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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Sophia + Mabelle - Extreme Hold Brow Gel

    Sophia + Mabelle

    Extreme Hold Brow Gel

    15.21£
    • Color Family: Clear
    • ingredients: Glycerin
    • Product Condition: new
    • product title: Extreme Hold Brow Gel
    • product-type: Eyebrow Makeup
  • Jazmine Beauty - Brow Boss

    Jazmine Beauty

    Brow Boss

    15.16£
    • Product Condition: new
    • product title: Brow Boss
    • product-type: Eyebrow Makeup
    • product-type: Brow & Lashes Treatment
    • ingredients: Glycerin
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
  • RapidLash

    RapidBrow Eyebrow Enhancing Serum

    25.81£
    • ingredients: Keratin
    • ingredients: Biotin
    • ingredients: Panthenol
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • product title: RapidBrow Eyebrow Enhancing Serum
    • product-type: Eyebrow Makeup
    • concern: Thinning Eyelashes
    • Product Condition: new
    • Exclude from GMC Top Seller: exclude-from-ads
  • RapidLash - RapidShield Eyelash Daily Conditioner

    RapidLash

    RapidShield Eyelash Daily Conditioner

    19.90£
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • LocalSKU: NRAP000004S00
    • ingredients: Amino Acids
    • ingredients: Peptides
    • ingredients: Biotin
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • product title: RapidShield Eyelash Daily Conditioner
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Lord & Berry - BIG NOIR Mascara

    Lord & Berry

    BIG NOIR Mascara

    19.94£
    • Brand Product Type: DRSH
    • color-family: Black
    • Cost Margin: 1.25
    • LocalSKU: NLBE000345S00
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Glycerin
    • ingredients: Panthenol
    • product title: BIG NOIR Mascara
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Keracell - Eyelash & Brow Boosting Serum

    Keracell

    Eyelash & Brow Boosting Serum

    88.62£
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • LocalSKU: NKER000013S00
    • ingredients: Panthenol
    • ingredients: Peptides
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: Eyelash & Brow Boosting Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Foligain - Foligain Lash Eyelash Lengthener (0.17 oz.)

    Foligain

    Foligain Lash Eyelash Lengthener (0.17 oz.)

    36.92£
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • LocalSKU: NFOL000016S00
    • ingredients: Peptides
    • ingredients: Grape Seed Extract
    • ingredients: Glycerin
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • product title: Foligain Lash Eyelash Lengthener (0.17 oz.)
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • RapidLash

    RapidLash Eyelash Enhancing Serum

    25.81£
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • LocalSKU: NRAP000006S00
    • ingredients: Biotin
    • ingredients: Panthenol
    • ingredients: Amino Acids
    • ingredients: Peptides
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Fragrance-Free
    • product title: RapidLash Eyelash Enhancing Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
    • Exclude from GMC Top Seller: exclude-from-ads
  • Lord & Berry - 4 NIGHT & DAY Lash & Brow Growth Serum

    Lord & Berry

    4 NIGHT & DAY Lash & Brow Growth Serum

    36.93£
    • local-sku: NLBE000111S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Panthenol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: 4 NIGHT & DAY Lash & Brow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Lord & Berry - PRODIGIOUS False Lash  Supreme Volume Effect

    Lord & Berry

    PRODIGIOUS False Lash Supreme Volume Effect

    22.16£
    • local-sku: NLBE000262S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Peptides
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Panthenol
    • product title: PRODIGIOUS False Lash Supreme Volume Effect
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • Lord & Berry - BACK IN BLACK Mascara Deep Black

    Lord & Berry

    BACK IN BLACK Mascara Deep Black

    22.16£
    • local-sku: NLBE000263S00
    • color-family: Black
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • Color Family: Black
    • ingredients: Beeswax
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • product title: BACK IN BLACK Mascara Deep Black
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • GRANDE COSMETICS - GrandePRIMER Fortified With Lash Plumping Peptides 0.34 oz.

    GRANDE COSMETICS

    GrandePRIMER Fortified With Lash Plumping Peptides 0.34 oz.

    19.53£
    • color-family: White
    • local-sku: NGRN000045S00
    • Brand Product Type: JIT
    • Color Family: White
    • ingredients: Peptides
    • ingredients: Beeswax
    • ingredients: Titanium Dioxide
    • ingredients: Panthenol
    • ingredients: Glycerin
    • preferences: Certified Cruelty-Free
    • product title: GrandePRIMER Fortified With Lash Plumping Peptides 0.34 oz.
    • product-type: Mascara & Lash Primer
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    GRANDE COSMETICS

    GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    53.91£
    • local-sku: NGRN000050S00
    • Brand Product Type: JIT
    • ingredients: Antioxidant
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Ginseng
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.
    • product-type: Brow & Lashes Treatment
  • GRANDE COSMETICS - GrandeBROW-FILL With Brow-Boosting Peptides & Fibers

