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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • BY TERRY - Baume de Rose Bi-Phase Makeup Remover 6.7 oz.

    BY TERRY

    Baume de Rose Bi-Phase Makeup Remover 6.7 oz.

    $56.41
    • Product Condition: new
    • product title: Baume de Rose Bi-Phase Makeup Remover 6.7 oz.
    • product-type: Face Makeup Remover
    • product-type: Eye Makeup Remover
    • product-type: Makeup Removers
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • ingredients: Alpha Hydroxy Acids
    • ingredients: Antioxidant
    • ingredients: Lactic Acid
    • ingredients: Panthenol
    • ingredients: Rose
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • Skin Type: Normal
    • Skin Type: Dry
    • Skin Type: Mature
  • DERMELECT - XL Lash Volumizer 0.24 oz.

    DERMELECT

    XL Lash Volumizer 0.24 oz.

    $49.00
    • Product Condition: new
    • product title: XL Lash Volumizer 0.24 oz.
    • product-type: Brow & Lashes Treatment
    • product-type: Eye Treatments
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Peptides
    • ingredients: Titanium Dioxide
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • preferences: Alcohol-Free
    • preferences: Fragrance-Free
    • preferences: Gluten-Free
    • preferences: Minerals
    • preferences: Oil-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
  • GRANDE COSMETICS - GrandeLASH Sensitive 0.14 oz.

    GRANDE COSMETICS

    GrandeLASH Sensitive 0.14 oz.

    $48.00
    • Product Condition: new
    • product title: GrandeLASH Sensitive 0.14 oz.
    • product-type: Brow & Lashes Treatment
    • product-type: Mascara & Lash Primer
    • concern: Thinning Eyelashes
    • preferences: Certified Cruelty-Free
    • ingredients: Peptides
    • ingredients: Chamomile
    • ingredients: Green Tea
    • ingredients: Biotin
    • ingredients: Hyaluronic Acid
    • ingredients: Glycerin
    • ingredients: Ascorbic
    • ingredients: Sunflower Oil
    • ingredients: Castor Oil
    • ingredients: Grape Seed Extract
    • ingredients: Panthenol
    • ingredients: Ginseng
  • GRANDE COSMETICS - GrandeWRAP Tubing Mascara 0.5 oz.

    GRANDE COSMETICS

    GrandeWRAP Tubing Mascara 0.5 oz.

    $25.00
    • Product Condition: new
    • product title: GrandeWRAP Tubing Mascara 0.5 oz.
    • product-type: Mascara & Lash Primer
    • concern: Thinning Eyelashes
    • preferences: Certified Cruelty-Free
    • ingredients: Beeswax
    • ingredients: Panthenol
    • ingredients: Tocopherol
  • Chella - Your Partner In Curl Kit

    Chella

    Your Partner In Curl Kit

    $48.75
    • ingredients: Vitamin E
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Aloe Vera
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • Color Family: Multi-Color
    • Product Condition: new
    • product title: Your Partner In Curl Kit
    • product-type: Makeup Kits for Eyes
    • product-type: Mascara & Lash Primer
  • Chella - Drama & Shade Mini Mascara Set

    Chella

    Drama & Shade Mini Mascara Set

    $53.25
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Multi-Color
    • Product Condition: new
    • product title: Drama & Shade Mini Mascara Set
    • product-type: Makeup Kits for Eyes
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Burgundy Good

    Chella

    Drama Mascara - Burgundy Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Red
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Burgundy Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Blue Good

    Chella

    Drama Mascara - Blue Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Blue
    • Product Condition: new
    • product title: Drama Mascara - Blue Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Brown Good

    Chella

    Drama Mascara - Brown Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Brown Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Black Good

    Chella

    Drama Mascara - Black Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Color Family: Black
    • Product Condition: new
    • product title: Drama Mascara - Black Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Burgundy Good

    Chella

    Drama Mascara - Mini Burgundy Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Brown
    • Color Family: Red
    • Product Condition: new
    • product title: Drama Mascara - Mini Burgundy Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Blue Good

    Chella

    Drama Mascara - Mini Blue Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Blue
    • Product Condition: new
    • product title: Drama Mascara - Mini Blue Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Brown Good

    Chella

    Drama Mascara - Mini Brown Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Mini Brown Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Black Good

    Chella

    Drama Mascara - Mini Black Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Black
    • Product Condition: new
    • product title: Drama Mascara - Mini Black Good
    • product-type: Mascara & Lash Primer
  • GRANDE COSMETICS - GrandeMASCARA Conditioning Peptide Mascara 0.1 oz. Brown

