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VIRTUE

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VIRTUE

Science-backed hair care for healthy, strong, beautiful hair — from root to tip.

VIRTUE blends modern hair science with high-quality, clean formulations to repair, strengthen, and style hair of all types. On BeautyBridge, you’ll find shampoos, conditioners, masks, serums, and styling products designed to restore health, shine, and manageability.

Cleanse & Repair — Shampoos & Conditioners

Start your routine with gentle, effective cleansing and daily repair:

  • Recovery Shampoo & Conditioner – Ideal for damaged, dry, or color-treated hair, helping nourish and restore strength.
  • Scalp Remedy Shampoo & Conditioner – Supports a balanced scalp, reducing buildup, flaking, and excess oil.
  • Full Discovery Kit – Includes shampoo, conditioner, and mask — great for sampling or travel.

Deep Care & Restoration — Masks, Serums & Treatments

Revive hair that needs extra hydration, repair, or volume with targeted treatments:

  • Restorative Treatment Mask – Deeply conditions and strengthens damaged or over-processed hair.
  • Recovery Damage Reverse Serum – A leave-in repair serum that helps reduce breakage and improve resilience.
  • Flourish Mask for Thinning Hair – Nourishes and supports fragile, thinning hair while boosting body and strength.

Styling & Hair Health — Smooth, Protect & Define

Finish your look with styling products that support hair health while enhancing texture and shine:

  • Un-Frizz Cream – Smooths unruly hair, providing softness and manageability.
  • Frizz Block Smoothing Spray – Controls humidity-induced frizz with lightweight smoothing.
  • Volumizing Primer – Perfect for fine or flat hair, adding lift and long-lasting body.
  • Healing Oil – Adds silky shine and nourishment while protecting ends and reducing dryness.

Holistic Routines & Gift-Ready Kits

Discover complete hair systems suited for recovery, daily repair, and styling:

  • The Healthy Hair Collection – A complete set featuring shampoo, conditioner, mask, and styling essential.
  • Daily Damage Repair Essentials Duo – A curated pair for routine repair and maintenance.
  • Full Discovery Kit – A convenient travel-friendly trio for exploring the brand.

Why Choose VIRTUE at BeautyBridge

  • Science-driven formulas that target damage, frizz, thinning, and scalp imbalance.
  • Clean, conscious ingredients with many sulfate-free, paraben-free, and cruelty-free options.
  • Solutions for every hair type — from fine and thinning to curly, color-treated, or damaged.
  • Complete hair-care systems for cleansing, treatment, repair, and styling.

Whether you're rebuilding damaged strands, refining frizz, or enhancing natural texture, VIRTUE provides advanced formulas that deliver healthier, stronger, and more beautiful hair.

  • VIRTUE - Refresh Purifying Leave-In Conditioner 5 oz.

    VIRTUE

    Refresh Purifying Leave-In Conditioner 5 oz.

    $32.92
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.25
    • LocalSKU: NVIR000022S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Amino Acids
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Refresh Purifying Leave-In Conditioner 5 oz.
    • product-type: Conditioners
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Recovery Conditioner 2 oz.

    VIRTUE

    Recovery Conditioner 2 oz.

    $20.91
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.3
    • LocalSKU: NVIR000028S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Shea Butter
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Tocopherol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Recovery Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Moisture-Defining Whip 5.5 oz.

    VIRTUE

    Moisture-Defining Whip 5.5 oz.

    $37.39
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.25
    • LocalSKU: NVIR000031S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Castor Oil
    • ingredients: Panthenol
    • ingredients: Glycerin
    • preferences: Minerals
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Moisture-Defining Whip 5.5 oz.
    • product-type: Styling Products & Tools
    • concern: Frizzy Hair
  • VIRTUE - Full Shampoo 8 oz.

    VIRTUE

    Full Shampoo 8 oz.

    $40.33
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • LocalSKU: NVIR000037S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 8 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Full Shampoo 2 oz.

    VIRTUE

    Full Shampoo 2 oz.

    $20.18
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Color Treated
    • LocalSKU: NVIR000038S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 2 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Full Shampoo 17 oz.

