Free Shipping over $49 for all U.S. orders

Regularly $5.95
Deliveries in 3 to 5 business days in contiguous United States
Items may be shipped by a variety of carriers
Deliveries to Alaska, Hawaii, and P.O. boxes may take longer
Deliveries to APO/FPO addresses may take up to 21 days
Signature upon delivery may required for shipments over $200
Orders placed after 12pm EST will be shipped the next business day
We ship internationally, please check our Shipping Information page for details

Experience it all - volume, length and curl. The stellar performing HYTREL® brush offers the ultimate in lash separation and elongation. Conditioning. Humidity resistant. Flake-free. Paraben-free being TRUE Hy-Performance Mascara is available in the richest glossy black – obsidian.

Directions: Place the mascara wand into the base of the eye lashers. Wiggle the wand back and forth while shimmying up through the tips. Focus on the center of lash line first. Then apply to the outer and inner corners of the lash line. Use the tip of the brush head to reach difficult areas.

Tip - Never blink into the mascara wand for application. Keep head tilted back, eyes open looking into the mirror and eye brows raised.

Net Weight: 11 g/0.39 oz.

Ingredients:

Hy-Performance Mascara – Obsidian Ingredients: Water (Aqua), Glyceryl Stearate, C18-38 Acid Triglyceride, Stearic Acid, Beeswax (Cera Alba), Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, Triethanolamine, Shellac, Isostearic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Butylene Glycol, Wheat Amino Acids, Tocopheryl Acetate (Vitamin E), Dimethicone, Panthenol (Vitamin B12), Xanthan Gum, Disodium EDTA, Caprylyl Glycol, Phenoxyethanol, Iron Oxides (CI 77499).

Hy-Performance Mascara – Mahogany Ingredients: Aqua (Water/Eau), Glyceryl Stearate, C18-38 Acid Triglyceride, Stearic Acid, Cera Alba (Beeswax), Copernicia Cerifera (Carnauba Wax), Acrylates/Octylacrylamide Copolymer, Triethanolamine, Shellac, Isostearic Acid, Simmondsia Chinensis (Jojoba) Seed Oil, Butylene Glycol, Wheat Amino Acids, Tocopheryl Acetate, Dimethicone, Panthenol (Vitamin B12), Xanthan Gum, Disodium EDTA, Caprylyl Glycol, Phenoxyethanol, Iron Oxides (CI 77491, 77492, 77499), Carmine (CI 75470).

5% discount on being TRUE - Hy-Performance Mascara with your first order. Use coupon code first5 when you are checking out or click here to add coupon to the cart.

Free Standard Shipping for being TRUE - Hy-Performance Mascara if total order value is over $49.

If you need any help for applying these offers or any other issue please call us toll-free at 1-866-830-6161.

Gift with Purchase: FREE being TRUE Transforming Mineral Mist Travel Size (GWP) with the purchase of being TRUE products, some restrictions apply. See details ť

being TRUE - Hy-Performance Mascara

Item #NBET000029P00

Gift with Purchase: FREE being TRUE Transforming Mineral Mist Travel Size (GWP) with the purchase of being TRUE products, some restrictions apply. See details ť

$22.50

Overall Rating for being TRUE - Hy-Performance Mascara

(based on 2 reviews)

Made for Red Heads

By Dori from Dallas, OR on June 25, 2010

I love this color of Mascare. There is nothing like it on the market today. Whenever I wear this Mascare people are alway telling me how young and pretty I am. I a 53 year old Grandma, young and pretty does not come to mind when I looking at myself in the mirror.

Pros:

This is a great all around Mascara.

Cons:

I wish they would make a Mascare in the same color for the evening.

I would recommend this item to a friend.

The best I've found

By Alita from Boise, ID on March 25, 2010

I like this mascara because I am a contact lens wearer. It doesn't flake or cause any irritation. It looks good and lasts until I wash it off. It comes off easily as well. Great product.