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Eyes

Eye Makeup — Define, Enhance & Express Your Eye Look

Eye makeup is one of the most impactful parts of any beauty routine, helping to define, brighten, and express your individual style. Whether you’re aiming for subtle everyday enhancement or bold, dramatic looks, quality eye products give you the tools to create captivating results. The Eyes category includes a wide range of products designed to accentuate your eyes, enhance depth and dimension, and bring out natural beauty with precision and artistry.

From everyday neutrals to striking pigments and specialty finishes, eye makeup allows you to customize your look for any occasion — whether you’re heading to work, attending a special event, or experimenting with creative styles at home.

Why Eye Makeup Matters

Eye makeup enhances your features, draws attention to your eyes, and boosts confidence. Key reasons eye makeup is essential include:

  • Defines and frames the eyes for a polished appearance
  • Enhances eye shape, color, and depth
  • Provides expressive tools for subtle or dramatic looks
  • Complements other makeup and completes your overall style
  • Offers versatile options for day, night, and special occasions

How Eye Makeup Works

Eye makeup products are formulated to work with eye contours, colors, and skin texture to achieve defined, expressive results. Each type serves a specific purpose in your beauty routine:

  • Eyeshadows — pigment‑rich formulas to add color and dimension
  • Eyeliner — precision lines that enhance shape and definition
  • Mascara — lifts, lengthens, and thickens lashes for bold eye impact
  • Brow Products — tools to define and shape eyebrows for symmetry and frame
  • Primers & Enhancers — products that improve longevity and vibrancy of eye looks

Eye Makeup Products in This Collection

This eye makeup category includes a variety of products to help you craft looks with confidence and ease:

  • Eyeshadow Palettes — coordinated shades for day‑to‑night looks
  • Eyeliner Pencils & Gels — for precise lines and dramatic definition
  • Mascara — volumizing, lengthening, and lifting formulas for bold lashes
  • Brow Enhancers — pencils, gels, and tools to shape and define brows
  • Eye Primers & Bases — smooth canvas foundations to enhance pigment and wear time

Benefits of Quality Eye Makeup

  • Creates defined, expressive eyes with depth and dimension
  • Boosts confidence and completes your makeup look
  • Provides versatile options from natural to dramatic effects
  • Enhances eye shape, color, and contrast
  • Supports long‑lasting wear and vibrant color payoff

Create Eye Looks That Reflect You

Whether you prefer soft, natural tones for everyday wear or bold, artistic shades for unforgettable moments, the Eyes makeup category offers dependable products to bring your vision to life. With an array of pigments, textures, and tools designed to elevate your eye look, this collection empowers you to define your gaze and express your style with confidence.

Build eye looks that reflect your personality, enhance your features, and complete your beauty routine with precision and flair.

  • Chella - Your Partner In Curl Kit

    Chella

    Your Partner In Curl Kit

    $48.75
    • ingredients: Vitamin E
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Aloe Vera
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • Color Family: Multi-Color
    • Product Condition: new
    • product title: Your Partner In Curl Kit
    • product-type: Makeup Kits for Eyes
    • product-type: Mascara & Lash Primer
  • Chella - Drama & Shade Mini Mascara Set

    Chella

    Drama & Shade Mini Mascara Set

    $53.25
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Titanium Dioxide
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Multi-Color
    • Product Condition: new
    • product title: Drama & Shade Mini Mascara Set
    • product-type: Makeup Kits for Eyes
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Burgundy Good

    Chella

    Drama Mascara - Burgundy Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Red
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Burgundy Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Blue Good

    Chella

    Drama Mascara - Blue Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Blue
    • Product Condition: new
    • product title: Drama Mascara - Blue Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Brown Good

    Chella

    Drama Mascara - Brown Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Brown Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Black Good

    Chella

    Drama Mascara - Black Good

    $26.76
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Dimethicone
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Color Family: Black
    • Product Condition: new
    • product title: Drama Mascara - Black Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Burgundy Good

    Chella

    Drama Mascara - Mini Burgundy Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Brown
    • Color Family: Red
    • Product Condition: new
    • product title: Drama Mascara - Mini Burgundy Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Blue Good

