Amazing Base is
best applied with our chisel powder brush for normal coverage and with our pink
flocked sponge for heavier coverage. You may also mix it into a moisturizer
to make a cream foundation or with our D2O facial spritz for a liquid foundation.
PurePressed®
Base
Is made from micronized minerals with the addition of antioxidants like pine
bark extract and natural Vitamin E. It is slightly sheerer and more matte than
the loose powders.
PurePressed Base
is available in the same colors as the loose base (except for Cool Sand) plus
eight darker shades ranging from deep gold to mahogany. It's packaged in a compact
with a mirror and sponge. PurePressed Base is best applied with our Handi brush
for normal coverage.
Liquid
Minerals™
Our light-diffusing, soft-focus minerals are now encapsulated with ingredients
that can replenish the cellular layers of the epidermis.
A boon for all
skin types, Liquid Minerals™ makes skin look more youthful, diminishes
the appearance of lines and wrinkles, minimizes pores, evens out skin tone and
adheres so well there is minimal transference. You can immediately see and feel
the difference in the look and health of the skin.
PurePressed®
Matte Finish Powder
Use this under or over the mineral base to control oil and shine. Apply with
a brush and touch up with the puff provided. There is no SPF in this product.
PurePressed®
Blush and Eye Shadows
The only ingredients used in addition to those in the bases are the colorants,
which are all inorganic except for carmine. All our eye colors are chosen to
bring out and enhance the color and shape of the eye.
You can use the
eye shadows wet or dry. You can also make an eyeliner or brow color out of them.
PureMoist™
LipColours and LipSheres
are made without chemical dyes, preservatives or animal products except for
beeswax and carmine. An interesting statistic is that if lipstick is worn every
day, the individual will consume two tubes a year. That is a lot of product
over a lifetime, particularly since most will contain chemical dyes and synthetic
preservatives.
A Consumer's Dictionary
of Cosmetic Ingredients has this to say about a widely used lipstick dye - FD&
C Red No. 40:
Newest color. Used widely in the cosmetic industry. Approved in 1971, Allied
Chemical has an exclusive patent on it. It is substituted for FD&C Red No.
4 in many cosmetics, food, and drug products. Permanently listed in 1971 because,
unlike the producers of "temporary" colors, this producer supplied
reproductive data. However, many American scientists feel that the safety of
Red No. 40 is far from established, particularly because all the tests were
conducted by the manufacturer. Therefore, the dye should not have received a
permanent safety rating. The National Cancer Institute reported that p-credine,
a chemical used in preparation of Red No. 40 was carcinogenic in animals.
Our lipsticks contain
no perfumes. The reason many lipsticks are perfumed is to cover the unpleasant
smell of post-slaughter products. Consumers are often sensitive to both. Our
formula is extremely moisturizing and has sun protection from the minerals it
contains.
PureGloss™
for Lips
Many lip products, especially glosses and balms, contain petroleum products.
Petroleum draws moisture out of the lips and, therefore, causes them to dry
and chap. Our glosses are in a base of white lily gel, which nourishes and moisturizes.
They are formulated with a lemon-ginger flavor.
Lip
Drink™ SPF 15
In a base of Macadamia nut oil (no petroleum), this lip balm is so moisturizing
and conditioning it truly is a drink for the lips. Contains two sunscreen ingredients
— Parsol 1789 and Octinoxate for broad spectrum sun protection. Delicious
citrus flavor.
Lip
and Eye Pencils
Made with conditioning oils and waxes and colored with our same protective pigments.
Because we use no FD&C dyes, our pencils can be used anywhere on the face.
They are perfectly interchangeable between eyes and lips. Their soft formula
lends itself to blending and being used as a lip base. Apply a pencil base and
layer with a lip gloss for a very current look.
Cream
To Powder Eyeliners
Four trios of colors from a true black to jewel tones. This creamy formula is
easily applied with our Eyeliner/Brow brush and can be smudged with the sponge
end of the brush or with a finger. Once set, it will stay. Can also be used
as an eye shadow or to color brows.
Lid
Primers
Two colors, Canvas and Petal. These can be worn alone or with shadows on top.
They will help those with oily eyelids to maintain their shadows without creasing.
They also add a subtle highlight to the lid.
PureLash™
Mascara
A mild formula that contains no lacquers, shellac or petroleum-based products.
It doesn't smear or flake and is water-resistant. We have excellent feedback
from customers who have not been able to wear mascara for years because of allergic
reactions. It is available in black and brown and is fitted with a hollow fiber
brush. This is the most expensive brush on the market but it's worth it! It's
straight and full, gives even coverage and separates the lashes.
PureLash™
Lengthening Mascara
Contains no lacquers, shellac or petroleum-based products. This mascara has
the addition of wheat protein to condition and curl the lashes, and fibers to
add length to the natural lashes. It uses the same hollow fiber brush as our
original mascara. Available in black, brown and navy.
PureLash™
Conditioner
A conditioning formula for the lashes that can be worn alone or under mascara.
If applying under mascara, it will add thickness and length to the lashes. Wait
for it to dry before applying mascara.
PureBrow™
Colour
Packaged in a tube with a mascara wand. Lightly stroke onto brows to add color
or a highlight. It will give the appearance of darker hairs in the brows. For
an optimum effect, use two PureBrow colors.