    GRANDE COSMETICS

    GrandeMASCARA Conditioning Peptide Mascara 0.1 oz. Brown

    $26.79
    • Product Condition: new
    • product title: GrandeMASCARA Conditioning Peptide Mascara 0.1 oz. Brown
    • product-type: Eyeshadow
    • Color Family: Brown
    • ingredients: Peptides
    • ingredients: Panthenol
    • ingredients: Beeswax
    • ingredients: Glycerin
    • ingredients: Tocopherol
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
  • GRANDE COSMETICS - GrandeLASH-MD 0.06 oz. 3-Month Supply

    GRANDE COSMETICS

    GrandeLASH-MD 0.06 oz. 3-Month Supply

    $68.00
    • Product Condition: new
    • product title: GrandeLASH-MD 0.06 oz. 3-Month Supply
    • product-type: Mascara & Lash Primer
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Ginseng
    • ingredients: Grape Seed Extract
  • Kleem Organics - 2-IN-1 Eyelash and Eyebrow Growth Serum

    Kleem Organics

    2-IN-1 Eyelash and Eyebrow Growth Serum

    $30.00
    $23.45
    • Product Condition: new
    • product title: 2-IN-1 Eyelash and Eyebrow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • ingredients: Peptides
    • ingredients: Borage Seed Oil
    • ingredients: Biotin
    • ingredients: Hyaluronic Acid
    • ingredients: Ginseng
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Organic
    • preferences: Vegan-Friendly
    • preferences: Natural
    • preferences: Alcohol-Free
    • preferences: Gluten-Free
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Parabens-Free
    • preferences: Oil-Free
    • Skin Type: Acne Prone
    • Skin Type: Normal
    • Skin Type: Combination
    • Skin Type: Oily
    • Skin Type: Dry
    • Skin Type: Sensitive
    • Skin Type: Mature
  • GRANDE COSMETICS - GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Auburn

    GRANDE COSMETICS

    GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Auburn

    $38.00
    • Product Condition: new
    • product title: GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Auburn
    • product-type: Brow & Lashes Treatment
    • product-type: Eyebrow Makeup
    • ingredients: Castor Oil
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Jojoba
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Sunflower Oil
    • ingredients: Titanium Dioxide
    • ingredients: Panthenol
  • GRANDE COSMETICS - GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Dark

    GRANDE COSMETICS

    GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Dark

    $38.00
    • Product Condition: new
    • product title: GrandeBROW 2-In-1 Tinted Brow Gel + Brow Enhancing Serum 0.12 oz. Dark
    • product-type: Brow & Lashes Treatment
    • product-type: Eyebrow Makeup
    • ingredients: Castor Oil
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Jojoba
    • ingredients: Mica
    • ingredients: Dimethicone
    • ingredients: Titanium Dioxide
    • ingredients: Tocopherol
    • ingredients: Sunflower Oil
    • ingredients: Panthenol
  • RapidLash - RapidBrow Eyebrow Enhancing Serum

    RapidLash

    RapidBrow Eyebrow Enhancing Serum

    $34.95
    • ingredients: Keratin
    • ingredients: Biotin
    • ingredients: Panthenol
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • product title: RapidBrow Eyebrow Enhancing Serum
    • product-type: Eyebrow Makeup
    • concern: Thinning Eyelashes
    • Product Condition: new
    • Exclude from GMC Top Seller: exclude-from-ads
  • Juwel Cosmetics - XL Mascara

    Juwel Cosmetics

    XL Mascara

    $30.00
    • product title: XL Mascara
    • product-type: Mascara & Lash Primer
    • Color Family: Black
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Panthenol
    • ingredients: Antioxidant
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • Product Condition: new
  • Juwel Cosmetics - Onyx Mascara

    Juwel Cosmetics

    Onyx Mascara

    $27.75
    • product title: Onyx Mascara
    • product-type: Mascara & Lash Primer
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • Product Condition: new
  • Juwel Cosmetics - Mascara Duo Onyx with Primer

    Juwel Cosmetics

    Mascara Duo Onyx with Primer

    $29.95
    • Item Specific Material: Not Specified
    • product title: Mascara Duo Onyx with Primer
    • product-type: Mascara & Lash Primer
    • Color Family: Black
    • ingredients: Vitamin E
    • ingredients: Beeswax
    • ingredients: Mica
    • ingredients: Peptides
    • ingredients: Panthenol
    • ingredients: Wheat Protein
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • Product Condition: new
  • RapidLash - RapidShield Eyelash Daily Conditioner

    RapidLash

    RapidShield Eyelash Daily Conditioner

    $26.95
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • LocalSKU: NRAP000004S00
    • ingredients: Amino Acids
    • ingredients: Peptides
    • ingredients: Biotin
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • product title: RapidShield Eyelash Daily Conditioner
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new