    Chella

    Drama Mascara - Mini Blue Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Blue
    • Product Condition: new
    • product title: Drama Mascara - Mini Blue Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Brown Good

    Chella

    Drama Mascara - Mini Brown Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Antioxidant
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Brown
    • Product Condition: new
    • product title: Drama Mascara - Mini Brown Good
    • product-type: Mascara & Lash Primer
  • Chella - Drama Mascara - Mini Black Good

    Chella

    Drama Mascara - Mini Black Good

    $17.06
    • ingredients: Aloe Vera
    • ingredients: Argan Oil
    • ingredients: Vitamin E
    • ingredients: Vitamin C
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Caprylic/Capric Triglyceride
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Black
    • Product Condition: new
    • product title: Drama Mascara - Mini Black Good
    • product-type: Mascara & Lash Primer
  • Chella - Eyebrow Defining Gel Clear

    Chella

    Eyebrow Defining Gel Clear

    $24.12
    • ingredients: Vitamin E
    • ingredients: Aloe Vera
    • ingredients: Cucumber Extract
    • ingredients: Glycerin
    • ingredients: Castor Oil
    • ingredients: Tocopherol
    • preferences: Certified Cruelty-Free
    • preferences: Gluten-Free
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • Color Family: Clear
    • Product Condition: new
    • product title: Eyebrow Defining Gel Clear
    • product-type: Eyebrow Makeup
  • GRANDE COSMETICS - GrandeLASH-MD 0.06 oz. 3-Month Supply

    GRANDE COSMETICS

    GrandeLASH-MD 0.06 oz. 3-Month Supply

    $68.00
    • Product Condition: new
    • product title: GrandeLASH-MD 0.06 oz. 3-Month Supply
    • product-type: Mascara & Lash Primer
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Ginseng
    • ingredients: Grape Seed Extract
  • Sarah Maxwell Beauty - The Brow Mask (5 Pack)

    Sarah Maxwell Beauty

    The Brow Mask (5 Pack)

    $28.00
    • ingredients: Hyaluronic Acid
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • Product Condition: new
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Fragrance-Free
    • product title: The Brow Mask (5 Pack)
    • product-type: Brow & Lashes Treatment
  • Sarah Maxwell Beauty - The Brow Mask (10 Pack)

    Sarah Maxwell Beauty

    The Brow Mask (10 Pack)

    $48.00
    • ingredients: Hyaluronic Acid
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • Product Condition: new
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • preferences: Fragrance-Free
    • product title: The Brow Mask (10 Pack)
    • product-type: Brow & Lashes Treatment
  • Juwel Cosmetics - Gel Liner

    Juwel Cosmetics

    Gel Liner

    $23.00
    • product title: Gel Liner
    • product-type: Eyeliner
    • Color Family: Black
    • ingredients: Chamomile
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Jojoba
    • ingredients: Tocopherol
    • ingredients: Avocado Oil
    • ingredients: Olive Oil
    • ingredients: Aloe Vera
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • Product Condition: new
  • Juwel Cosmetics - Automatic Long Lasting Eyeliner

    Juwel Cosmetics

    Automatic Long Lasting Eyeliner

    $22.65
    • product title: Automatic Long Lasting Eyeliner
    • product-type: Eyeliner
    • Color Family: Black
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Vitamin C
    • ingredients: Vitamin E
    • ingredients: Jojoba
    • preferences: Sulfates-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • preferences: Parabens-Free
    • Product Condition: new
  • Luna Nectar - Moon Boost Lash & Brow Enhancing Serum

    Luna Nectar

    Moon Boost Lash & Brow Enhancing Serum

    $76.00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • LocalSKU: NLNE000008S00
    • ingredients: Aloe Vera
    • ingredients: Castor Oil
    • ingredients: Argan Oil
    • ingredients: Algae
    • ingredients: Tocopherol
    • ingredients: Biotin
    • preferences: Natural
    • preferences: Vegan-Friendly
    • preferences: Organic
    • preferences: Certified Cruelty-Free
    • preferences: Fragrance-Free
    • product title: Moon Boost Lash & Brow Enhancing Serum
    • product-type: Mascara & Lash Primer
    • concern: Thinning Eyelashes
    • Product Condition: new
  • Lord & Berry - 4 NIGHT & DAY Lash & Brow Growth Serum

