butter London
Clean-beauty polish & cosmetics — bold colour, strong nails, and fearless style.
Born in 2005 on the streets of London, butter London set out to challenge boring, toxic nail lacquers. Their mission: deliver high-performance colour and quality without harmful chemicals — and bring a cheeky, fashion-forward edge to nails and beauty.
Today, butter London offers more than just nail polish. From their signature nail lacquers and treatments to lipsticks, eyeliners, and eye products — the brand delivers a full-fledged clean-beauty aesthetic.
Featured Products & What They Do
Nail Care & Polish — Clean, Strong & Stylish
- Patent Shine 10X Nail Lacquer: Signature “10-Free” polish that gives a gel-like, high-shine finish with vivid colour. Helps strengthen nails, prevent breakage and fading, and delivers up to 10 days of wear.
- Horse Power Nail Rescue Basecoat: A nourishing basecoat enriched with horsetail extract, biotin, Vitamin B and calcium to strengthen brittle nails and protect them before colour application.
- Hardwear Shine UV Topcoat: Quick-drying topcoat that seals polish with a glossy, chip-resistant, UV-protected finish — ideal for a long-lasting manicure with salon-level shine.
Makeup & Colour Cosmetics — Beyond Just Nails
- Plush Rush Lip Creme & Gloss: Pigmented lipsticks and glosses designed for rich colour payoff and a comfortable finish.
- Eye Pencils, Shadows & Eye Products: Richly pigmented eye products that glide easily and deliver long-lasting definition and depth.
Why butter London Stands Out
- 10-Free Clean Formulas: Free from formaldehyde, DBP, toluene, camphor, xylene, TPHP, parabens, gluten, and other harsh chemicals.
- Performance + Nail Health: Formulated with nourishing extracts like bamboo, horsetail, and vitamins to strengthen nails while providing long-lasting colour.
- Bold, Fashion-Forward Colour Options: A wide spectrum of shades lets you express your personality — from everyday chic to bold statements.
- Full-Service Beauty: Not just nails — lips, eyes, and full-face colour with a clean-beauty ethos allow you to build a complete look under one trusted brand.
Who butter London Is For
- Anyone who loves fashion-forward nail shades and wants clean, non-toxic formulas.
- People who care about nail health and strength, even with frequent polish use.
- Customers looking for a full polish + makeup toolkit — nails, lips, eyes, and more.
- Those who enjoy bold colour, creativity, and self-expression.
- Shoppers who prefer clean-beauty standards that avoid harsh chemicals but still deliver on performance.
Whether you’re after a glossy manicure that lasts, a bold lip for a night out, or effortless everyday glam — butter London offers a clean, colourful, and confident beauty solution from nails to makeup.
