NE1 was created as a response to a growing industry for gender neutral beauty. As someone who was looking for ways to show off my personality, I was totally lost. Our goal is to welcome everyone into the nail polish world because everyone should feel as fierce as I do when I'm rocking my favorite color.
What really makes NE1 a unique brand is our value for inclusion, community, and sustainability.
All the color names are gender neutral, inclusive, and named by customers, which brings a new perspective for every color.
Additionally, I wanted to inspire the next generation and support their dreams so I created the NE1, NE-Dream Scholarship Fund. From every bottle sold, $1 goes to this fund and will be awarded annually to a high school senior.
Finally, one of the pain points I discovered on my personal nail journey was how much polish goes to waste when trying new colors so is NE1 is bottled in smaller bottles to reduce waste and make it easier to recycle.