PureBrow™
Fix & Mascara
Packaged in a double-ended tube, it can be used to hold brows in place or as
a clear mascara. Use the comb for brows and the brush for lashes.
24-Karat
Gold Dust
Contains 48% 24-karat food-grade gold. This luxurious gold powder can be brushed
on eyes, cheeks and lips. Mix it with hair gel and work it into the hair or
a moisturizer for the shoulders and décolleté. It shimmers on
the skin rather than glittering. Now available in Bronze and Silver.
ONE-4-ALL™
Kits
Contains a triple eye shadow, two cream to powder liners, a half-moon of Complete
Colour and two lip glosses. The double-ended brush can be used for eye liners
and shadows. The three kits are designed in warm, cool and neutral colors. The
kits are an ideal way of simplifying makeup application. Once the base is on,
everything but mascara is available in the kit. Don't be afraid to mix the colors
and make them uniquely individual.
Disappear™
This new camouflage cream is so packed with pigment that it will even cover
black tattoos! Better yet, Disappear won't just cover breakouts but will also
help them to disappear permanently. This new elegant, liposome-based formula
contains seaweed extracts; superoxide dismutase, a copper-containing protein
enzyme that decomposes free radicals; and the potent antioxidant green tea extract.
Green tea extract isn't just an antioxidant but has also been documented to
combat acne bacteria. It's patented applicator allows you to apply this with
or without a brush.
Circle\Delete™
Concealer
An eye treatment as well as a concealer containing conditioners like jojoba
esters and avocado oil, both high in vitamins A, C, D and E, green tea extract
- a potent antioxidant, and vitamin K. Vitamin K is thought to help repair blood
vessels that cause some dark circles as well as acting as a skin lightener.
Apply with a camouflage brush.
Enlighten
Concealer™
This peach/orange-colored concealer, designed to neutralize the color of hyperpigmentation
(brown spots) and bruising contains three whitening agents - Licorice, Vitamin
K and Arbutin.
Arbutin (extracted from the bearberry leaf) is a new type of skin de-pigmentation
and whitening agent that also protects the skin against damage caused by free
radicals. Arbutin is well-tolerated by the skin, does not cause irritation,
and has no known toxicity or side effects.
CoverCare™
Concealer
We developed this camouflage for plastic surgeons to enable them to cover bruising
on patients after facial surgery. But, we have enthusiastic responses from aestheticians
who are using it to cover birthmarks, scarring, psoriasis, hyper- and hypopigmentation.
It is a highly pigmented, oil-free cream which is easy to apply with a camouflage
brush and won't come off while swimming.
D2O
(Heavy Water)
Heavy Water (Deuterium Oxide) really is heavier. Its hydrogen molecule is twice
the weight of the molecule in ordinary water, which makes D20 10% heavier than
H2O. This is why it stays on the skin longer helping to hydrate and plump the
cells. A must for post-laser! Some makeup artists believe that D2O is the quintessential
last step in applying our makeup. Mix it with loose minerals for an exceptional
liquid foundation.
Research
has found that:
Heavy Water has
a higher resistance to vaporization, which helps it stay on the skin for longer
periods of time. It has more viscosity. This "thickness" gives it
a higher "plumping" effect than regular waters. It bonds with the
skin and other connective tissues more strongly than ordinary water, so the
skin does not dry out as quickly or as deeply. It requires ten times as much
energy to be ionized than regular water, which makes it more protective against
ultraviolet radiation. It inactivates certain acne bacteria, making it an ideal
moisturizing agent for blemish-prone skin.
Our Heavy Water
contains additional ingredients like Shea Butter and Amino-guanidine to help
soothe and condition the skin.
Balance™
This new hydration spritz was formulated specifically to help balance the skin's
oil production and pH. It is packed full of ingredients that help to battle
free radical and microbial damage.
In tangerine flower
water, chamomile, myrrh and seaweed extracts calm, and feed the skin. Myrrh
especially reduces inflammation, fights bacterial and fungal infections and
improves skin circulation. Seaweed extracts help to reduce sebaceous hyper-secretion
and regulate the pH of the skin. The added bonus to Balance is green tea extract.
Studies have shown that green tea extract at 3% is measurably beneficial for
acne-prone skin and that's the exact percentage we've used. Back-bar size.
Magic
Mitt™
MAGIC MITT quickly and completely removes makeup using NO cleanser. This cleansing
process promotes the health of the skin because it does not affect the skin's
natural acid mantle. When this beneficial barrier is intact, it aids the skin
in protecting itself from harmful and invasive bacteria.
It is made from
a new generation of specially knitted micro-fibers many times thinner than a
human hair. When wet they create a hydromechanical process that breaks the surface
tension of the oils that bond makeup to the skin. This emulsion is then easily
swept away by the mitt. It will even remove mascara! Gently exfoliates while
it works.
The
important thing to realize about this makeup is its versatility. It can be as
simple or as intricate as you wish. Blend base colors together, use blush on
eyes, lipsticks as blush, brow colors as hair touch-ups. It's being used on
film sets and television, fashion photo shoots, in salons and spas, and by the
most highly regarded physicians in the world.
This
is what makeup should be. It beautifies the skin and makes it look younger;
it assists in its overall health, and gives meaningful protection.
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