    Lord & Berry

    4 NIGHT & DAY Lash & Brow Growth Serum

    $50.00
    • local-sku: NLBE000111S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Panthenol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Vegan-Friendly
    • preferences: Fragrance-Free
    • product title: 4 NIGHT & DAY Lash & Brow Growth Serum
    • product-type: Brow & Lashes Treatment
    • concern: Thinning Eyelashes
    • Product Condition: new
  • GRANDE COSMETICS - GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    GRANDE COSMETICS

    GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.

    $73.00
    • local-sku: NGRN000050S00
    • Brand Product Type: JIT
    • ingredients: Antioxidant
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Ginseng
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBrow Brow Enhancing Serum (4 Month) 0.10 oz.
    • product-type: Brow & Lashes Treatment
  • GRANDE COSMETICS - GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    GRANDE COSMETICS

    GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)

    $70.00
    • local-sku: NGRN000041S00
    • Brand Product Type: JIT
    • ingredients: Peptides
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • ingredients: Chamomile
    • ingredients: Grape Seed Extract
    • preferences: Certified Cruelty-Free
    • product title: GrandeBROW Brow Enhancing Serum 0.1 oz. (4 Month Supply)
    • product-type: Brow & Lashes Treatment
  • AHAVA - Time To Clear Eye Make Up Remover

    AHAVA

    Time To Clear Eye Make Up Remover

    $29.44
    • saleallowed: TRUE
    • skin-type: Acne Prone
    • skin-type: Combination
    • skin-type: Dry
    • skin-type: Mature
    • skin-type: Normal
    • skin-type: Oily
    • skin-type: Sensitive
    • local-sku: ahtitocleyem
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • Collection: Time To Clear
    • Freedom: False
    • ingredients: Cucumber Extract
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Natural
    • preferences: Fragrance-Free
    • preferences: Parabens-Free
    • preferences: Sulfates-Free
    • preferences: Minerals
    • preferences: Vegan-Friendly
    • No Sale Allowed: TRUE
    • Skin Type: Acne Prone
    • Skin Type: Combination
    • Skin Type: Dry
    • Skin Type: Mature
    • Skin Type: Normal
    • Skin Type: Oily
    • Skin Type: Sensitive
    • product title: Time To Clear Eye Make Up Remover
    • product-type: Eye Makeup Remover
    • product-type: Face Makeup Remover
    • product-type: Makeup Removers
    • Product Condition: new
  • Sarah Maxwell Beauty - DAILY LASH RITUAL

    Sarah Maxwell Beauty

    DAILY LASH RITUAL

    $138.00
    • local-sku: NSMB000007S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.2
    • ingredients: Glycerin
    • ingredients: Aloe Vera
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: DAILY LASH RITUAL
    • product-type: Mascara & Lash Primer
    • ingredients: Amino Acids
    • ingredients: Panthenol
    • ingredients: Keratin
    • Product Condition: new
  • Sarah Maxwell Beauty

    LAVISH

    $28.00
    • local-sku: NSMB000009S00
    • Brand Product Type: DRSH
    • Cost Margin: 1.25
    • ingredients: Aloe Vera
    • preferences: Vegan-Friendly
    • preferences: Parabens-Free
    • preferences: Certified Cruelty-Free
    • product title: LAVISH
    • product-type: Mascara & Lash Primer
    • ingredients: Vitamin E
    • Product Condition: new
  • Aneley Cosmetics - Natural Liquid Eyeliner

    Aneley Cosmetics

    Natural Liquid Eyeliner

    $25.00
    • color-family: Black
    • local-sku: NACO000105S00
    • Brand Product Type: DRSH
    • Color Family: Black
    • Freedom: False
    • ingredients: Glycerin
    • ingredients: Chamomile
    • ingredients: Aloe Vera
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Ascorbic
    • ingredients: Titanium Dioxide
    • preferences: Natural
    • preferences: Organic
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • product title: Natural Liquid Eyeliner
    • product-type: Eyeliner
    • Product Condition: new