    VIRTUE

    Full Shampoo 17 oz.

    $74.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000039S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 17 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Full Conditioner 6.7 oz.

    VIRTUE

    Full Conditioner 6.7 oz.

    $42.00
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • LocalSKU: NVIR000041S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Panthenol
    • ingredients: Biotin
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Jojoba
    • ingredients: Keratin
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 6.7 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Full Conditioner 2 oz.

    VIRTUE

    Full Conditioner 2 oz.

    $20.91
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Color Treated
    • LocalSKU: NVIR000042S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Jojoba
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Full Conditioner 17 oz.

    VIRTUE

    Full Conditioner 17 oz.

    $88.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000043S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 17 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Flourish Nightly Intensive Hair Rejuvenation Treatment (3 Month Supply)

    VIRTUE

    Flourish Nightly Intensive Hair Rejuvenation Treatment (3 Month Supply)

    $126.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • LocalSKU: NVIR000047S00
    • ingredients: Keratin
    • ingredients: Tocopherol
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Mint
    • ingredients: Castor Oil
    • product title: Flourish Nightly Intensive Hair Rejuvenation Treatment (3 Month Supply)
    • product-type: Conditioners
    • product-type: Sets & Kits
    • product-type: Serums
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Flourish Nightly Intensive Hair Rejuvenation Treatment (1 Month Supply)

    VIRTUE

    Flourish Nightly Intensive Hair Rejuvenation Treatment (1 Month Supply)

    $65.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000048S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Tocopherol
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Panthenol
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Mint
    • product title: Flourish Nightly Intensive Hair Rejuvenation Treatment (1 Month Supply)
    • product-type: Conditioners
    • product-type: Sets & Kits
    • product-type: Serums
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Flourish Nightly Intensive Hair Growth Treatment (3 Month Supply)

    VIRTUE

    Flourish Nightly Intensive Hair Growth Treatment (3 Month Supply)

    $134.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • LocalSKU: NVIR000049S00
    • ingredients: Keratin
    • ingredients: Tocopherol
    • ingredients: Peptides
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Lactic Acid
    • product title: Flourish Nightly Intensive Hair Growth Treatment (3 Month Supply)
    • product-type: Conditioners
    • product-type: Sets & Kits
    • product-type: Serums
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Flourish Nightly Intensive Hair Growth Treatment (1 Month Supply)

    VIRTUE

    Flourish Nightly Intensive Hair Growth Treatment (1 Month Supply)

    $65.00
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000050S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Tocopherol
    • ingredients: Peptides
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • product title: Flourish Nightly Intensive Hair Growth Treatment (1 Month Supply)
    • product-type: Sets & Kits
    • product-type: Conditioners
    • product-type: Serums
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - Curl Conditioner 6.7 oz.

    VIRTUE

    Curl Conditioner 6.7 oz.

    $42.00
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Curly Hair
    • hair-type: Color Treated
    • LocalSKU: NVIR000061S00
    • Hair Type: Curly Hair
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Olive Oil
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Curl Conditioner 6.7 oz.
    • product-type: Conditioners
  • VIRTUE - Curl Conditioner 2 oz.

    VIRTUE

    Curl Conditioner 2 oz.

    $20.91
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Curly Hair
    • hair-type: Color Treated
    • LocalSKU: NVIR000062S00
    • Hair Type: Curly Hair
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Jojoba
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Olive Oil
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Curl Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
  • VIRTUE - 6-In-1 Styler 4 oz.

    VIRTUE

    6-In-1 Styler 4 oz.

    $36.00
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Damaged
    • LocalSKU: NVIR000063S00
    • Hair Type: Color Treated
    • Hair Type: Curly Hair
    • Hair Type: Dry
    • Hair Type: Oily
    • Hair Type: Thin Hair
    • Hair Type: Normal
    • Hair Type: Damaged
    • ingredients: Dimethicone
    • ingredients: Glycerin
    • ingredients: Keratin
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: 6-In-1 Styler 4 oz.
    • product-type: Styling Products & Tools
    • concern: Thin, Limp & Fine Hair