The new “wonder” potion is called Idebenol (pronounced e-deb-in-all),
from prestige skin cream developer Sövage Dermatologic Laboratories. But
why are cosmetic “insiders” betting that Idebenol will not only make
you look years younger but will breathe new life into a maturing (some would say
“stagnant”) cosmetic industry? Well, it’s surely not Idebenol’s
less-than-spectacular (some would say rather plain) pale green and white packaging.
Nor is it the fact that Idebenol touts itself as a “Facial Anti-Oxidant.”
Let’s be real; anti-oxidants are nothing new. So why is everyone so excited?
The reason everybody is so excited about Idebenol is that it can virtually
reverse the hands of time. I know, “reverse the hands of time” sounds
a wee bit trite, but here’s one juicy little fact that will get you off
your butt and running to your favorite cosmetic counter: In a clinical trial
conducted on women with an average age of 67, these “mature” women
increased their Skin Renewal Rate, or “SR2,” so dramatically that
it matched the skin renewal rate of women in their late 20s (29- year-olds to
be exact). That’s right. 67-year-old skin with a renewal rate of a 29-year-old.
Amazing!
Skin Renewal Rates reflect the speed at which new skin cells replace old skin
cells… in other words, it’s a standardized measure scientists use
to determine the skin’s “aging” parameters… and one
reason a 29-year-old always looks younger than a 67-year-old.
It turns out that Idebenol does more than just make you look younger. Idebenol
is a highly selective “free radical killer.” But what in the world
are “free radicals,” and how does “killing” them help
your skin look younger, tighter, and firmer?
Free radicals are highly reactive molecules that can severely damage skin cells,”
explaining, “For more than three decades, researchers have known that
free radicals accelerate the skin’s aging process. In scientific terms,
free radicals initiate a destructive cascade of events that cause the denaturation
of structural cellular protein, a loss of enzyme function, the depletion of
natural cellular protectants, a shift in cell membrane lipid oxidation, and
ultimately weaken the skin’s immune protective system… damaging
DNA and predictably resulting in ‘mutational events’… like
thinning skin, loss of elasticity, age spots and, of course, wrinkles…
the classic signs of premature aging.”
Although the data from preliminary research and, concededly, the remarkable
anecdotal reports from people who’ve used Idebenol suggest that this compound
is highly effective, many more clinical trials must be conducted before a consensus
regarding this novel skin cream emerges in the established medical community.
FACT: A 32% reduction in the appearance of fine lines, wrinkles
and crow’s feet after one month, increasing to a 57% reduction in the
appearance of fine lines, wrinkles and crow’s feet in just 3 months
FACT: A 34% improvement in the overall appearance of the skin
after one month, increasing to a 45% improvement in just 3 months
FACT: A 33% reduction in wrinkle depth after one month, increasing
to a 55% reduction in wrinkle depth in just 3 months
FACT: A 40% rise in skin hydration after one month, increasing
to more than 50% in just 3 months
FACT: A 32% increase in skin firming and elasticity in only
14 days
Net weight: 3.4 oz.
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