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How to Apply Products & FAQs

How to Apply

Fake Bake is a new breakthrough in self-tanning, guaranteed to satisfy even the palest skin tones! Fake Bake’s exclusive formula works to enhance your own pigment without turning you orange! The rich cocoa-brown color ensures a “streak-free” application every time!

To Apply: PM Application-Start by exfoliating approximately every 10 days. We recommend Fake Bake’s Body Polish. Using the enclosed gloves, apply Fake Bake at night to the entire body & face, lightly glazing over elbows and knees. Tip: Use a make-up sponge for the face, hands, & feet. Our recommendation for those areas is our Fake Bake Sheer Bronzing Mousse. Although it won’t stain, to avoid color on your sheets, after applying, allow a few minutes for it to dry. Then, with a dry cloth, lightly rub off the dry excess color guide that is on your skin. Note: When showering the following morning, you may notice a small amount of coloration in the water – you are not washing away your tan—it will remain for days!!! (The natural-based mocha color is used as a guide to apply the product streak-free!)

Week 1: Apply Fake Bake 2-3 nights in a row to build a good base tan as desired.

Following Weeks: Apply 1-2 times weekly for maintenance or as desired.

Special Tips: If you have dry skin, moisturize before applying the tanning product for a longer lasting smooth tone for your newly tanned skin. For superb hydration use our Oil-Free Moisturizer before and after treatments.

After showering in the morning, always apply Skin Smoothie dry-oil spray on wet skin and gently pat dry with a towel. This makes for a smooth appearance and extends the life of your new tan!


1) WHY IS THE PRODUCT SO BROWN? The use of color in our product was the result of an advanced technological discovery. We found that the use of color pigment finally eliminated STREAKING because our customers can see the product as it is applied to the skin. The use of color gives our customers "control" of the product and results in a smooth and even tan without embarrassing streaks or blotches. IMPORTANT NOTE: This color is not a stain or dye; it is a naturally based organic color pigment that is temporary. The DHA is what actually tans your body; the color is for application purposes only.

2) WILL IT STAIN MY CLOTHING OR SHEETS? No! Since organic color pigment is not a stain or a dye, it will not permanently stain and will wash out of any synthetic material. Many focus testing groups found that the color could be removed more easily than make-up on collars. No pre-laundering treatments were required.

3) HOW LONG DOES IT LAST? This is one of our favorite questions! We boast that our product needs to be applied on the average of only once or twice a week. Of course, you will determine your own maintenance schedule. Remember, you are in control, you can deepen your tan simply by applying more of the product.

4) DOES IT WASH OFF? NO! Remember that the organic color is for application. The unique Dihydroxy (DHA) is what creates your tan. Just like a tan from the sun, the tan from this product will not wash off because of its new breakthrough formulation! Note: DHA is not permanent, so it will fade just as any suntan does, which is why a weekly application is recommended to maintain your tan.

5) CAN I USE IT IN THE SUN OR WITH SUN BEDS? In our marketing research we discovered that the use of our product with the sun or with a sun bed actually accelerates the tanning process. Stimulating the dark pigment of the skin, known as Melanin, accelerates any form of sun tanning. Those who wish to combine our product with an additional sun tanning regimen will see quicker and more satisfying results than ever before. For this reason, many Suntan Salons carry our products to use with sun beds as a Melanin Accelerator to promote tanning. Our product is also ideal for those who cover their face during tanning or who have trouble tanning the sides of their bodies or other problem areas. NOTE: We do recommend the use of SPF or sun block when engaging in any form of sun tanning.

6) DOES YOUR PRODUCT HAVE ANY SUNSCREEN OR SPF? Our Chemist recommended that we not add any of the above to our product. So many of our customers want different degrees of sunscreens or sun blocks that it would be impossible to satisfy all of them.

7) WHAT ABOUT SWIMMING WITH THE PRODUCT? Again, we emphasize that this product fades but does not wash off. For the very best results, follow our instructions and apply the product at night and rinse the next morning. Do not swim immediately after application of the product; this would result in waste. Instead, swim after your morning rinse.

8) ARE THERE ANY HARMFUL EFFECTS OF THIS PRODUCT? Dermatologists will enthusiastically agree that tanning with a dihydroxy formulation is much safer than tanning for prolonged hours in the sun. Our company members are very conscientious about safety, health, and environmental issues. For this reason, we have created an organically based product to ensure a safe tan and to promote healthy skin. We used no animal testing because our product contains no harmful ingredients that would have required extensive animal testing.

9) HOW LONG DOES IT TAKE TO DRY? Because the level of moisture in each skin type varies, drying time will also vary slightly. In general, we have found that 20 minutes is sufficient time for the product to dry. Many choose to apply the product several hours before going to bed to ensure that the product has dried completely.

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