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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Juwel Cosmetics - Retractable Eye Pencil

    Juwel Cosmetics

    Retractable Eye Pencil

    $23.00
    • product title: Retractable Eye Pencil
    • product-type: Eyeliner
    • ingredients: Beeswax
    • ingredients: Castor Oil
    • Product Condition: new
  • Juwel Cosmetics - Gel Liner

    Juwel Cosmetics

    Gel Liner

    $23.00
    • product title: Gel Liner
    • product-type: Eyeliner
    • Color Family: Black
    • ingredients: Chamomile
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Jojoba
    • ingredients: Tocopherol
    • ingredients: Avocado Oil
    • ingredients: Olive Oil
    • ingredients: Aloe Vera
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • Product Condition: new
  • Juwel Cosmetics - Felt Tip Liner

    Juwel Cosmetics

    Felt Tip Liner

    $23.00
    • product title: Felt Tip Liner
    • product-type: Eyeliner
    • Color Family: Black
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • Product Condition: new
  • Juwel Cosmetics - Automatic Long Lasting Eyeliner

    Juwel Cosmetics

    Automatic Long Lasting Eyeliner

    $22.65
    • product title: Automatic Long Lasting Eyeliner
    • product-type: Eyeliner
    • Color Family: Black
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Jojoba
    • preferences: Sulfates-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Product Condition: new
  • Saint Luxe

    Lavish Eyeliner + Lip Liner

    $40.00
    • Item Specific Color: black, nude
    • product title: Lavish Eyeliner + Lip Liner
    • product-type: Eyeliner
    • product-type: Lip Liners
    • Product Condition: new
  • Saint Luxe

    Eyeliner Trio

    $55.00
    • Item Specific Color: Bronze, Nude, Black
    • product title: Eyeliner Trio
    • product-type: Eyeliner
    • Product Condition: new
  • MTJ Makeup - Eye Kohl

    MTJ Makeup

    Eye Kohl

    $20.00
    • Brand Product Type: DRSH
    • color-family: Yellow
    • color-family: Grey
    • color-family: Purple
    • color-family: Blue
    • color-family: Green
    • color-family: Brown
    • color-family: Black
    • LocalSKU: NMMA000234P00
    • Color Family: Yellow
    • Color Family: Grey
    • Color Family: Purple
    • Color Family: Blue
    • Color Family: Green
    • Color Family: Brown
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • preferences: Alcohol-Free
    • product title: Eye Kohl
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - LINE/SHADE Eye Pencil

    Lord & Berry

    LINE/SHADE Eye Pencil

    $23.00
    • local-sku: NLBE000311P00
    • color-family: Purple
    • color-family: Grey
    • color-family: Brown
    • color-family: Blue
    • color-family: Black
    • Brand Product Type: DRSH
    • Color Family: Purple
    • Color Family: Grey
    • Color Family: Brown
    • Color Family: Blue
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • product title: LINE/SHADE Eye Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - LINE/SHADE Glam Eye Pencil

    Lord & Berry

    LINE/SHADE Glam Eye Pencil

    $16.18
    • local-sku: NLBE000312P00
    • color-family: Silver
    • color-family: Bronze
    • color-family: Brown
    • Brand Product Type: DRSH
    • Item Specific Type: EyeLiner
    • Color Family: Silver
    • Color Family: Bronze
    • Color Family: Brown
    • ingredients: Beeswax
    • ingredients: Castor Oil
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • product title: LINE/SHADE Glam Eye Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - SILK KAJAL Kohl Eye Liner

    Lord & Berry

    SILK KAJAL Kohl Eye Liner

    $23.00
    • local-sku: NLBE000324P00
    • color-family: White
    • color-family: Neutral
    • color-family: Black
    • Brand Product Type: DRSH
    • Color Family: White
    • Color Family: Neutral
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Certified Cruelty-Free
    • product title: SILK KAJAL Kohl Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - SMUDGEPROOF Waterproof Eye Pencil

    Lord & Berry

    SMUDGEPROOF Waterproof Eye Pencil

    $28.00
    • local-sku: NLBE000326P00
    • color-family: Black
    • color-family: Blue
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Mica
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • preferences: Vegan-Friendly
    • product title: SMUDGEPROOF Waterproof Eye Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - COUTURE KOHL KAJAL Eye Pencil Deep Black