    GRANDE COSMETICS

    GrandeBROW-FILL With Brow-Boosting Peptides & Fibers

    16.82£
    • color-family: Brown
    • local-sku: NGRN000044P00
    • Brand Product Type: JIT
    • Color Family: Brown
    • ingredients: Glycerin
    • ingredients: Mica
    • ingredients: Peptides
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • product title: GrandeBROW-FILL With Brow-Boosting Peptides & Fibers
    • product-type: Brow & Lashes Treatment
  • GRANDE COSMETICS - GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    GRANDE COSMETICS

    GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    51.70£
    • local-sku: NGRN000041S00
    • Brand Product Type: JIT
    • ingredients: Peptides
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)
    • product-type: Brow & Lashes Treatment
  • AHAVA - Time To Clear Eye Make Up Remover

    AHAVA

    Time To Clear Eye Make Up Remover

    21.74£
    • saleallowed: TRUE
    • skin-type: Acne Prone
    • skin-type: Combination
    • skin-type: Dry
    • skin-type: Mature
    • skin-type: Normal
    • skin-type: Oily
    • skin-type: Sensitive
    • local-sku: ahtitocleyem
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • Collection: Time To Clear
    • Freedom: False
    • ingredients: Cucumber Extract
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Natural
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • Skin Type: Sensitive
    • product title: Time To Clear Eye Make Up Remover
    • product-type: Eye Makeup Remover
    • product-type: Face Makeup Remover
    • product-type: Makeup Removers
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBrow Brow-FILL 0.14 oz.

    GRANDE COSMETICS

    GrandeBrow Brow-FILL 0.14 oz.

    16.82£
    • local-sku: NGRN000008S00
    • Brand Product Type: JIT
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Mica
    • preferences: Certified Cruelty-Free
    • product title: GrandeBrow Brow-FILL 0.14 oz.
    • product-type: Eyebrow Makeup
    • Product Condition: new
  • GRANDE COSMETICS - Grande Mascara Lash Boosting Formula Black 0.1 oz.

    GRANDE COSMETICS

    Grande Mascara Lash Boosting Formula Black 0.1 oz.

    19.53£
    • color-family: Black
    • local-sku: NGRN000009S00
    • Brand Product Type: JIT
    • Color Family: Black
    • ingredients: Peptides
    • ingredients: Panthenol
    • ingredients: Beeswax
    • ingredients: Glycerin
    • preferences: Certified Cruelty-Free
    • product title: Grande Mascara Lash Boosting Formula Black 0.1 oz.
    • product-type: Mascara & Lash Primer
    • Product Condition: new
  • smashbox - Photo Edit Eye Shadow Trio

    Smashbox

    Photo Edit Eye Shadow Trio

    16.99£
    • color-family: Brown
    • color-family: Nude
    • color-family: Purple
    • color-family: Green
    • color-family: Orange
    • color-family: Yellow
    • color-family: Grey
    • color-family: Blue
    • color-family: Pink
    • local-sku: NSMH000564P00
    • Brand Product Type: WHSL
    • Collection: Photo Edit
    • Color Family: Brown
    • Color Family: Nude
    • Color Family: Purple
    • Color Family: Green
    • Color Family: Orange
    • Color Family: Yellow
    • Color Family: Grey
    • Color Family: Blue
    • Color Family: Pink
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Titanium Dioxide
    • ingredients: Dimethicone
    • ingredients: Mica
    • ingredients: Caprylic/Capric Triglyceride
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • preferences: Fragrance-Free
    • product title: Photo Edit Eye Shadow Trio
    • product-type: Eyeshadow
    • Product Condition: new
  • Sarah Maxwell Beauty - livylash LAYER

    Sarah Maxwell Beauty

    LAYER

    42.83£
    • local-sku: NSMB000005S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Keratin
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAYER
    • product-type: Mascara & Lash Primer
    • Color Family: Clear
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Hyaluronic Acid
    • Product Condition: new
  • Sarah Maxwell Beauty - DAILY LASH RITUAL

    Sarah Maxwell Beauty

    DAILY LASH RITUAL

    101.91£
    • local-sku: NSMB000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: DAILY LASH RITUAL
    • product-type: Mascara & Lash Primer
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Keratin
    • Product Condition: new
  • Aneley Cosmetics - Natural Liquid Eyeliner

    Aneley Cosmetics

    Natural Liquid Eyeliner

    18.46£
    • color-family: Black
    • local-sku: NACO000105S00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Chamomile
    • ingredients: Aloe Vera
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Ascorbic
    • ingredients: Titanium Dioxide
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Liquid Eyeliner
    • product-type: Eyeliner
    • Product Condition: new