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VIRTUE

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VIRTUE

Science-backed hair care for healthy, strong, beautiful hair — from root to tip.

VIRTUE blends modern hair science with high-quality, clean formulations to repair, strengthen, and style hair of all types. On BeautyBridge, you’ll find shampoos, conditioners, masks, serums, and styling products designed to restore health, shine, and manageability.

Cleanse & Repair — Shampoos & Conditioners

Start your routine with gentle, effective cleansing and daily repair:

  • Recovery Shampoo & Conditioner – Ideal for damaged, dry, or color-treated hair, helping nourish and restore strength.
  • Scalp Remedy Shampoo & Conditioner – Supports a balanced scalp, reducing buildup, flaking, and excess oil.
  • Full Discovery Kit – Includes shampoo, conditioner, and mask — great for sampling or travel.

Deep Care & Restoration — Masks, Serums & Treatments

Revive hair that needs extra hydration, repair, or volume with targeted treatments:

  • Restorative Treatment Mask – Deeply conditions and strengthens damaged or over-processed hair.
  • Recovery Damage Reverse Serum – A leave-in repair serum that helps reduce breakage and improve resilience.
  • Flourish Mask for Thinning Hair – Nourishes and supports fragile, thinning hair while boosting body and strength.

Styling & Hair Health — Smooth, Protect & Define

Finish your look with styling products that support hair health while enhancing texture and shine:

  • Un-Frizz Cream – Smooths unruly hair, providing softness and manageability.
  • Frizz Block Smoothing Spray – Controls humidity-induced frizz with lightweight smoothing.
  • Volumizing Primer – Perfect for fine or flat hair, adding lift and long-lasting body.
  • Healing Oil – Adds silky shine and nourishment while protecting ends and reducing dryness.

Holistic Routines & Gift-Ready Kits

Discover complete hair systems suited for recovery, daily repair, and styling:

  • The Healthy Hair Collection – A complete set featuring shampoo, conditioner, mask, and styling essential.
  • Daily Damage Repair Essentials Duo – A curated pair for routine repair and maintenance.
  • Full Discovery Kit – A convenient travel-friendly trio for exploring the brand.

Why Choose VIRTUE at BeautyBridge

  • Science-driven formulas that target damage, frizz, thinning, and scalp imbalance.
  • Clean, conscious ingredients with many sulfate-free, paraben-free, and cruelty-free options.
  • Solutions for every hair type — from fine and thinning to curly, color-treated, or damaged.
  • Complete hair-care systems for cleansing, treatment, repair, and styling.

Whether you're rebuilding damaged strands, refining frizz, or enhancing natural texture, VIRTUE provides advanced formulas that deliver healthier, stronger, and more beautiful hair.

  • VIRTUE

    Smooth Shampoo 8 oz.

    €38.08
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.25
    • LocalSKU: NVIR000011S00
    • Hair Type: Color Treated
    • ingredients: Glycerin
    • ingredients: Keratin
    • ingredients: Lactic Acid
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Smooth Shampoo 8 oz.
    • product-type: Shampoos
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Smooth Shampoo 2 oz.

    VIRTUE

    Smooth Shampoo 2 oz.

    €16.92
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.3
    • LocalSKU: NVIR000012S00
    • Hair Type: Color Treated
    • ingredients: Glycerin
    • ingredients: Keratin
    • ingredients: Lactic Acid
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Certified Cruelty-Free
    • product title: Smooth Shampoo 2 oz.
    • product-type: Shampoos
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Smooth Shampoo 17 oz.

    VIRTUE

    Smooth Shampoo 17 oz.

    €67.50
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.2
    • LocalSKU: NVIR000013S00
    • Hair Type: Color Treated
    • ingredients: Glycerin
    • ingredients: Keratin
    • ingredients: Lactic Acid
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Smooth Shampoo 17 oz.
    • product-type: Shampoos
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE

    Smooth Conditioner 6.7 oz.

    €38.08
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.25
    • LocalSKU: NVIR000015S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Shea Butter
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Smooth Conditioner 6.7 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Smooth Conditioner 2 oz.

    VIRTUE

    Smooth Conditioner 2 oz.

    €16.92
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.3
    • LocalSKU: NVIR000016S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Shea Butter
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Keratin
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Smooth Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Smooth Conditioner 17 oz.

    VIRTUE

    Smooth Conditioner 17 oz.

    €77.89
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.2
    • LocalSKU: NVIR000017S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Glycerin
    • ingredients: Shea Butter
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Smooth Conditioner 17 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Refresh Purifying Leave-In Conditioner 5 oz.

    VIRTUE

    Refresh Purifying Leave-In Conditioner 5 oz.

    €29.42
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • Cost Margin: 1.25
    • LocalSKU: NVIR000022S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Dimethicone
    • ingredients: Amino Acids
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Refresh Purifying Leave-In Conditioner 5 oz.
    • product-type: Conditioners
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Recovery Conditioner 2 oz.

    VIRTUE

    Recovery Conditioner 2 oz.

    €16.92
    • Brand Product Type: JIT
    • hair-type: Color Treated
    • hair-type: Dry
    • hair-type: Damaged
    • Cost Margin: 1.3
    • LocalSKU: NVIR000028S00
    • Hair Type: Color Treated
    • Hair Type: Dry
    • Hair Type: Damaged
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Shea Butter
    • ingredients: Olive Oil
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Tocopherol
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Recovery Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Healing Oil 1.7 oz.

    VIRTUE

    Healing Oil 1.7 oz.

