Chella
Effortless beauty for brows, lashes & eyes — clean, vegan, cruelty‑free essentials.
Chella is dedicated to simplifying eye and brow beauty. Since 2003, they’ve focused exclusively on creating clean, vegan, cruelty‑free makeup designed to help you define your eyes and brows with ease — whether you’re going for a natural everyday look or a more dramatic finish. :contentReference[oaicite:1]{index=1}
What Chella Offers
Brow & Eye Essentials — Definition, Shape & Drama
- Eyebrow Pencil — long‑wearing, retractable pencils with a soft tip and buildable pigment for natural‑to‑defined brows. :contentReference[oaicite:2]{index=2}
- Eyebrow Cream — creamy, velvety brow product for soft, smudge‑free brows all day; pairs with the built‑in angled brush for precision. :contentReference[oaicite:3]{index=3}
- Eyebrow Defining Gel (Clear) — a lightweight gel with nourishing extracts like aloe and cucumber that tames, shapes, and sets brows without flaking. :contentReference[oaicite:4]{index=4}
- Eyeshadow Palettes — richly pigmented, blendable shades available in mattes and shimmers, perfect for natural, everyday looks or bold, dramatic eyes. :contentReference[oaicite:5]{index=5}
- Highlighter Pencil — creamy, blendable pencils that brighten the brow bone, inner eye corner, cheekbones or cupid’s bow, adding subtle glow and definition. :contentReference[oaicite:6]{index=6}
- Mascara & Lash Kits — from full‑size mascaras for dramatic lash definition to curated sets and kits for lashes and brows, for a complete eye‑ready finish. :contentReference[oaicite:7]{index=7}
- Heated Eyelash Curlers & Tools — for those who want lifted, curled lashes; ideal paired with mascara for long‑lasting eye makeup. :contentReference[oaicite:8]{index=8}
- Convenient Makeup Kits (e.g. Glow On‑The‑Go Kit, Curl Kit) — curated bundles that make it easy to carry a complete eye/brow set for travel or quick touch‑ups. :contentReference[oaicite:9]{index=9}
Why Chella Works
- Focused excellence: By specializing only in brows, lashes, and eyes, Chella delivers refined, high‑quality products with performance and simplicity at their core. :contentReference[oaicite:10]{index=10}
- Clean, vegan & cruelty‑free: All products are vegan-friendly, free from parabens and harsh additives — ideal for sensitive skin and conscious consumers. :contentReference[oaicite:11]{index=11}
- Inclusive shade range: Wide selection of shades and hues lets you match your natural brow and eyelash tone — perfect for subtle or bold looks. :contentReference[oaicite:12]{index=12}
- User‑friendly formulas: Smooth application, buildable pigment, easy blending — great for both beauty beginners and pros. :contentReference[oaicite:13]{index=13}
- Complete eye & brow solutions: From shaping brows and curling lashes to eyeshadow, mascara, and highlighter — everything you need for a polished eye look in one brand. :contentReference[oaicite:14]{index=14}
Who Chella Is For
- Anyone who loves a neat, defined brow, fluttery curls, or expressive eye makeup — without overcomplicating their routine.
- People who prefer clean, cruelty‑free and vegan makeup that’s gentle on skin and conscious about ethics.
- Those who want a compact, functional makeup kit — ideal for everyday wear, travel, or quick makeup routines on busy mornings.
- Both makeup minimalists who appreciate subtle natural results and glam seekers who love bold, dramatic eyes — Chella adapts to your style.
