SUPERWHEN® for MEN, a special skincare line for men with anti-pollution benefits, created by WHEN® Beauty
Anti-pollution is a growing global concern as studies show one in two people are exposed to urban pollution (heavy metals, fine particles like micro-dust, hydrocarbons, sulphured compounds and other toxic chemical compounds, ozone). Irritated, suffocated, skin loses its natural glow and ages prematurely.
The key active ingredient of the SUPERWHEN line is URBALYS® from Greentech France, a pioneer in plant biotechnology. URBALYS® is derived from Schisandra Chinensis, an Asian fruit (called ‘omija’ in Korean as it has 5 tastes and helps to balance the body by stimulating the 5 main bodily organs – lungs, stomach, intestines, heart, and liver) known for its adaptogenic property. URBALYS® has a high content of lignans (large group of polyphenols) and helps to detox, purify, restore balance, smooth texture, radiance, and protect skin from urban pollution.