East 29th
Clean, plant-based skincare — minimalist, effective solutions for healthy skin & mindful self-care.
East 29th believes skincare should be simple, clean, and kind — built on non-toxic, natural ingredients that care for skin without irritation. Their range is crafted around gentle, cruelty-free formulas that suit sensitive, acne-prone, or stressed skin and support overall skin health with a focus on hydration, renewal, and balance.
Gentle Cleansing — Cleanse, Purify & Prep Your Skin
Daily cleanser that removes dirt, oil, and makeup while maintaining the skin’s moisture barrier and leaving skin fresh and balanced.
- Valia Cleanser – Gentle gel cleanser for sensitive, normal or eczema-prone skin; cleanses effectively without stripping natural oils.
Hydrate, Brighten & Treat — Serums & Mists That Work
Potent, lightweight treatments to improve hydration, brighten skin, boost elasticity, and support overall skin health.
- Vital Serum – All-in-one serum with hyaluronic acid, vitamins C & E, green tea, and cucumber extract for hydration, anti-aging, and brightening.
- Verse Lotion Mist – Lightweight mist that hydrates, calms redness, and refreshes skin throughout the day, ideal for oily or breakout-prone skin.
A Philosophy of Clean & Conscious Beauty
- Natural, vegan, cruelty-free & fragrance-free: Clean beauty standards without unnecessary irritants.
- Minimalist routines: Just a cleanser, serum, and mist provide a full, gentle, effective skincare ritual.
- Inclusive & mindful: Formulated for diverse skin types, emphasizing self-care, confidence, and balance.
- Clean-beauty meets holistic care: Focuses on both external skin health and overall well-being.
