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being TRUE Skincare and Makeup

Being TRUE offers products to enhance natural beauty

Being TRUE embodies the best in ancient, current and future technologies to create products designed to help consumers exhibit their natural beauty. Born from the spa industry, Being TRUE cosmetics are crafted to pamper users and bring the relaxing experience of a spa into their own homes.

The Being TRUE Protective Mineral Foundation is one product that makeup lovers will want to add to their collections. The foundation creates a luminous appearance while hiding flaws and shielding the skin from daily environmental stress.

Similarly, the Being TRUE Protective Illuminating Concealer can keep blemishes hidden while giving the face a radiant look. This concealer includes skin brighteners to eliminate discoloration and signs of aging while adding a layer of protection to the skin.

True cosmetics mineral makeup is specifically designed to include ingredients that benefit the skin while bringing out the natural beauty in all of its users. Being TRUE skin cream is also formulated to address problems ranging from aging to dryness, while True cosmetics makeup is crafted to help users look beautiful without needing to cake on products and hide their actual skin.

Body Care, Restoring, Anti-Aging, Purifying and Comforting are just some of the many categories of Being TRUE products that individuals can dive into on the hunt for the perfect cosmetics.




being TRUE - Moisture + Repair Refining Body Scrub Value Size
being TRUE - Cache Paradise Collection
being TRUE - Eye Shadow Brush
being TRUE - Shadow Primer Brush
(1 Review)
(1 Review)
Regular: $99.00
Sale Price: $79.20
Regular: $86.00
Sale Price: $34.40
Regular: $33.00
Sale Price: $13.20
Regular: $27.00
Sale Price: $10.80

Robin Keyzers California February 22, 2016
Too bad this is discontinued. The best product ever. Introduced to it by well-known dermatologist in Orange County, CA Isaac Mizrahi(?) bought it out but is only available in dark shades. I think he is going to repackage it.
Nice Brush!
Paige B. Baltimore, MD July 23, 2015
I am a makeup artist and I must admit that I'm a little overly OCD about keeping my brushes separate based on their purposes. It saves time on cleaning and is easier to keep track of them. I never had a specific primer brush until now and wasn't sure if it was necessary but I love it! It is high quality and works perfectly for its purpose.
Great brow definition
Shirley C. Glendale, CA July 14, 2015
This kit is actually pretty good in helping me define my brows, but I feel there is too much involved with it. I want a defined brow but don't have the time to do too much to get there. So essentially this is not used every day, just on special occasions. I do use the brow defining brush for quick work every day.
My sister got me a TRUEdiscovery Starter Kit because she loved hers so much, and now I love it, too!
Felicia C. Ithica, NY July 8, 2015
Honestly, I've never been a big makeup kind of girl, but thanks to my wonderful sister, I've found the perfect system. This kit includes everything a beginner like me, and even a pro like my sis needs to achieve the perfect balance of coverage and color without having it be caked on or oily. It's so much great product that I only wish it came in a bigger bag to hold it all!

More About being TRUE

being TRUE cosmetics + skin + body unite luxury well-being and dermatological efficacy in performance skin care and mineral makeup. being TRUE dedicated to the US spa industry.

TRUE Cosmetics introduce Idebenone, a breakthrough super antioxidant delivering a new level of skin protection along with dramatic anti-aging benefits. This new multifunctional compound behaves like antioxidant Co-Enzyme Q10 and the potent hydroquinone. Yet it is more effective than either and without the skin sensitizing action common to many results-driven ingredients.

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