David Noll discovered Manuka Honey while traveling to far off New Zealand with a guitar in one hand and a surfboard in the other. He had no idea that his voyage to the other side of the world would change the course of his professional and personal life forever.
After just a few days in New Zealand, David met a beautiful Kiwi girl Linda and what was originally intended to be a short visit led to a thirteen year stay including a marriage and the birth of three of their eventual six children.
David fell in love with Linda and her native country, marveling at its natural splendor, untouched purity and passion for personal wellness. Eventually they moved back to his hometown in California.
In 1987 David founded the company PRI and became the first to introduce Manuka Honey to the U.S.. David somehow anticipated just how globally marketable this very special gift from nature would be.