The #1 Selling Medicated, Vitamin-Enriched Skin Care Cream in Japan.

Yu-Be is invented by Japanese pharmacist Yoshikiyo Nowatari in 1957, Yu-Be (pronounced "YOO-BEE") is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor. It's the uniquely high Glycerin content and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets it apart from other creams.