Featuring 100% ceramic plates with a gemstone coating that neutralizes ions to reduce static, damage and frizz. The coated plates produce the negative ions responsible for generating moisture-locking ions and preventing dry hair.
The Infrared heat penetrates the hair cuticle by heating the hair from the inside out and trapping hairs natural moisture, resulting in a smooth and shiny finish.
The hair straightener features adjustable temperature settings provide a personalized styling experience by adjusting to your hairs need.
The innovator is the best flat iron for natural, thick, color treated, fine damage prone hair.