    €39.81
    • Brand Product Type: JIT
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Damaged
    • hair-type: Color Treated
    • hair-type: Normal
    • Cost Margin: 1.25
    • LocalSKU: NVIR000034S00
    • Hair Type: Curly Hair
    • Hair Type: Dry
    • Hair Type: Oily
    • Hair Type: Thin Hair
    • Hair Type: Damaged
    • Hair Type: Color Treated
    • Hair Type: Normal
    • ingredients: Keratin
    • ingredients: Tocopherol
    • ingredients: Vitamin E
    • ingredients: Antioxidant
    • ingredients: Coconut Oil
    • ingredients: Dimethicone
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Healing Oil 1.7 oz.
    • product-type: Styling Products & Tools
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE

    Full Shampoo 8 oz.

    €38.08
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • LocalSKU: NVIR000037S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 8 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Full Shampoo 2 oz.

    VIRTUE

    Full Shampoo 2 oz.

    €16.92
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Color Treated
    • LocalSKU: NVIR000038S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 2 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Full Shampoo 17 oz.

    VIRTUE

    Full Shampoo 17 oz.

    €67.50
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000039S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Glycerin
    • ingredients: Panthenol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Shampoo 17 oz.
    • product-type: Shampoos
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE

    Full Conditioner 6.7 oz.

    €38.08
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • LocalSKU: NVIR000041S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Panthenol
    • ingredients: Biotin
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Jojoba
    • ingredients: Keratin
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Tocopherol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 6.7 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Full Conditioner 2 oz.

    VIRTUE

    Full Conditioner 2 oz.

    €16.92
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Color Treated
    • LocalSKU: NVIR000042S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Jojoba
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Full Conditioner 17 oz.

    VIRTUE

    Full Conditioner 17 oz.

    €77.89
    • Brand Product Type: JIT
    • Cost Margin: 1.2
    • hair-type: Color Treated
    • LocalSKU: NVIR000043S00
    • Hair Type: Color Treated
    • ingredients: Dimethicone
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Olive Oil
    • ingredients: Glycerin
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Vitamin A
    • ingredients: Vitamin C
    • ingredients: Biotin
    • ingredients: Jojoba
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Full Conditioner 17 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Curl Shampoo 8 oz.

    VIRTUE

    Curl Shampoo 8 oz.

    €38.08
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Curly Hair
    • hair-type: Color Treated
    • LocalSKU: NVIR000058S00
    • Hair Type: Curly Hair
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Panthenol
    • ingredients: Sunflower Oil
    • ingredients: Tocopherol
    • ingredients: Jojoba
    • ingredients: Glycerin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Phthalates-Free
    • preferences: Sulfates-Free
    • preferences: Certified Cruelty-Free
    • product title: Curl Shampoo 8 oz.
    • product-type: Shampoos
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Curl Conditioner 6.7 oz.

    VIRTUE

    Curl Conditioner 6.7 oz.

    €38.08
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Curly Hair
    • hair-type: Color Treated
    • LocalSKU: NVIR000061S00
    • Hair Type: Curly Hair
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Jojoba
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Olive Oil
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Curl Conditioner 6.7 oz.
    • product-type: Conditioners
    • Product Condition: new
  • VIRTUE - Curl Conditioner 2 oz.

    VIRTUE

    Curl Conditioner 2 oz.

    €16.92
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Curly Hair
    • hair-type: Color Treated
    • LocalSKU: NVIR000062S00
    • Hair Type: Curly Hair
    • Hair Type: Color Treated
    • ingredients: Keratin
    • ingredients: Jojoba
    • ingredients: Tocopherol
    • ingredients: Panthenol
    • ingredients: Sunflower Oil
    • ingredients: Glycerin
    • ingredients: Olive Oil
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Curl Conditioner 2 oz.
    • product-type: Conditioners
    • concern: Frizzy Hair
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - 6-In-1 Styler 4 oz.

    VIRTUE

    6-In-1 Styler 4 oz.

    €32.89
    • Brand Product Type: JIT
    • Cost Margin: 1.25
    • hair-type: Color Treated
    • hair-type: Curly Hair
    • hair-type: Dry
    • hair-type: Oily
    • hair-type: Thin Hair
    • hair-type: Normal
    • hair-type: Damaged
    • LocalSKU: NVIR000063S00
    • Hair Type: Color Treated
    • Hair Type: Curly Hair
    • Hair Type: Dry
    • Hair Type: Oily
    • Hair Type: Thin Hair
    • Hair Type: Normal
    • Hair Type: Damaged
    • ingredients: Dimethicone
    • ingredients: Glycerin
    • ingredients: Keratin
    • ingredients: Panthenol
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: 6-In-1 Styler 4 oz.
    • product-type: Styling Products & Tools
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new
  • VIRTUE - Refresh Dry Shampoo 1.8 oz.

    VIRTUE

    Refresh Dry Shampoo 1.8 oz.

    €16.92
    • Brand Product Type: JIT
    • Cost Margin: 1.3
    • hair-type: Color Treated
    • LocalSKU: NVIR000064S00
    • Hair Type: Color Treated
    • ingredients: Keratin
    • preferences: Parabens-Free
    • preferences: Gluten-Free
    • preferences: Vegan-Friendly
    • preferences: Sulfates-Free
    • preferences: Phthalates-Free
    • preferences: Certified Cruelty-Free
    • product title: Refresh Dry Shampoo 1.8 oz.
    • product-type: Shampoos
    • concern: Dandruff & Oily Scalp
    • concern: Thin, Limp & Fine Hair
    • Product Condition: new