After the closure of the haute couture business the company has continued to produce fragrances under the Jean Patou brand. Patou also produced fragrances for Lacoste, when Patou acquired the license in the 1960s, and Yohji Yamamoto in the 1990s.
From 1967 to 1999 Jean Kerléo was the house perfumer, he developed all their perfumes during that time including "1000" (1972) and "Sublime" (1992), "Patou Pour Homme" (1980).
In 1984, Jean Kerléo was responsible for the reformulation and reissue of twelve of Patou's fragrances from 1925-1964 in a series called "Ma Collection", including the first fragrances created for the house in 1925, the trio "Amour-Amour", "Que sais-je?" and "Adieu Sagesse". "Ma Collection" was sold in flacons modelled after the originals by Louis Süe.
Kerleo stepped down in 1999 appointing Jean-Michel Duriez as house perfumer. Duriez creations include "Un Amour de Patou" (1998), "Enjoy" (2003) and "Sira des Indes" (2006).
"Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival "Chanel No. 5".
Patou remained a family-owned business until September 2001 when it was bought by P&G Prestige Beaute a division of Procter & Gamble, which also market perfumes for Jean Kerléo and Karl Lagerfeld.
In 2011 Patou was acquired by Designer Parfums Ltd a UK-based firm. Thomas Fontaine is the house perfumer.