: Neutral
    • color-family: White
    • color-family: Black
    • local-sku: NACO000171P00
    • Brand Product Type: DRSH
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Blue
    • Color Family: Grey
    • Color Family: Bronze
    • Color Family: Red
    • Color Family: Orange
    • Color Family: Nude
    • Color Family: Neutral
    • Color Family: White
    • Color Family: Black
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Fragrance-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • preferences: Natural
    • product title: Natural Mineral Eyes Shimmer
    • product-type: Eye Shimmer/Glitter
  • Aneley Cosmetics - Natural Loose Mineral Sparkle Eye Shadow

    Aneley Cosmetics

    Natural Loose Mineral Sparkle Eye Shadow

    $17.00
    • color-family: Brown
    • color-family: Silver
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • local-sku: NACO000172P00
    • Brand Product Type: DRSH
    • Color Family: Brown
    • Color Family: Silver
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Vitamin E
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • product title: Natural Loose Mineral Sparkle Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Aneley Cosmetics - Pressed Mineral Eye Shadow

    Aneley Cosmetics

    Pressed Mineral Eye Shadow

    $17.00
    • color-family: Blue
    • color-family: Green
    • color-family: Brown
    • color-family: Neutral
    • color-family: Nude
    • color-family: Black
    • color-family: Purple
    • color-family: Grey
    • local-sku: NACO000173P00
    • Brand Product Type: DRSH
    • Color Family: Blue
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Neutral
    • Color Family: Nude
    • Color Family: Black
    • Color Family: Purple
    • Color Family: Grey
    • Freedom: False
    • ingredients: Grape Seed Oil
    • ingredients: Jojoba
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • preferences: Gluten-Free
    • preferences: Natural
    • preferences: Vegan-Friendly
    • preferences: Organic
    • preferences: Minerals
    • product title: Pressed Mineral Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Eyecolor

    bareMinerals

    Eyecolor

    $17.82
    • color-family: Blue
    • color-family: Grey
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Neutral
    • color-family: Green
    • color-family: Gold
    • color-family: Bronze
    • color-family: Pink
    • local-sku: NBRM000838P00
    • Brand Product Type: WHSL
    • Color Family: Blue
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Neutral
    • Color Family: Green
    • Color Family: Gold
    • Color Family: Bronze
    • Color Family: Pink
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Minerals
    • preferences: Natural
    • preferences: Phthalates-Free
    • product title: Eyecolor
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Always On Gel Eye Liner

    Smashbox

    Always On Gel Eye Liner

    $23.00
    • color-family: Brown
    • color-family: Black
    • color-family: Nude
    • color-family: White
    • color-family: Purple
    • color-family: Blue
    • local-sku: NSMH000554P00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Brown
    • Color Family: Black
    • Color Family: Nude
    • Color Family: White
    • Color Family: Purple
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: Always On Gel Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Always Sharp Waterproof Kohl Liner

    Smashbox

    Always Sharp Waterproof Kohl Liner

    $26.00
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Blue
    • color-family: Black
    • color-family: Green
    • local-sku: NSMH000558P00
    • Brand Product Type: WHSL
    • Collection: Always Sharp
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Blue
    • Color Family: Black
    • Color Family: Green
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • product title: Always Sharp Waterproof Kohl Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Photo Edit Eye Shadow Trio

    Smashbox

    Photo Edit Eye Shadow Trio

    $23.00
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Green
    • color-family: Orange
    • color-family: Yellow
    • color-family: Grey
    • color-family: Blue
    • color-family: Pink
    • local-sku: NSMH000564P00
    • Brand Product Type: WHSL
    • Collection: Photo Edit
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Orange
    • Color Family: Yellow
    • Color Family: Grey
    • Color Family: Blue
    • Color Family: Pink
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Caprylic/Capric Triglyceride
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • product title: Photo Edit Eye Shadow Trio
    • product-type: Eyeshadow
    • Product Condition: new
  • Luna by Luna - Eye Shadow Crayon

    Luna by Luna

    Eye Shadow Crayon

    $24.71
    • local-sku: NLBL000054P00
    • Brand Product Type: DRSH
    • ingredients: Beeswax
    • ingredients: Mica
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • preferences: Minerals
    • product title: Eye Shadow Crayon
    • product-type: Eyeshadow
    • Product Condition: new
  • Luna by Luna - Eye Shadow

    Luna by Luna

    Eye Shadow

    $18.09
    • local-sku: NLBL000060P00
    • Brand Product Type: DRSH
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • preferences: Minerals
    • product title: Eye Shadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Eyeshadow

    Bang Beauty

    Eyeshadow

    $18.82
    • color-family: Pink
    • color-family: Brown
    • color-family: Bronze
    • local-sku: NBBE000038P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Pink,Brown,Bronze
    • Item Specific Type: Eye shadow
    • Color Family: Pink
    • Color Family: Brown
    • Color Family: Bronze
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Eyeshadow Quad

