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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • bareMinerals - Mini Eyecolor Thankful 0.01 oz.

    bareMinerals

    Mini Eyecolor Thankful 0.01 oz.

    $13.41
    • color-family: Brown
    • local-sku: NBRM000921S00
    • Brand Product Type: WHSL
    • Color Family: Brown
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Parabens-Free
    • product title: Mini Eyecolor Thankful 0.01 oz.
    • product-type: Eyeshadow
    • Product Condition: new
  • smashbox - Cosmic Celebration Star Power Face+Eye Shadow Palette

    Smashbox

    Cosmic Celebration Star Power Face+Eye Shadow Palette

    $39.00
    • color-family: Multi-Color
    • local-sku: NSMH000571S00
    • Brand Product Type: WHSL
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • product title: Cosmic Celebration Star Power Face+Eye Shadow Palette
    • product-type: Makeup Kits Combination
    • product-type: Eyeshadow
    • product-type: Bronzer & Glow
    • product-type: Contouring
    • product-type: Makeup Kits for Face
    • Product Condition: new
  • Veta - Lash and Brow Enhancing Serum

    Veta

    Lash and Brow Enhancing Serum

    $48.00
    • local-sku: NVET000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Peptides
    • ingredients: Amino Acids
    • preferences: Certified Cruelty-Free
    • preferences: Sulfates-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • product title: Lash and Brow Enhancing Serum
    • product-type: Brow & Lashes Treatment
  • Sarah Maxwell Beauty - livylash LAYER

    Sarah Maxwell Beauty

    LAYER

    $58.00
    • local-sku: NSMB000005S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Keratin
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAYER
    • product-type: Mascara & Lash Primer
    • Color Family: Clear
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Hyaluronic Acid
    • Product Condition: new
  • Sarah Maxwell Beauty - livylash LENGTH

    Sarah Maxwell Beauty

    LENGTH

    $68.00
    • local-sku: NSMB000006S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • preferences: Vegan-Friendly
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LENGTH
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Sarah Maxwell Beauty - DAILY LASH RITUAL

    Sarah Maxwell Beauty

    DAILY LASH RITUAL

    $138.00
    • local-sku: NSMB000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: DAILY LASH RITUAL
    • product-type: Mascara & Lash Primer
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Keratin
    • Product Condition: new
  • Sarah Maxwell Beauty - LAVISH

    Sarah Maxwell Beauty

    LAVISH

    $28.00
    • local-sku: NSMB000009S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Aloe Vera
    • preferences: Vegan-Friendly
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAVISH
    • product-type: Mascara & Lash Primer
    • ingredients: Vitamin E
    • Product Condition: new
  • Eddie Funkhouser - Decadence Eyeshadow Palette

    Eddie Funkhouser

    Decadence Eyeshadow Palette

    $30.00
    • color-family: Multi-Color
    • local-sku: NEFU000001S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Decadence Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Eddie Funkhouser - Rockstar Eyeshadow Palette

    Eddie Funkhouser

    Rockstar Eyeshadow Palette

    $30.00
    • color-family: Multi-Color
    • local-sku: NEFU000002S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Rockstar Eyeshadow Palette
    • product-type: Eyeshadow
    • product-type: Makeup Kits for Eyes
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Eddie Funkhouser - Dreamstate Eyeshadow Palette

    Eddie Funkhouser

    Dreamstate Eyeshadow Palette

    $30.00
    • color-family: Multi-Color
    • local-sku: NEFU000006S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Titanium Dioxide
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Dreamstate Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • Bang Beauty - Felt Tip Precise Eyeliner

    Bang Beauty

    Felt Tip Precise Eyeliner

    $21.76
    • color-family: Black
    • local-sku: NBBE000018S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • Color Family: Black
    • ingredients: Beeswax
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • product title: Felt Tip Precise Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Sinopia Palette

    Mellow

    Sinopia Palette

    $38.00
    • color-family: Multi-Color
    • local-sku: NMCO000082S00
    • Brand Product Type: CONS
    • Cost Margin: 1.25
    • Color Family: Multi-Color
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Sinopia Palette
    • product-type: Eyeshadow
    • product-type: Makeup Kits for Face
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • smashbox - Always On 24-HR Liquid Eye Liner Black

    Smashbox

    Always On 24-HR Liquid Eye Liner Black

    $23.00
    • saleallowed: TRUE
    • color-family: Black
    • local-sku: NSMH000534S00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Black
    • Freedom: False
    • ingredients: Dimethicone
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • product title: Always On 24-HR Liquid Eye Liner Black
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Precision Pen Eyeliner

    Mellow

    Precision Pen Eyeliner

    $18.00
    • directions: Apply as needed.
    • color-family: Black
    • local-sku: NMCO000046S00
    • Brand Product Type: CONS
    • Cost Margin: 1.3
    • Color Family: Black
    • Freedom: False
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Precision Pen Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Gel Eyeliner

    Mellow

    Gel Eyeliner

    $22.00
    • Brand Product Type: CONS
    • color-family: Black
    • Cost Margin: 1.3
    • directions: Use as directed.
    • LocalSKU: NMCO000003S00
    • Color Family: Black
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Auto Twist Eyeliner

    Mellow

    Auto Twist Eyeliner

    $16.00
    • Brand Product Type: CONS
    • color-family: Black
    • Cost Margin: 1.3
    • LocalSKU: NMCO000002S00
    • Color Family: Black
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Coconut Oil
    • ingredients: Jojoba
    • ingredients: Mica
    • preferences: Minerals
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Natural
    • product title: Auto Twist Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Mellow Cosmetics - Treasure Chest Eyeshadow Palette

    Mellow

    Treasure Chest Eyeshadow Palette

    $38.00
    • Brand Product Type: CONS
    • color-family: Multi-Color
    • Cost Margin: 1.25
    • LocalSKU: NMCO000001S00
    • Color Family: Multi-Color
    • Freedom: False
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • product title: Treasure Chest Eyeshadow Palette
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new
  • smashbox - Cover Shot Eye Palette Metallic

    Smashbox

    Cover Shot Eye Palette Metallic

    $29.00
    • color-family: Multi-Color
    • saleallowed: TRUE
    • local-sku: smcosheyepam
    • Brand Product Type: WHSL
    • Color Family: Multi-Color
    • Freedom: False
    • preferences: Certified Cruelty-Free
    • No Sale Allowed: TRUE
    • product title: Cover Shot Eye Palette Metallic
    • product-type: Eyeshadow
    • gift-idea: Makeup Gifts
    • Product Condition: new