    Lord & Berry

    COUTURE KOHL KAJAL Eye Pencil Deep Black

    $28.00
    • local-sku: NLBE000276S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • ingredients: Mica
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: COUTURE KOHL KAJAL Eye Pencil Deep Black
    • product-type: Eyeliner
    • Product Condition: new
  • Lord & Berry - INKGLAM Eye Liner

    Lord & Berry

    INKGLAM Eye Liner

    $26.00
    • local-sku: NLBE000279S00
    • color-family: Black
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Black
    • ingredients: Dimethicone
    • ingredients: Amino Acids
    • ingredients: Caprylic/Capric Triglyceride
    • product title: INKGLAM Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • Aneley Cosmetics - Natural Eyeliner Pencil

    Aneley Cosmetics

    Natural Eyeliner Pencil

    $14.04
    • color-family: Black
    • color-family: Brown
    • local-sku: NACO000159P00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Color Family: Brown
    • Freedom: False
    • ingredients: Ascorbic
    • ingredients: Beeswax
    • ingredients: Castor Oil
    • ingredients: Green Tea
    • ingredients: Jojoba
    • ingredients: Shea Butter
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Natural
    • preferences: Organic
    • preferences: Vegan-Friendly
    • product title: Natural Eyeliner Pencil
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Always On Gel Eye Liner

    Smashbox

    Always On Gel Eye Liner

    $23.00
    • color-family: Brown
    • color-family: Black
    • color-family: Nude
    • color-family: White
    • color-family: Purple
    • color-family: Blue
    • local-sku: NSMH000554P00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Brown
    • Color Family: Black
    • Color Family: Nude
    • Color Family: White
    • Color Family: Purple
    • Color Family: Blue
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: Always On Gel Eye Liner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Always Sharp Waterproof Kohl Liner

    Smashbox

    Always Sharp Waterproof Kohl Liner

    $26.00
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Blue
    • color-family: Black
    • color-family: Green
    • local-sku: NSMH000558P00
    • Brand Product Type: WHSL
    • Collection: Always Sharp
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Blue
    • Color Family: Black
    • Color Family: Green
    • Freedom: False
    • ingredients: Titanium Dioxide
    • ingredients: Mica
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Fragrance-Free
    • preferences: Certified Cruelty-Free
    • product title: Always Sharp Waterproof Kohl Liner
    • product-type: Eyeliner
    • Product Condition: new
  • Bang Beauty - Gel Eyeliner

    Bang Beauty

    Gel Eyeliner

    $23.24
    • color-family: Black
    • color-family: Brown
    • local-sku: NBBE000040P00
    • Brand Product Type: DRSH
    • Item Specific Type: EyeLiner
    • Item Specific Shade: Black
    • Color Family: Black
    • Color Family: Brown
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • product title: Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Bang Beauty - Felt Tip Precise Eyeliner

    Bang Beauty

    Felt Tip Precise Eyeliner

    $21.76
    • color-family: Black
    • local-sku: NBBE000018S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.3
    • Color Family: Black
    • ingredients: Beeswax
    • preferences: Gluten-Free
    • preferences: Certified Cruelty-Free
    • product title: Felt Tip Precise Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Aneley Cosmetics - Natural Gel Eyeliner

    Aneley Cosmetics

    Natural Gel Eyeliner

    $35.00
    • color-family: Black
    • local-sku: NACO000108S00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Freedom: False
    • ingredients: Castor Oil
    • ingredients: Coconut Oil
    • ingredients: Grape Seed Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Gel Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • Aneley Cosmetics - Natural Liquid Eyeliner

    Aneley Cosmetics

    Natural Liquid Eyeliner

    $25.00
    • color-family: Black
    • local-sku: NACO000105S00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Chamomile
    • ingredients: Aloe Vera
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Ascorbic
    • ingredients: Titanium Dioxide
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Liquid Eyeliner
    • product-type: Eyeliner
    • Product Condition: new
  • smashbox - Always On 24-HR Liquid Eye Liner Black

    Smashbox

    Always On 24-HR Liquid Eye Liner Black

    $23.00
    • saleallowed: TRUE
    • color-family: Black
    • local-sku: NSMH000534S00
    • Brand Product Type: WHSL
    • Collection: Always On
    • Color Family: Black
    • Freedom: False
    • ingredients: Dimethicone
    • preferences: Certified Cruelty-Free
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • product title: Always On 24-HR Liquid Eye Liner Black
    • product-type: Eyeliner
    • Product Condition: new