    Bang Beauty

    Eyeshadow Quad

    $20.29
    • color-family: Multi-Color
    • local-sku: NBBE000039P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Multi-Color
    • Item Specific Type: Eye shadow
    • Color Family: Multi-Color
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • product title: Eyeshadow Quad
    • product-type: Eyeshadow
    • Product Condition: new
  • Bang Beauty - Gel Eyeliner

    Bang Beauty

    Gel Eyeliner

    $23.24
    • color-family: Black
    • color-family: Brown
    • local-sku: NBBE000040P00
    • Brand Product Type: DRSH
    • Item Specific Type: EyeLiner
    • Item Specific Shade: Black
    • Color Family: Black
    • Color Family: Brown
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Bang Beauty - Cream Color

    Bang Beauty

    Cream Color

    $23.24
    • color-family: White
    • color-family: Brown
    • color-family: Blue
    • color-family: Pink
    • local-sku: NBBE000043P00
    • Brand Product Type: DRSH
    • Color Family: White
    • Color Family: Brown
    • Color Family: Blue
    • Color Family: Pink
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Cream Color
    • product-type: Eyeshadow
    • product-type: Lipstick
    • product-type: Blush
    • Product Condition: new
  • Steve Laurant - Eyeshadow

    Steve Laurant

    Eyeshadow

    $18.82
    • color-family: Brown
    • color-family: Pink
    • color-family: Blue
    • color-family: Green
    • local-sku: NSLA000042P00
    • Brand Product Type: DRSH
    • Item Specific Shade: Brown,Pink,Blue,Green
    • Item Specific Type: Eye shadow
    • Color Family: Brown
    • Color Family: Pink
    • Color Family: Blue
    • Color Family: Green
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Eyeshadow
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Mini Eyecolor Allspice 0.01 oz.

    bareMinerals

    Mini Eyecolor Allspice 0.01 oz.

    $13.41
    • color-family: Nude
    • local-sku: NBRM000918S00
    • Brand Product Type: WHSL
    • Color Family: Nude
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • product title: Mini Eyecolor Allspice 0.01 oz.
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Mini Eyecolor Chime 0.01 oz.

    bareMinerals

    Mini Eyecolor Chime 0.01 oz.

    $13.41
    • color-family: Grey
    • local-sku: NBRM000919S00
    • Brand Product Type: WHSL
    • Color Family: Grey
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • product title: Mini Eyecolor Chime 0.01 oz.
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Mini Eyecolor Ethereal 0.01 oz.

    bareMinerals

    Mini Eyecolor Ethereal 0.01 oz.

    $13.41
    • color-family: Neutral
    • local-sku: NBRM000920S00
    • Brand Product Type: WHSL
    • Color Family: Neutral
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • product title: Mini Eyecolor Ethereal 0.01 oz.
    • product-type: Eyeshadow
    • Product Condition: new
  • bareMinerals - Mini Eyecolor Thankful 0.01 oz.

    bareMinerals

    Mini Eyecolor Thankful 0.01 oz.

    $13.41
    • color-family: Brown
    • local-sku: NBRM000921S00
    • Brand Product Type: WHSL
    • Color Family: Brown
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • product title: Mini Eyecolor Thankful 0.01 oz.
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Cosmic Celebration Star Power Face+Eye Shadow Palette

    Smashbox

    Cosmic Celebration Star Power Face+Eye Shadow Palette

    $39.00
    • color-family: Multi-Color
    • local-sku: NSMH000571S00
    • Brand Product Type: WHSL
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • product title: Cosmic Celebration Star Power Face+Eye Shadow Palette
    • product-type: Makeup Kits Combination
    • product-type: Eyeshadow
    • product-type: Bronzer & Glow
    • product-type: Contouring
    • product-type: Makeup Kits for Face
    • Product Condition: new
  • Sweed Lashes

    X By Terry Terrific 3D Black

    $24.98
    • color-family: Black
    • local-sku: NSWD000002S00
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • Color Family: Black
    • product title: X By Terry Terrific 3D Black
    • product-type: Tools for Eyes
    • product-type: False Eyelashes & Adhesives
    • Product Condition: new
  • Veta - Lash and Brow Enhancing Serum

    Veta

    Lash and Brow Enhancing Serum

    $48.00
    • local-sku: NVET000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Peptides
    • ingredients: Amino Acids
    • preferences: Certified Cruelty-Free
    • preferences: Sulfates-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Lash and Brow Enhancing Serum
    • product-type: Brow & Lashes Treatment
  • Sarah Maxwell Beauty - livylash LAYER

    Sarah Maxwell Beauty

    LAYER

    $58.00
    • local-sku: NSMB000005S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Keratin
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAYER
    • product-type: Mascara & Lash Primer
    • Color Family: Clear
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Hyaluronic Acid
    • Product Condition: new